Accessibility Statement Skip Navigation
  • Resources
  • Data Privacy
  • Contact Us
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Guaranteed Paid Placement
    • Cision Media Monitoring
    • Multichannel Amplification
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Partnerships
    • Media Inquiries
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • All Multimedia

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Accessories
      • Computer Hardware
      • Computer Networks
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High-Tech Security
      • Internet Technology
      • Nanotechnology
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art, Culture & Design
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Projections or Forecasts
      • Financing Agreements
      • Insurance
      • Investment Options
      • Joint Ventures
      • Mutual Funds
      • Offerings
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing/marketing agreements
      • New Products & Services
      • Obituary
      • Outsourcing Businesses
      • Overseas Real Estate (Non-US)
      • Personnel Announcements
      • Residential Real Estate
      • Small-Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Accessories
      • Computer Electronics
      • Computer Hardware
      • Computer Networks
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Design Automation
      • Financial Technology
      • Mobile Devices/Apps
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Natural Gas Utilities
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Computer Accessories
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Computer Accessories
      • Computer Networks
      • Mobile Devices/Apps
      • Telecommunications
      • Telecommunications Carriers & Services
      • Telecommunications Equipment
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wine & Spirits
      • Beverages
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art, Culture & Design
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infectious Disease Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental Products & Services
      • European Government
      • Natural Disasters
      • Not-for-Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Children-related news
      • Disabled Persons
      • Diversity, Equity & Inclusion
      • Hispanic-oriented news
      • LGBTQ+
      • Religion
      • Senior Citizens
      • Veterans
      • Women-Related news
      • View All People & Culture

  • Overview
  • Distribution by PR Newswire
  • Guaranteed Paid Placement
  • Cision Media Monitoring
  • Multichannel Amplification
  • All Products
  • General Inquiries
  • Request a Demo
  • Partnerships
  • Media Inquiries
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring Home
  • Send a Release
    • Chat

    • ALL CONTACT INFO
    • Contact Us


  • News Releases
  • Send a Release
  • Data Privacy
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • News Releases
  • Send a Release
  • Data Privacy
  • Overview
  • Distribution by PR Newswire
  • Guaranteed Paid Placement
  • Cision Media Monitoring
  • Cision IR
  • SocialBoost
  • All Products
  • News Releases
  • Send a Release
  • Data Privacy
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • News Releases
  • Send a Release
  • Data Privacy

Japan's First Luxury Beer, ROCOCO Tokyo WHITE, is now Available in Taiwan and Served at more than 15 of Taiwan's 44 Michelin Starred Restaurants.


News provided by

Maison Rococo Corporation

01 Nov, 2023, 14:36 CST

Share this article

Share toX

Share this article

Share toX

TOKYO, Nov. 1, 2023  /PRNewswire/ -- ROCOCO Tokyo WHITE, Japan's First Luxury Beer, has officially launched in Taiwan. This second international launch marks an exciting milestone for the brand following its launch in Singapore in 2022. ROCOCO is now available at more than 15 of the 44 restaurants in Taiwan that were awarded Michelin stars in the 2023 Michelin Guide. ROCOCO is proud to share that it has already been receiving positive feedback from customers in Taiwan.

Continue Reading
From left to right: Chef Ryogo Tahara of Logy in Taiwan, Chef Paul Lee of Impromptu by Paul Lee in Taiwan, and Chef Yuji Nomura of Sushi Nomura in Taiwan. (PRNewsfoto/Maison Rococo Corporation)
From left to right: Chef Ryogo Tahara of Logy in Taiwan, Chef Paul Lee of Impromptu by Paul Lee in Taiwan, and Chef Yuji Nomura of Sushi Nomura in Taiwan. (PRNewsfoto/Maison Rococo Corporation)
ROCOCO Tokyo WHITE, Japan's First Luxury Beer (PRNewsfoto/Maison Rococo Corporation)
ROCOCO Tokyo WHITE, Japan's First Luxury Beer (PRNewsfoto/Maison Rococo Corporation)
ROCOCO Tokyo WHITE, Brewed using the naturally purified underground waters of Mount Fuji (PRNewsfoto/Maison Rococo Corporation)
ROCOCO Tokyo WHITE, Brewed using the naturally purified underground waters of Mount Fuji (PRNewsfoto/Maison Rococo Corporation)

Since its original launch in Japan in 2018, ROCOCO has consistently received enthusiastic support from leading chefs and sommeliers. Within a year of its launch, ROCOCO was served at over 100 Michelin starred restaurants in Japan. The ROCOCO recipe was designed to complement, rather than overpower, the subtle flavors of fine cuisine. Chefs and sommeliers describe ROCOCO as a one-of-a-kind beer that possesses a non-bitter and delicate taste. Its silky, luxurious texture, fruity aroma and sharp finish have also made ROCOCO popular among people who don't typically drink beer.

Yohay Wakabayashi, CEO of Maison ROCOCO, shared his excitement about the Taiwan launch: "Since our launch in 2018 it has been my dream to share our Japanese luxury beer concept around the world. I am very proud to know that ROCOCO has met the standards of leading chefs and sommeliers, as well as fine dining lovers in Taiwan and Singapore. I will work hard to make it easier for more and more people to enjoy ROCOCO alongside the world's finest cuisine."

  • Introducing 3 Restaurants that Serve ROCOCO in Taiwan

ROCOCO Tokyo WHITE would like to introduce 3 of the 15 of Michelin-starred restaurants with which they partner in Taiwan.

Maison ROCOCO has appointed William of Welldone T&L Co., Ltd to manage all of our operations and logistics in Taiwan. As such, please reach out to Welldone T&L Co., Ltd with any questions about ordering or logistics.

Contact for Welldone T&L Co.
[email protected] 

Impromptu by Paul Lee http://www.impromptu.com.tw/
Awarded 1 Michelin star in the 2023 Taiwan Michelin Guide

Chef Paul Lee Comments
"I like how ROCOCO incorporated the feedback of leading chefs in Japan to develop their recipe. The result is a beer without any of the bitterness that can interfere with the taste of food. As a chef, I find this absolutely wonderful! "

logy https://logy.tw/
Awarded 2 Michelin stars in the 2023 Taiwan Michelin Guide
Ranked 24th in The World's 50 Best Restaurants List in 2021

Chef Ryogo Tahara Comments 
"It is a pleasure for me to introduce Taiwan to ROCOCO Tokyo WHITE, which is famous in Japan for having made a connection between beer and fine dining. The gentle flavor of ROCOCO Tokyo WHITE pairs beautifully with the flavors I explore in my cuisine, without overpowering them."

Sushi Nomura https://guide.michelin.com/jp/en/taipei-region/taipei/restaurant/sushi-nomura
Awarded 1 Michelin star in the 2023 Taiwan Michelin Guide

Chef Yuji Nomura Comments
"ROCOCO captivates fine dining lovers with its champagne like qualities such as having a delicate, creamy texture and a fruity aroma. Its unique, bitterness-free taste sets it apart from traditional beers. The subtle flavors of sushi find harmony with ROCOCO's elegant taste, which creates a delightful pairing"

  • ROCOCO Tokyo WHITE's 5 primary characteristics

URL: https://www.rococotokyo.com/
Instagram: @rococotokyo https://www.instagram.com/rococotokyo/

  1. ROCOCO has a gentle flavor profile that is allows it to pair naturally alongside fine cuisine without overpowering its delicate flavors.
  2. It has a luxurious delicate texture that is recognized by chefs from Michelin-starred restaurants and leading sommeliers.
  3. It is not bitter, which makes it popular among many individuals who generally prefer wines or champagnes.
  4. It is brewed using the naturally purified underground waters of Mount Fuji. It is also unpasteurized and unfiltered, and is therefore refrigerated from the time it is brewed to the time it is served. This allows customers around the world to enjoy its fresh taste.
  5. It possesses a beautiful color, fruity aroma, and a sharp finish. These characteristics are more fully appreciated when served in a white wine glass.

Contact for ROCOCO Tokyo WHITE:
info@maisonrococo.com 

SOURCE Maison Rococo Corporation

Modal title

Contact Cision

  • General Inquiries
  • Request a Demo
  • Partnerships
  • Media Inquiries

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Careers
  • Accessibility Statement
  • APAC – Simplified Chinese
  • APAC
  • APAC - Traditional Chinese
  • Arabic
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States
  • Vietnam

My Services

  • All New Releases
  • Platform

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Platform
[email protected]
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
  • Accessibility
Copyright © 2025 Cision US Inc.