Tourism Malaysia and MHTC Bring Malaysia Fair 2025 to Surabaya A Celebration of Culture, Cuisine, Travel, and Healthcare Excellence

SURABAYA, Indonesia, Sept. 26, 2025 /PRNewswire/ -- Tourism Malaysia, in collaboration with the Malaysia Healthcare Travel Council (MHTC), proudly presents Malaysia Fair 2025—a four-day celebration of Malaysia's culture, cuisine, tourism, and healthcare excellence. Taking place at Pakuwon Mall, Surabaya from 25 to 28 September 2025, the event marks the first-ever partnership between Tourism Malaysia and MHTC in support of Visit Malaysia 2026 (VM2026) and the Malaysia Year of Medical Tourism 2026 (MYMT2026) campaigns.

Malaysia Fair 2025 positions Malaysia as both a premier leisure destination and a leading medical tourism hub, offering visitors an immersive experience through exclusive holiday packages, premier healthcare services, and vibrant cultural showcases—all under one roof.

For the fifth time in Surabaya, MHTC is bringing its world-class healthcare and wellness showcases to the city, featuring Malaysia's most awarded healthcare facilities and integrated care packages. Participating hospitals include four (4) Flagship Medical Tourism Hospital (FMTH) finalists such as Institut Jantung Negara (IJN), Island Hospital, Mahkota Medical Centre, and Subang Jaya Medical Centre, alongside Alpha IVF & Women's Specialists, ALPS Medical Centre, Cardiac Vascular Sentral Kuala Lumpur (CVSKL), Gleneagles Hospital Penang, Gleneagles Hospital Kuala Lumpur, KPJ Healthcare Berhad, MSU Medical Centre, Northern Heart Hospital Penang, OPTIMAX Eye Specialist Centre, Penang Adventist Hospital, Prince Court Medical Centre, Sunway Medical Centre, Sunway Medical Centre Penang, Thomson Hospital Kota Damansara, and Topvision Eye Specialist Centre.

Beyond healthcare, the fair also offers an exciting line-up of cultural and lifestyle experiences. Visitors can enjoy captivating performances by Malaysia's Teh Tarik King, traditional dance showcases, and interactive family-friendly activities. Malaysia's leading universities will also participate, including Todak Academy, Universiti Sains Islam Malaysia (USIM), UCSI University, Universiti Putra Malaysia (UPM), and Universiti Kebangsaan Malaysia (UKM), presenting attractive education opportunities, exclusive travel packages, and special promotions.

Adding a culinary highlight, Tourism Malaysia and Marriott International present a Malaysian Food Promotion at Magnolia Restaurant, The Westin Surabaya, from 26 to 28 September 2025. The showcase features signature dishes prepared by a guest chef from Penang Marriott Hotel, giving Indonesian diners the opportunity to savour Malaysia's diverse gastronomy.

"Being in a multi-racial country, Malaysians are very fortunate to enjoy the many different foods and cultures brought about by our diversity. Food is indeed part of our identity, and eating is one of Malaysians' favourite pastimes. Thus, gastronomy can be a strong selling point to promote our country," said Mr. Hairi Mohd Yakzan, Director of Tourism Malaysia Jakarta.

Malaysia Fair 2025 also celebrates the close ties between Indonesia and Malaysia, serving as a platform for cultural exchange and fostering stronger people-to-people connections. "Malaysia Fair 2025 is an immersive showcase of the very best that Malaysia has to offer. This year's first-time collaboration with MHTC allows us to broaden our appeal, combining the allure of cultural and leisure travel with the trust and prestige of Malaysia's healthcare services," added Mr. Hairi.

Echoing this, Mr. Lokman Izam Abd Aziz, Vice President of Marketing & Communications at MHTC, said: "Through our new tagline Healing Meets Hospitality, we are excited to showcase Malaysia's unique offerings as a healthcare destination. Beyond treatments, Malaysia is a place where you can truly heal your mind, body, and soul, comforted by both our medical and tourism experiences."

Malaysia continues to be a preferred destination for Indonesian travellers, thanks to its cultural diversity, dynamic culinary scene, stunning natural landscapes, and wide-ranging tourism products catering to various market segments. Moving forward, Tourism Malaysia remains committed to collaborating with Indonesian media, influencers, and content creators to highlight both popular attractions and hidden gems—further enriching the Malaysian travel experience.

For media inquiries and further information, please contact: 

Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
[email protected] 

Siti Hamidah Mohd Najib 
Senior Executive, Communications
+603 8776 6168
[email protected] 

Siti Hajar Mohd Yunus
Deputy Director TM Jakarta
+6285210764753
[email protected]

Niko Johan Tanosa
Marketing Officer TM Jakarta
+6285647082030
[email protected]

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia's social media accounts on Facebook, Instagram, X, YouTube, and TikTok.

About Malaysia Healthcare Travel Council 

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the "Malaysia Healthcare" brand. MHTC enhances, coordinates, and promotes Malaysia's healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives.

In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation's first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia's world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry's significant contribution to the national economy.

SOURCE Malaysia Healthcare Travel Council