MIFB 2026 STRENGTHENS MALAYSIA'S F&B TRADE AMBITIONS THROUGH A UNIFIED 'MADE IN MALAYSIA' ECOSYSTEM
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KUALA LUMPUR, Malaysia, Jan. 28, 2026 /PRNewswire/ -- The Malaysian International Food & Beverage Trade Fair (MIFB) 2026 returns with a renewed national focus, positioning Malaysia's food and beverage industry as a connected domestic ecosystem built to scale, supported by strong international participation.
Anchored by the theme "Future-Ready F&B: Powering the Next Wave," MIFB 2026 builds on 25 years of industry experience to operate as a trade-first platform that empowers Malaysians. Alongside Malaysia Café Expo (MCE) and MyFoodTech, the platform connects the entire F&B value chain from homegrown brands to international players, unlocking market access, capability development, and export readiness through a comprehensive ecosystem aligned with regional demand - reinforcing Malaysia's position as a future-ready ASEAN F&B trade hub.
Beyond product showcasing, MIFB 2026 brings together local and international SMEs, distributors, brand owners, manufacturers, marketers, innovation partners, and volume buyers, and serves as a central touchpoint for industry insights, emerging trends, and evolving business models. Supported by strong international participation, the platform enables companies to benchmark against global standards, gain practical market intelligence, and strengthen their capabilities.
Driving Buyer Matchmaking and Trade Outcomes
A key pillar of MIFB 2026 is its curated Buyer Programme, which prioritises organisations actively seeking innovative products, international partnerships, and cross-border sourcing opportunities both locally and internationally. Participating buyer profiles include:
- Retailers, hypermarkets, and supermarkets
- Convenience store operators
- Distributors, wholesalers, and importers
- Hoteliers and hospitality groups
- Restaurants, café operators, and foodservice providers
- Airline caterers, cruise liners, and in-flight service providers
- Entertainment venues, leisure operators, and institutional buyers
A Launchpad for Innovation and Future-Ready Food Ecosystems
MIFB 2026 brings together MCE and MyFoodTech to create an all-in-one integrated space that highlights key growth segments shaping the future of F&B, with Malaysian and international exhibitors contributing complementary capabilities across:
- Ready-To-Eat (RTE), Ready-To-Cook (RTC), Ready-To-Drink (RTD)
- Halal-certified products
- Fresh, chilled & frozen seafood
- Technology & solution providers for F&B, such as kitchen equipment, automation, and foodservice technologies
- Café ecosystem from café equipment, coffee, bakery, patisserie, franchise, and licensing brands
Empowering The Next Generation of Malaysian Talent
As part of its annual programme, MIFB and MCE 2026 will host the Malaysia National Coffee Championship (MNCC), organised in strategic partnership with the Malaysia Specialty Coffee Association (MSCA), the only World Coffee Events (WCE) licensed competition body in Malaysia. The championship crowns four national champions to represent Malaysia at the World Coffee Championships (WCC), serving as the definitive national platform to recognise, benchmark, and elevate Malaysian coffee talent on the global stage.
The 2026 programme will also feature a series of trade-driven highlights designed to spark innovation, share market insight, and encourage cross-sector collaboration among local and international companies, including:
- Knowledge Hub & Live Theatre – expert-led sessions covering emerging trends, innovation and business solutions, offering practical insights and fresh perspectives
- Halal Certification Workshop – guidance on halal certification requirements, application procedures, regulatory frameworks and management systems
- Chef Table – an immersive space bringing buyers and creators together to explore culinary innovation and business potential
Participation and Registration
Malaysian food and beverage companies are encouraged to participate in MIFB, Malaysia Café Expo and MyFoodTech 2026 to connect with buyers and partners actively seeking Made in Malaysia products and solutions, as well as international collaborators that support capability building and market expansion. Retailers, distributors, hospitality groups, and foodservice operators are invited to register for the Buyer Programme to engage directly with both Malaysian and international exhibitors.
MIFB 2026 is open to trade visitors and participants only. For registration and more information, please visit https://mifb.com.my/exhibit/
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For more information, please contact Mutant Communications:
Name: Wei Chang Wong
Contact: [email protected]
About MIFB
The Malaysian International Food and Beverage Trade Fair (MIFB) is the country's leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.
As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by Constellar and endorsed by MATRADE.
About Constellar
Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact.
Based in Singapore with a regional footprint in Malaysia, we curate and develop influential trade and consumer events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).
Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties (IP) in the MICE industry.
SOURCE Constellar Exhibitions Malaysia Sdn Bhd
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