OPPO and realme Extend and Expand Partnership with Taboola, Bringing Taboola News to Millions More Smartphones Globally

HONG KONG, July 9, 2026 /PRNewswire/ -- Taboola (NASDAQ: TBLA) today announced deepened partnerships with OPPO and its subsidiary realme, two of the largest smartphone manufacturers in the world.

Since 2023, OPPO and realme have chosen Taboola News to power recommendations on millions of mobile devices globally across the United Kingdom, Philippines, Singapore, Argentina and more. With today's news, Taboola expands its work with these leading device manufacturers, expanding Taboola News to millions of additional devices across India and Thailand.

OPPO and realme will continue to integrate Taboola recommendations into the lockscreen of its smartphones, providing users a positive user experience with its devices and offering quality content from publishers that keep users engaged.

Taboola News brings recommendations from Taboola's large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.

Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalized, relevant content to their users from Taboola's global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola's massive reader scale to reach the right audiences.

"OPPO and realme have always been at the forefront of delivering great experiences for their customers and Taboola News is part of that effort," said Adam Singolda, CEO at Taboola. "During our longstanding partnership, we have seen their commitment to innovation. We are pleased to see Taboola News play a role in giving their smartphone users more access to relevant content, now in millions of additional devices worldwide."

"Our focus continues to be on providing users with experiences that provide value to users," said Tank Zeng, Director of OPPO Overseas Business. "We have benefitted from Taboola News because it taps into Taboola's long history of providing access to trusted publishers all around the world. With our deepened partners, we are excited to take this ability even further."

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - "Smiley Face" - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services. OPPO has footprints in more than 70 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

About Taboola 

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

SOURCE Taboola