Demonstrating Sands China's long-term commitment to investing in Continuously expanding non-gaming offerings to support Macao's economic diversification
MACAO, Sept. 10, 2026 /PRNewswire/ -- The Parisian® Macao will mark its 10th anniversary on Sept. 13. Over the past decade, the integrated resort has not only evolved into a landmark on the Cotai Strip, but has also demonstrated Sands China's steadfast confidence in Macao's long-term growth, as well as its enduring commitment to expanding non-gaming elements, supporting the Macao's economic diversification and its status as World Centre of Tourism and Leisure. Since its inception, The Parisian Macao has attracted more than 100 million visitors from around the world. In celebration of the property's 10th anniversary, Sands China has curated a range of experiences to share this joyful milestone with team members and all sectors of society, inviting all to witness the brilliant, decade-long journey of The Parisian Macao.
The Parisian Macao will mark its 10th anniversary on Sept. 13. Over the past decade, the integrated resort has not only evolved into a landmark on the Cotai Strip, but has also demonstrated Sands China’s steadfast confidence in Macao’s long-term growth, as well as its enduring commitment to expanding non-gaming elements, supporting Macao’s economic diversification and its status as World Centre of Tourism and Leisure.
The Parisian Macao will mark its 10th anniversary on Sept. 13. Over the past decade, the integrated resort has not only evolved into a landmark on the Cotai Strip, but has also demonstrated Sands China’s steadfast confidence in Macao’s long-term growth, as well as its enduring commitment to expanding non-gaming elements, supporting Macao’s economic diversification and its status as World Centre of Tourism and Leisure.
Sands China has dedicated significant efforts to developing The Parisian Macao into a world-class tourist attraction. The Parisian Macao’s Eiffel Tower was built at half the scale of the original in Paris. Meticulously crafted using over 2,800 tonnes of steel and 6,600 lights, and refined through more than 4,500 design drawings, the tower faithfully captures the spirit of the iconic Parisian landmark.
To mark The Parisian Macao’s 10th anniversary, Sands China is presenting An Interstellar Dream with Le Petit Prince – a property-wide experience inspired by the French literary classic. Guests are invited to embark on a whimsical and surprise-filled journey through themed installations, limited-time experiences and co-branded products imbued with the fascinating elements of The Parisian Macao.
To mark The Parisian Macao’s 10th anniversary, Sands China is presenting An Interstellar Dream with Le Petit Prince – a property-wide experience inspired by the French literary classic. Guests are invited to embark on a whimsical and surprise-filled journey through themed installations, limited-time experiences and co-branded products imbued with the fascinating elements of The Parisian Macao.
In recognition of team members’ contributions over the years, Sands China recently hosted a Team Member Appreciation Celebration. Featuring live performances and interactive games, more than 2,000 team members joined company management executives in commemorating The Parisian Macao’s decade-long journey, reliving the joy of key milestones.
In recognition of team members’ contributions over the years, Sands China recently hosted a Team Member Appreciation Celebration. Featuring live performances and interactive games, more than 2,000 team members joined company management executives in commemorating The Parisian Macao’s decade-long journey, reliving the joy of key milestones.
As a pioneer in Macao's integrated resort model, Sands China has maintained a strategic focus on non-gaming businesses for over 20 years, including hotels, retail, entertainment, MICE and cultural tourism experiences, all in a bid to drive Macao's economic diversification. The Parisian Macao stands as a key manifestation of this vision and its opening on Sept. 13, 2016 marked the completion of Sands China's interconnected integrated resort cluster in Cotai.
Sands China has dedicated significant efforts to developing The Parisian Macao into a world-class tourist attraction. Following four years of planning, The Parisian Macao's Eiffel Tower was built at half the scale of the original in Paris. Meticulously crafted using over 2,800 tonnes of steel and 6,600 lights, and refined through more than 4,500 design drawings, the tower faithfully captures the spirit of the iconic Parisian landmark. Integrating diverse experiences ranging from observation decks and the love lock bridge to the panoramic restaurant La Chine and light shows, the tower has shaped the distinctive Cotai skyline over the past decade while creating the setting for countless festive and cherished romantic moments with both visitors and residents.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: The 10th anniversary of The Parisian Macao marks a significant milestone in Sands China's longstanding commitment to supporting Macao's economic diversification, while also standing as a testament to our shared journey with the city. Over the past decade, The Parisian Macao has continually enriched Macao's non-gaming tourism offerings through its diverse portfolio of hospitality, MICE, retail, entertainment and family-friendly experiences, while serving as an important catalyst for the high-quality development of the tourism industry. Its iconic Eiffel Tower has become a defining feature of the Cotai skyline and a landmark through which myriads of visitors have come to experience, remember and connect with Macao. Since its inception, The Parisian Macao has welcomed more than 100 million visits. Behind this achievement is the strong support of the Central People's Government, the Macao SAR government, and the wider society, as well as the longstanding dedication of our team members. Looking ahead, Sands China remains firmly committed to advancing non-gaming development, introducing world-class events and experiences, and transforming the vitality of tourism into lasting momentum for Macao's economic diversification. We look forward to working closely with all sectors of society to help shape an even brighter future for Macao."
Over the past 10 years, Sands China has continued to invest in and enrich The Parisian Macao's non-gaming offerings. The property now boasts over 2,540 hotel rooms, approximately 62,000 square feet of MICE facilities and the 1,200-seat Parisian Theatre. Shoppes at Parisian, covering approximately 297,000 square feet, has brought the Macao debut of many international fashion brands, further enriching the city's retail and tourism experience. The resort also features family-friendly facilities such as Qube Kingdom and Aqua World, all of which are complemented by a diverse array of dining options. Together, these amenities provide expansive leisure experiences for family, business and leisure travellers alike while strengthening Macao's position as a World Centre of Tourism and Leisure.
The Parisian Macao has played a significant role in the fields of entertainment, culture and the arts. Over the years, The Parisian Theatre has presented spectacular performances from around the world, including the hit musical Thriller Live, which took London's West End by storm, and Crazy Horse Paris, the world-renowned French cabaret revue with a history spanning more than 75 years. These productions have brought diverse international cultural experiences to Macao, continuously contributing to the city's development as a "City of Performing Arts." Sands China has also integrated arts and culture into guest experiences through themed exhibitions such as Le Petit Prince and the Pop Mart series, as well as art exhibitions co-organised with the Macau Artist Society, the Art for All Society, and the Orient Foundation. These initiatives have further enriched the cultural ambience of The Parisian Macao and showcased Macao's unique charm as a platform for cultural exchange between China and the West.
A Decade Growing with Macao, Celebrating Shared Milestones
To mark The Parisian Macao's anniversary, Sands China is presenting An Interstellar Dream with Le Petit Prince – a property-wide experience inspired by the French literary classic, weaving its explorative spirit, boundless imagination and appreciation of life's simple treasures into the anniversary celebrations. Guests are invited to embark on a whimsical and surprise-filled journey through themed installations, limited-time experiences and co-branded products imbued with the fascinating elements of The Parisian Macao. Sands China also hosted The Parisian Macao 10th Anniversary Community Fun Day recently, sharing the joy of this milestone moment with 130 family members from local social service organizations.
To further reinforce Macao's international image as a UNESCO Creative City of Gastronomy, The Parisian Macao has also introduced the exclusive Celebrity Chefs' Table series as part of its celebrations. Over six consecutive weekends beginning Aug. 7, seven world-acclaimed celebrity chefs have been presenting exceptional fine dining experiences at the newly unveiled Le Cristal Parisian on Level 6 of The Parisian Macao. The series has seen an enthusiastic response since its launch and quickly became a highlight of Macao's culinary calendar.
In addition, Sands China has been presenting A Dazzling 10th Anniversary Celebration every Friday, Saturday and Sunday evening from Aug. 7 to Sept. 13. A fleet of 1,500 drones illuminate the night sky with impressive formations, transforming the Cotai Strip into an open-air stage of spectacular light displays. The performances have given residents and visitors a breathtaking visual experience, sharing the joy of the 10th anniversary while adding excitement and festive cheer to the celebrations.
The Parisian Macao has welcomed more than 100 million visitors over the past decade. This remarkable achievement is attributed to the dedication and concerted efforts of team members from both frontline and supporting departments, whose professionalism and genuine hospitality have helped create memorable experiences for every single resident and tourist. In recognition of team members' contributions over the years, Sands China recently hosted a Team Member Appreciation Celebration. Featuring live performances and interactive games, more than 2,000 team members joined company management executives in commemorating The Parisian Macao's decade-long journey, reliving the joy of key milestones and looking ahead to many more achievements to come.
Harnessing Corporate Platforms to Advance Macao's Diversified Development
Sands China has always been committed to developing world-class integrated resorts in Macao. Since the opening of Sands® Macao as the city's first entertainment complex in 2004, the company has introduced a portfolio of interconnected integrated resorts on the Cotai Strip, comprising The Venetian® Macao, The Plaza® Macao and Four Seasons Hotel Macao, The Parisian Macao and The Londoner® Macao. Today, Sands China offers more than 10,800 hotel rooms and suites, over 1.6 million square feet of MICE space, 780 retail outlets across approximately 2.1 million square feet of retail space, 160 dining outlets, and six entertainment venues with a combined seating capacity of more than 25,000. These highlights have been consistently enriching Macao's "Tourism +" offerings while enhancing the city's international appeal and competitiveness.
With the achievements of the past decade, The Parisian Macao has continuously injected new momentum and diversity into the local integrated tourism and leisure sector. Looking ahead, Sands China will continue investing in the high-quality development of non-gaming industries, fully supporting the Macao SAR government's policy objective of driving diversified economic development. The company will also continue working closely with all sectors of society to advance Macao's development as a World Centre of Tourism and Leisure and create new opportunities for the city's economic diversification.
About Sands China Ltd.
Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian® Macao, The Plaza® Macao, The Parisian® Macao and The Londoner® Macao. The Company also owns and operates Sands® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre and Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).
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