Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decision regarding the trajectory of up-and-coming designers, executives, and agencies. Keep up to date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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Nov 16, 2017, 12:00 ET Genesis Media Increases Inventory Quality Standards with New SSP

Genesis Media, a leading publisher platform and analytics company, announced today the company expanded its quality tools for publishers to better...


Nov 16, 2017, 11:35 ET How Brand Owners Can Win The Race to E-Commerce-Friendly Packaging

Rigid packaging leader TricorBraun today released a new digital magazine addressing the e-commerce challenges and considerations faced by...


Nov 16, 2017, 11:05 ET Videology Announces Linear Optimization Support for Fox Networks Group's AIM

Videology—a leading software provider for converged TV and video advertising—today announced its work with Fox Networks Group's (FNG) Audience...


Nov 16, 2017, 11:00 ET MRM//McCann's Eileen Brady Named Agency Advertising Production Person of the Year

MRM//McCann New York's Director of Production, Eileen Brady, has been named Agency Advertising Production Person of the Year at this year's APPY...


Nov 16, 2017, 10:36 ET Holiday Favorite, The Nutcracker, Coming To Movie Theaters Nationwide

Screenvision Media, a national leader in cinema advertising, in association with renowned event cinema creators KAOS Connect, and Lincoln...


Nov 16, 2017, 10:16 ET Weber Shandwick Introduces New Offering to Counsel Organizations on Diversity, Equity & Inclusion Strategy

Weber Shandwick, one of the world's leading global communications and engagement firms, announced the creation of a new offering today to advise...


Nov 16, 2017, 10:14 ET Measuring Your 2017 Public Relations Results: Was Your Message Heard?

In the midst of planning next year's marketing and public relations budgets, now is an excellent time for healthcare IT companies to assess the...


Nov 16, 2017, 10:13 ET Jesse Epstein, Marketing Strategy and Research Expert, Joins HawkPartners

Marketing strategy and research firm HawkPartners announced that Jesse Epstein has joined the firm's Washington, DC office. Recently, Epstein...


Nov 16, 2017, 10:00 ET Americans will still talk turkey but not politics or football

Fewer Americans will talk about politics or football at the Thanksgiving table this year, while 96 percent of those dinners will still feature...


Nov 16, 2017, 10:00 ET Media Training Tips for Small Business Owners by Women Media Pros

Solopreneurs and small business owners may think media training is a luxury they cannot afford since they often operate as "one man bands" running...


Nov 16, 2017, 09:46 ET Valpak Targets The Triangle And Triad In North Carolina For Expansion

Valpak, a leader in local print and digital coupons, announced today that it is looking to deepen its brand visibility across North Carolina. As...


Nov 16, 2017, 09:17 ET SSPR Named 3rd Place Winner for Social Media Campaign of the Year by Sprout Social

SSPR LLC, a digital PR agency, announced today that the company won 3rd place for Social Media Campaign of the Year by Sprout Social for its 2017...


Nov 16, 2017, 09:07 ET Leading Out-of-Home Adtech Platform Adds Market-Level Planning

DOmedia, the leading platform for buying and selling out-of-home advertising in the U.S., announced today that it has expanded its offering to...


Nov 16, 2017, 09:05 ET Braze (Formerly Appboy) Launches Cross-Channel Difference Report and Rebrands as New Company

Braze (formerly Appboy), the leading lifecycle engagement platform that automates sophisticated marketing and growth strategies at scale, today...


Nov 16, 2017, 09:00 ET Latcha+Associates Named a Top Workplace in Michigan by Detroit Free Press for the Seventh Time

Latcha+Associates, a pioneering marketing solutions and production company that specializes in the customer lifecycle, has been named one of...


Nov 16, 2017, 09:00 ET Marketo® Enhances Native Salesforce CRM Integration to Enable Sales and Marketing Teams to Fuel Higher-Quality Pipeline for Revenue Growth

Marketo, Inc., the leading provider of engagement marketing software and solutions, will increase the sync speed of their industry-leading native...


Nov 16, 2017, 08:17 ET Rhino Hyde Productions Works with Embrace a Village to Help Those Affected by Leprosy in India

Leprosy is completely curable but it still exists. A quarter of a million new cases are diagnosed every year and 60% of them are found in India....


Nov 16, 2017, 08:00 ET Sizmek Partners with Tapad to Power Global Cross-Device Reach with Best-in-Class Privacy

Tapad, a leader in cross-device marketing technology, today announced a new global partnership with Sizmek, the largest independent buy-side...


Nov 16, 2017, 08:00 ET Ruder Finn Launches Global Internal Communications Practice Focused on Internal Customer Experience (ICX)

Ruder Finn, a leading independent creative and communications agency, today announced the launch of a new global internal communications practice...


Nov 16, 2017, 08:00 ET Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, today announced the...


Nov 16, 2017, 07:15 ET Southwest Media Group Wins Crayola Experience Plano

Southwest Media Group has been named strategic media planning and buying agency of record for the highly anticipated new Crayola Experience Plano,...


Nov 15, 2017, 19:14 ET Mattress Firm's Sicily Dickenson Receives CMO Award for Leadership in Marketing

During the 2017 CMO Awards on Tuesday, Nov. 14, The CMO Club honored Mattress Firm's Chief Marketing Officer Sicily Dickenson with the CMO...


Nov 15, 2017, 17:59 ET Artificial Intelligence Firm WEVO Launches Platform for Marketers to Test and Improve Website Conversion During Design Phase

WEVO, an artificial intelligence and crowdsourcing technology startup, has launched a new platform for digital marketers to test and improve...


Nov 15, 2017, 16:52 ET #SocksForBlocks: Havas Life Partners with Coalition for the Homeless to Distribute Essential Items to the City's Homeless

Havas Life has partnered with the Coalition for the Homeless – the United States' oldest advocacy and direct service organization helping homeless...


Nov 15, 2017, 16:30 ET Advertising Agency Hits Record Over 1 Billion

One little known advertising agency in California has reached over a billion direct mail pieces sent on behalf of clients. Creative Direct...