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10:00 ET Nielsen Expands Nielsen Media Impact To Include Radio

Today, Nielsen (NYSE: NLSN) announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media type available within its leading...


Nov 14, 2018, 08:01 ET Nielsen Recognizes The 25 Products That Reshaped Today's U.S. Consumer Landscape

Whether it was Halo Top®'s nutritionally better-for-you ice cream, LIFEWTR's unique commitment to advancing and showcasing sources of creativity,...


Nov 14, 2018, 08:00 ET Comcast And Nielsen Expand Relationship To Measure Xfinity TV's Digital Audiences

Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal....


Nov 13, 2018, 11:30 ET Microsoft and Nielsen Accelerate Retail Innovation Through Data and AI; Announce Strategic Alliance

Nielsen (NYSE: NLSN) and Microsoft (Nasdaq: MSFT) today released details around a newly developed, enterprise data solution that democratizes one of...


Nov 13, 2018, 09:00 ET Nielsen Advanced Audience Fuels Evolution of Advertising Ecosystem

Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Advanced Audience, a suite of solutions that enables audience-based buying across linear...


Nov 12, 2018, 08:00 ET Nielsen: 11.11 - 94% of online consumers in China have participated in shopping festivals; First 100 days are critical for new product launches

Nielsen's latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having...


Nov 07, 2018, 09:00 ET Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings

Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D. Power to transform...


Oct 25, 2018, 12:00 ET Pride In Progress: Nielsen's TV Panel Enhancement Better Identifies Same Gender Spouse And Partner Audiences

Today, Nielsen (NYSE: NLSN) announced that as part of its commitment to reflect important demographic and household characteristics in Nielsen's...


Oct 18, 2018, 12:01 ET Tate & Lyle Names Nielsen As U.S. Analytic Provider

Nielsen (NYSE: NLSN) announced today that Tate & Lyle PLC ('Tate & Lyle'), a global leader in food and beverage ingredient manufacturing, has named...


Oct 17, 2018, 09:30 ET Car Buyers Consider Twice As Many Brands When Shopping According To New Auto Report By Nielsen

Nielsen (NYSE: NLSN) released findings today that revealed the dizzying array of choices car buyers confront along their path to purchase. The...


Oct 03, 2018, 08:00 ET World's Largest E-commerce Panel Combines with Nielsen's Powerful Data to Create the First Complete View of the U.S. E-commerce FMCG Landscape

Today, Nielsen (NYSE: NLSN) and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that...


Sep 27, 2018, 08:00 ET GateHouse Media Renews Local TV Ratings Agreement With Nielsen

GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights ...


Sep 26, 2018, 08:00 ET Nielsen Expands Cross-Platform Measurement Across Ads And Content For Local Markets

Nielsen (NYSE: NLSN) announced today an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs....


Sep 25, 2018, 07:00 ET Freewheel And Innovid Integrate New Nielsen Qualified Ad Audience Solution

Nielsen today announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad...


Sep 20, 2018, 08:00 ET DISH Enlists Nielsen Digital Measurement to Power Advanced Advertising Across Sling TV

Nielsen today announced DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable...


Sep 13, 2018, 10:00 ET Nielsen Examines The Digital Habits And Impact Of Black Consumers

African American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and...


Sep 13, 2018, 08:03 ET Nielsen included for the 2nd year on stock indices recognizing leading companies

Today, Nielsen (NYSE: NLSN) announces its selection for the second consecutive year as a component of both the FTSE4Good Index and the Dow Jones...


Sep 12, 2018, 06:00 ET Nielsen Announces Expanded Review Of Strategic Alternatives

Nielsen's Board of Directors has expanded the scope of its previously announced strategic review of the company's Buy segment to include a broad...


Sep 11, 2018, 08:00 ET Spotify Deepens Relationship With Nielsen To Measure Effectiveness And Reach Of Its Global Advertising Platform

Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S.,...


Aug 28, 2018, 10:08 ET Nuevo informe de Nielsen analiza el impacto de las tecnologías digitales en la vida de los consumidores Latinx

Nielsen lanzó hoy Descubrimiento Digital: The Online Lives of Latinx Consumers (Descubrimiento Digital: La vida en línea de los consumidores Latinx), ...


Aug 28, 2018, 10:00 ET New Nielsen Report Examines the Impact of Digital Technologies on the Lives of Latinx Consumers

Today, Nielsen released Descubrimiento Digital: The Online Lives of Latinx Consumers, the second report in the company's 2018 three-part diverse...


Aug 23, 2018, 13:10 ET Nielsen BASES Debuts Faster In-Home Product Testing Solution For Fast-Moving Consumer Goods

Today, BASES, a new product innovation discipline within Nielsen (NYSE: NLSN), is launching BASES Product Quick Use, a new in-home use product...


Aug 23, 2018, 09:00 ET Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen TV...


Aug 13, 2018, 09:00 ET J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power...


Aug 07, 2018, 11:40 ET Nielsen's Connected Partner Program Becomes The Industry's Largest Curated Partner Community For FMCG Retailers And Manufacturers

Today, Nielsen (NYSE: NLSN) announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner...