Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation

• Italian Taste Lab will kick off the four-day showcase with a live cooking demonstration led by Italian cuisine luminary and culinary educator Chef David Marchiori
• This year's Italian Taste Lab will feature 8 renowned local Italian chefs who will be showcasing 7 authentic Italian brands with live cooking demonstrations

SINGAPORE, April 21, 2026 /PRNewswire/ -- At the opening of this year's Food & Hospitality Asia (FHA), Southeast Asia's leading international food and hospitality trade event, the Italian Trade Agency Singapore (ITA) welcomes a strong Italian presence with over 100 Italian brands participating – marking the largest Italian and European representation at FHA.

A key highlight of this year's showcase is the Italian Taste Lab, an immersive culinary platform where ingredients from authentic Italian brands are brought to life through live cooking demonstrations by renowned Italian chefs in Singapore. This year's Italian Taste Lab will be kicked off with a live cooking demonstration led by Italian cuisine luminary and culinary educator Chef David Marchiori. Carrying with him the essence of Italian cuisine: deep roots in regional traditions and a keen eye for innovation, the passionate personality tirelessly tells the story of Italy through his cuisine, an educator sharing its territory, seasons, and ingredients while bringing Italian excellence to the international stage.

A Growing Appetite for Italian Excellence

The strong Italian participation at FHA 2026 reflects a strong demand for Italian food products in Singapore and the region.

In 2025, Italy ranked third among European countries exporting to Singapore in the wider food and beverage sector, with a total export value of 132 million euros, approximately 200 million Singapore dollars. (Source: Trade Data Monitor). Within the food sector alone, Italy recorded an export value of 96.8 million euros (~approximately 145 million Singapore dollars) to Singapore, marking a 1.0% increase from 2024.

Giorgio Calveri, Italian Trade Commissioner for Singapore and the Philippines, says: "Italy was also the first country to have its entire culinary tradition – including ingredient respect, intergenerational knowledge and rituals – officially honoured by UNESCO as an Intangible Cultural Heritage of Humanity in December 2025."

He continues: "We are especially proud to be here at FHA 2026, which remains the go-to event for food and beverage professionals in Singapore. As one of the main exhibiting countries and the largest contingent from the European Union, with over 100 Italian brands showcasing their products — many of them introducing their offerings to the Singaporean market for the first time. We are proud to provide a platform for these brands to connect with industry partners and bring more of the best Italian food products to the local market."

"The Italian presence at FHA 2026 is further strengthened by live culinary demonstrations at the Italian Taste Lab, celebrating the excellence of Italian ingredients and cuisine. With the continued support of Singaporeans, we look forward to expanding Italy's culinary and gastronomic footprint not only in Singapore, but across the wider Asian region as well."

The Italian Taste Lab: Where Ingredients are Brought to Life

Designed as a dynamic culinary incubator, the Italian Taste Lab showcases the versatility and authenticity of Italian ingredients. There will be daily cooking demonstrations by celebrated Italian chefs who have established themselves in Singapore, a gastronomic showcase of a diverse range of Italian food specialities, including pasta, cheese, olive oil, and more.

Helming the series of live cooking demonstrations by a total of 8 celebrated Italian chefs is Italian cuisine luminary and culinary educator, Chef David Marchiori. He will deftly incorporate all 7 participating Italian brands into his creations, bringing to life these products with his culinary expertise and transforming them into authentic Italian dishes.

The 7 participating Italian brands include:

• Acetaia Giusti – founded in the 17th century, this family-run company is one of Modena's oldest balsamic vinegar producers, known for its premium, aged vinegars.
• Casa Milo – a producer of traditional dry pasta, taralli and other artisanal Italian snacks rooted in Puglia's Southern Italian heritage that started as a producer of extra virgin olive oil in 1870.
• Ghidetti – a dairy specialist with 80 years of experience offering a range of authentic Italian cheeses and dairy products made with 100% fresh Italian milk from selected farms in Veneto.
• La Rustichella Truffles – a leading producer of truffle-based products since 1986, bringing the flavours of Italian truffle regions to the world especially its famous Black Truffle Pâté.
• Madama Oliva – renowned for its premium olives, the company started in 1920 at Castel Madama, a predominantly agricultural town, as a business run by the dedicated and passionate Mancini family.
• Molino Denti – a heritage flour mill producing a wide range of high-quality flours tailored for pasta, pizza and artisanal baking since 1955.
• Monini – a globally recognised and award-winning brand specialising in high-quality extra virgin olive oils since the 1920s, known as a pioneer in its production.

They will be brought to life through the culinary expertise of a diverse lineup of 8 Italian chefs:

Leading the Charge

• Italian Cuisine Luminary and Culinary Educator Chef David Marchiori, Owner and Chef of Bacaro Restaurant, with his extensive experience in traditional Italian cuisine, leads the FHA 2026 Italian Taste Lab programme, presenting a series of dishes incorporating ingredients from all 7 featured Italian brands.
  
  Born in Venice in 1973, he champions Italian cuisine through exclusive events and engagements, sharing not just food, but a broader narrative of culture and authenticity. In Italy, he gained visibility through television appearances and served as an ambassador for leading food companies, while also representing Slow Food at major events like Vinitaly. He has participated in numerous international culinary showcases and expanded his work beyond the kitchen into theatre and writing.
  
  Since moving to Singapore in 2021, he has built a reputation for crafting dishes that reflect both heritage and creativity, while telling stories of regional ingredients and seasons with a rare precision and passion. Driven by a deep love for Singapore and his Italian heritage, David is also the owner and chef of Bacaro Restaurant in Singapore, where guests can savour his take on authentic Venetian-style Italian cuisine in a relaxed, informal yet impeccably professional setting.

Fine Dining Finesse

• Chef Simone Fraternali, Chef of Solo Ristorante, brings experience from both Italy and Singapore's fine dining circuit. He will open the series with Paccheri with Duck Ragù and Roasted Tomatoes, featuring Monini extra virgin olive oil.

Fortuna Group

• Chef Egon Marzaioli, Founder and Director of Fortuna Group (including its latest Medusa Osteria Romana) alongside Chef Omar Tutino, Head Chef of Fortuna Italian Trattoria and Fortuna Terrazza Cafe, will showcase their mastery of Southern Italian cuisine, with a focus on traditional recipes and produce-driven cooking with Michelin precision.

Pizza Experts

• Chef Antonio Brancato, Founder of ANTO Pizzeria (ranked No. 15 on the 50 Top Pizza Asia-Pacific 2026 list), is trained in Neapolitan pizza-making and focuses on traditional dough fermentation and baking techniques.
• Chef Daniele Colaiacomo, Founder of Daniele's Pizza, brings his experience in contemporary pizza concepts, applying modern techniques to traditional Italian formats.
• Chef Mirko Chinzi is a veteran at dough development and oven techniques. He is a true pizza artisan, specialising in Neapolitan-style pizzas.

Regional Italian Flavours

• Chef Andrea Chetta, Chef de Cuisine of MONTI, hailing from Puglia in Southern Italy, bringing these authentic, regional Italian flavours to the fore, with a particular focus on handmade pasta.

Together, they will present a diverse repertoire of Italian culinary traditions, from handmade pasta and artisanal pizza to refined regional dishes, all anchored by the quality and authenticity of the featured Italian brands. Some of these creations will also be complemented by a curated selection of wines from MJ Wines International, thoughtfully paired to enhance the flavours of authentic Italian cuisine.

Kindly refer to Annex A and B, for the full lineup of the featured Italian brands/products, cooking demonstrations schedule and respective hosting chefs at the Italian Taste Lab.

For press kit, refer to: https://bit.ly/ITAatFHA2026

For media enquiries, please contact:
Loh Jia Wei, M: 9625 0704, E: [email protected]
Shane, M: 9074 3284, E: [email protected]
Ernice, M: 8188 3364, E: [email protected]

About Italian Trade Agency

Italian Trade Agency (ITA) is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

Through its headquarters in Rome, an office in Milan, and a global network of 87 operating units in 74 countries, linked to Italian embassies and consulates, the ITA provides information, assistance, promotion, training, and cooperation in the industrial, consumer goods and services sectors. It collaborates with Italian Regions, Chambers of Commerce, Industry and Trade Associations and other public and private organizations. Every year, ITA worldwide offices carry out hundreds of promotional projects and provide personalized services and assistance to thousands of Italian companies. It also assists and supports foreign companies that want to establish or expand business and trade relations with Italian companies or to invest in Italy.

Italian Trade Agency in ASEAN:

• Singapore, Singapore [email protected]
• Jakarta, Indonesia [email protected]
• Ho Chi Minh, Vietnam [email protected]
• Kuala Lumpur, Malaysia [email protected]
• Bangkok, Thailand [email protected]

For more information, kindly refer to: https://www.ice.it/en/

Annex A - Live Cooking Demonstration Schedule

Annex B - Featured Italian Brands/Products at the Italian Taste Lab

SOURCE Italian Trade Agency