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Apr 04, 2019, 12:00 ET Nielsen Expands Connect Partner Network, Industry's Most Open, Tech-Driven Partner Ecosystem

Today, Nielsen (NYSE: NLSN) announced an expansion of its Connect Partner Network, the industry's largest open ecosystem of tech-driven solution...


Apr 01, 2019, 09:00 ET Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Nielsen (NYSE: NLSN) today announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer...


Mar 28, 2019, 09:00 ET Nielsen and JD jointly launched a product for pricing and promotion that better understands online consumers

Global measurement and data analytics company Nielsen will sign a strategic cooperation and data sharing agreement with e-commerce heavyweight JD.com....


Mar 27, 2019, 09:30 ET MRC Grants Accreditation For Nielsen TAM Service In Mexico

Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM)...


Mar 21, 2019, 06:00 ET Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen (NYSE: NLSN) today announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision...


Mar 18, 2019, 09:00 ET Westwood One Adds Nielsen's National Media Impact To Its Audio Insights Platform

Today, Nielsen (NYSE: NLSN) announced that Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media...


Mar 08, 2019, 02:00 ET David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen

Nielsen (NYSE: NLSN) CEO David Kenny committed to advancing the careers of women at Nielsen around the world by signing on to the LEAD (Leading...


Mar 06, 2019, 16:45 ET Nielsen Enters Cannabis Measurement In The U.S.

Today Nielsen (NYSE: NLSN) and Headset, the leading data & analytics service provider for the legal cannabis industry, announced the formation of a U....


Mar 05, 2019, 15:05 ET Cardinal Health Selects Nielsen As U.S. Retail Analytics Provider

Nielsen (NYSE: NLSN) announced today that Cardinal Health has selected Nielsen as its primary U.S. analytics provider for retail syndicated market...


Feb 27, 2019, 18:21 ET Viamedia Renews Agreement for Local Nielsen TV Ratings and Advanced Measurement Solutions

Nielsen (NYSE: NLSN) and Viamedia, the leading cross-media advertising company, announced today that they have reached a multi-year renewal agreement ...


Feb 21, 2019, 09:00 ET Smart TV Addressability Expands with Nielsen's New Advanced Video Advertising Group, Acquisition of Sorenson Media

Nielsen (NYSE: NLSN) has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on...


Feb 21, 2019, 06:01 ET Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement

Today, Nielsen (NYSE: NLSN) and The NPD Group, the leading provider of sales and market information for general merchandise and foodservice, released ...


Feb 15, 2019, 10:46 ET Nielsen Broadens Convenience Channel Coverage With Casey's General Stores Inc.

Nielsen (NYSE: NLSN) announced today the expansion of contracted services for data insights and analytics for Casey's General Stores, Inc., the...


Feb 12, 2019, 09:00 ET FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Nielsen (NYSE: NLSN) and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform ("Nielsen...


Feb 12, 2019, 06:00 ET NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen (NYSE: NLSN) and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that...


Jan 17, 2019, 07:00 ET Cox Media Group And Nielsen Reach Multi-Year Agreement For Television And Audio Measurement Services

Nielsen (NYSE: NLSN) and Cox Media Group, LLC today announced a multi-year renewal agreement for television and audio measurement services. The...


Jan 07, 2019, 06:00 ET Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads

Nielsen today announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights...


Jan 04, 2019, 08:15 ET George D. Callard Named Nielsen's Chief Legal Officer

David Kenny, Nielsen's Chief Executive Officer announced today the appointment of George D. Callard as Chief Legal Officer, effective January 22,...


Dec 28, 2018, 08:00 ET Raycom Media Renews Nielsen for Local Ratings and Insights Services in LPM and SET/Code Reader Markets

Nielsen (NYSE: NLSN) and Raycom Media today announced a renewal agreement for Nielsen local television ratings service within most of Raycom's LPM,...


Dec 20, 2018, 08:00 ET Hearst Television And Nielsen Reach Agreement For Local & National TV, Audio Ratings And Insights Services

Nielsen (NYSE: NLSN) and Hearst Television announced today a comprehensive renewal agreement for local and national television and radio ratings,...


Dec 06, 2018, 15:00 ET Wakefern Chooses Nielsen Brandbank To Capture And Enrich E-Commerce Content In U.S.

Today, Nielsen Brandbank, the world's largest provider of trusted digital product content for e-commerce websites, mobile shopping apps,...


Dec 06, 2018, 09:00 ET Sky Link Media Names Nielsen New Local Television Measurement Provider

Today, Nielsen (NYSE:NLSN) announced that Sky Link Media, a U.S. Chinese entertainment and news distributor with U.S. headquarters in San Francisco...


Nov 29, 2018, 09:00 ET Nielsen Expands Dynamic Ad Insertion Pilot with Leading Smart TV Platform and New Broadcast Partner

Nielsen (NYSE: NLSN) announced today that it is expanding its U.S. Dynamic Ad Insertion (DAI) pilot, adding the world's leading Smart TV platform and ...


Nov 28, 2018, 13:00 ET Horizon Media Adopts Nielsen Digital Content Ratings

Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency's proprietary...


Nov 27, 2018, 09:00 ET MBuy Renews Nielsen Local and National TV Measurement Services

MBuy, the leading media planning and buying applied technology service company with headquarters in Chicago, has renewed its agreement with Nielsen...