Samsung: Australian The Frame TV Owners Consume Almost 60 Million Hours of Art from Home in Six Months
The Frame owners in NSW and Victoria display more living-room masterpieces than all other Australian states combined[1].
The Northern Territory is Australia's fastest-growing base for The Frame lovers with Art Store[2] bringing the best of The Louvre to the Aussie outback[3].
Samsung Australia is offering up to 1,300 one year Samsung Art Store Vouchers for eligible The Frame or The Frame Pro purchases between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026. Conditions apply[4].
SYDNEY, Oct. 22, 2026 /PRNewswire/ -- As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6] while Leonardo Da Vinci's Mona Lisa is amongst new works added via an expanded Louvre Collection.
According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung's Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].
"It is no secret that Australians love art, however our continent's geographic size and distance from many of the world's leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV," said Mr Howe.
Almost a decade on from landing in the first Australian living room[9], Samsung's original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia's art capitals, collectively accounting for over half of Australia's entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.
"Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung's glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery."
With Samsung's 2026 The Frame available in 43-inches to 98-inches[13], Australians may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh's The Starry Night (1889) which hangs in MoMA, New York measures 73.7 x 92.1 cm – approximately three inches larger than a 43-inch The Frame[14]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas' width and size[15].
These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[16].
The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world's leading artists[17] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d' Orsay.
For more information on Samsung's range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.
ENDS
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[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026. |
[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change. |
[3] Based on Samsung insights, measured between January – June 2026. |
[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/. |
[5] As at August 2026 based on Samsung Electronics sales data. |
[6] As at 31 June 2026. |
[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026. |
[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change. |
[9] The Frame launched in Australia in 2017 |
[10] Based on data from Samsung Australia as at August 2026. |
[11] Based on data from Samsung Australia as at August 2026. |
[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request |
[13] The Frame is available nationwide in sizes 43'', 55'', 65'', 75'', 85'', 98''. |
[14] "Starry Night" canvas measures 73.7 x 92.1 cm or 46.4" diagonally. This is approx. 3.4" difference to 43" The Frame TV. |
[15] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128" diagonally. This is closest to a 98" The Frame TV. |
[16] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/. |
[17] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change. |
SOURCE Samsung Australia
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