The Excitement Returns as AIA Carnival Kicks Off Sales and Promotions for this Winter's Greatest Event!

HONG KONG, Sept. 27, 2023 /PRNewswire/ -- The AIA Carnival, Hong Kong's award winning annual winter festival event title sponsored by AIA Hong Kong ("AIA"), makes its long-awaited return on 21 December 2023 and will run every day until 25 February 2024 at the Central Harbourfront Event Space.

Visitors can expect the return of a vast selection of carnival rides, games with premium plush toys to win, new and immersive selfie opportunities, entertaining street and stage performers, and an international travelling Circus extravaganza, produced by the world-renowned Gandeys Circus.

Randy Bloom, CEO of event organiser Great China Entertainment Group Limited said: "Producing the AIA Carnival is like building a mini city which transforms the Central Harbourfront into a world of fun and excitement! The AIA Carnival is now world renowned for ensuring a vibrant Harbourfront throughout the holiday season. For the entire Hong Kong community, we create opportunities for corporate partners, small local businesses, artists, charities and NGOs, and we employ over 2,000 local people over the event period."

This year, together with AIA's title sponsorship, there are a number of top tier brands supporting the AIA Carnival as "Proud Supporting Partners", which include UBS, Cathay, lankwaifong.com, The LEGO Group, and The Sandbox.

In January, a live music showcase "Live at the Big Top" will premier, presenting up close and intimate performances with local and international music artists, produced in partnership with Warner Music. The artist line-up will be released over the coming months.

"For the return of this year's AIA Carnival, we are not only to have rides and games, and we have made a special effort to include fresh immersive experiences and diverse live entertainment. We will make our guests feel like they have really entered a colourful new world to share with friends and family!" said Mr Bloom.

"There are over one million plush toys to be won and at least 25 rides, 30 games, and 40 interactive installations. As we approach this winter with a renewed enthusiasm, along with the ever-increasing return of cross-border and overseas tourists we expect to welcome - and put a smile onto the faces of - over a million guests," added Mr Bloom.

Tickets for the AIA Carnival go on sale from 27 September, with promotional partner discounts and early bird deals. Customers can enjoy savings by purchasing tickets for Off-Peak periods. Purchasing tickets online in advance provide customers with various benefits, including:

- Early bird offers and discounts up to HKD36 per ticket (compared to buying at the gate)

- Securing tickets on popular Peak dates in advance (recommended for busy weekends and holidays such as Christmas, New Year and Chinese New Year holidays)

- Quicker entry access via Advance Ticket queuing lanes

- Additional bundle token offers

From now until 15 October, customers who purchase a ticket through the official website will also enter a lucky draw for a chance to win a Golden Ticket, a coveted Ultimate VIP Experience for the winner and four friends, promising an ultimate day out with unlimited free rides, free tokens and a once-in-a-lifetime experience. More details on how to enter can be found on the event website and social media channels^[1].

Various city-wide promotional giveaways will take place from Saturday 30 September onwards, AIA Carnival street performers will be entertaining the public and giving out various freebies. Follow the event's social media channels for more information and hints on where and when they will appear.

The title sponsor AIA, along with organisers and their many partners are excited to bring back the AIA Carnival and we look forward to working with AIA, our supporting partners as well as partners around the world to curate an event that will amaze, inspire and bring joy to people in Hong Kong this winter.

See you at the AIA Carnival!

About Great China Entertainment Group Limited

Great China Entertainment Group Limited, is a Great Entertainment Group company.

Great Entertainment Group Limited is a multi-award-winning event organiser and producer, who connects brands and communities through entertainment. Our expertise is in delivering large-scale, memorable events that generate high-value marketing opportunities for our partners. Over the last eight years we have entertained and engaged over 15 million consumers through our diverse portfolio of more than 500 events. By sharing the wonder of entertainment through quality production, our mission is to: Entertain. Engage. Inspire.

SOURCE AIA Carnival