The 14th Microfilm Production Support Scheme (Music) Matching Session and Kick-off Ceremony Commences

Officially Launched to Foster Cross-sector Collaboration, Nurture Creative Talent and Drive the Sustainable Development of Hong Kong's Creative Industries

HONG KONG, Oct. 5, 2026 /PRNewswire/ -- The Microfilm Production Support Scheme (Music) ("Support Scheme"), organised by the Hong Kong Association of Interactive Marketing (AIM) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), officially launches its 14^th edition today with the Matching Session and Kick-off Ceremony held at the InnoCentre in Kowloon Tong. Miss Yvonne IP, Assistant Commissioner for Cultural and Creative Industries, officiates as Guest of Honour, together with Mr. Francis FONG, Chairman of AIM, and Mr. Ricky FUNG, BBS, CEO of IFPI (Hong Kong Group) Limited, marking the commencement of this year's Support Scheme.

The Support Scheme has long promoted cross-sector collaboration among Hong Kong's advertising production, film and television, and music industries. Through production funding and professional training, the Scheme encourages local creative talent to produce original and story-driven microfilms, nurtures the next generation of creative professionals, and contributes to the sustainable development of Hong Kong's creative industries. Over the years, the Scheme has continued to support emerging talent in advertising, film and music, encouraging innovative forms of creative expression through cross-disciplinary collaboration and injecting new momentum into Hong Kong's creative ecosystem.

Funding and Professional Training to Support Creative Talent Development

The 14^th Support Scheme consists of two funding categories: Tier 1 "Advertising Production Start-ups" and Tier 2 "Professional Advertising Production Houses". For Tier 1, ten start-up advertising production companies participate in this year's Scheme. During today's ceremony, the teams are paired with singers by drawing lots, forming ten creative partnerships. Each team will receive funding of up to HK$130,000 to produce a 4 to 8-minute original microfilm.  For Tier 2, five self-formed teams comprising directors, scriptwriters, singers and advertising production companies are introduced at the ceremony. Each team is eligible for funding of up to HK$240,000 to create a 12 to 16-minute original microfilm.

Beyond financial support, the Scheme provides a comprehensive range of professional training and mentoring opportunities. Industry veterans and experts will be invited to offer guidance on scriptwriting, directing, production management and post-production techniques, helping participating teams enhance both the quality of their works and their overall creative capabilities.

Promoting Original Productions and Expanding Industry Exposure

Completed microfilms will be showcased through a variety of channels, including FILMART 2027, local television stations, online platforms, social media channels, the Scheme's official website and related promotional activities. These efforts aim to increase public and industry exposure to Hong Kong's original creative content while demonstrating the strength and potential of local creative talent.

The organiser stated that the Support Scheme has, over the years, provided a valuable platform for advertising production companies, directors and music creators to collaborate and exchange ideas. Through supporting the creation of more original works, the Scheme aims to nurture emerging creative talent, strengthen collaboration among the advertising, film and music sectors, and further enrich Hong Kong's creative industry ecosystem.

Following today's Kick-off Ceremony, the selected teams will begin pre-production and filming. The completed microfilms are expected to premiere online in January 2027 and will subsequently be showcased to industry professionals and audiences during FILMART 2027.

Awards to Recognise Excellence and Encourage International Exposure

To recognise creative excellence, the Support Scheme will present a series of awards, including:

• Best Microfilm Production Award (Gold, Silver and Bronze)
• Best Microfilm Actor Award (Gold, Silver and Bronze)
• Best Microfilm Actress Award (Gold, Silver and Bronze)
• Best Microfilm Scriptwriting Award
• Best Microfilm Cinematography Award
• Best Microfilm Art Direction Award
• Most Popular Microfilm Award (selected through public voting)

Outstanding works and teams may also be recommended to participate in international microfilm and short-film competitions, helping expand their international exposure and creating further development opportunities.

The advertising production companies, directors and singers participating in the two tiers of the 14^th Support Scheme are listed below:

Tier 1 "Advertising Production Start-ups"
(In alphabetical order of the advertising production companies' English names)

Tier 2 "Professional Advertising Production Houses"
(In alphabetical order of the advertising production companies' English names)

For more information about the 14^th Microfilm Production Support Scheme (Music), please visit: https://www.microfilm-music.hk

Organiser: Hong Kong Association of Interactive Marketing (AIM)
Lead Sponsor: Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region

SOURCE Hong Kong Association of Interactive Marketing