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Sep 25, 2018, 07:00 ET Freewheel And Innovid Integrate New Nielsen Qualified Ad Audience Solution

Nielsen today announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad...


Sep 20, 2018, 08:00 ET DISH Enlists Nielsen Digital Measurement to Power Advanced Advertising Across Sling TV

Nielsen today announced DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable...


Sep 13, 2018, 10:00 ET Nielsen Examines The Digital Habits And Impact Of Black Consumers

African American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and...


Sep 13, 2018, 08:03 ET Nielsen included for the 2nd year on stock indices recognizing leading companies

Today, Nielsen (NYSE: NLSN) announces its selection for the second consecutive year as a component of both the FTSE4Good Index and the Dow Jones...


Sep 12, 2018, 06:00 ET Nielsen Announces Expanded Review Of Strategic Alternatives

Nielsen's Board of Directors has expanded the scope of its previously announced strategic review of the company's Buy segment to include a broad...


Sep 11, 2018, 08:00 ET Spotify Deepens Relationship With Nielsen To Measure Effectiveness And Reach Of Its Global Advertising Platform

Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S.,...


Aug 28, 2018, 10:08 ET Nuevo informe de Nielsen analiza el impacto de las tecnologías digitales en la vida de los consumidores Latinx

Nielsen lanzó hoy Descubrimiento Digital: The Online Lives of Latinx Consumers (Descubrimiento Digital: La vida en línea de los consumidores Latinx), ...


Aug 28, 2018, 10:00 ET New Nielsen Report Examines the Impact of Digital Technologies on the Lives of Latinx Consumers

Today, Nielsen released Descubrimiento Digital: The Online Lives of Latinx Consumers, the second report in the company's 2018 three-part diverse...


Aug 23, 2018, 13:10 ET Nielsen BASES Debuts Faster In-Home Product Testing Solution For Fast-Moving Consumer Goods

Today, BASES, a new product innovation discipline within Nielsen (NYSE: NLSN), is launching BASES Product Quick Use, a new in-home use product...


Aug 23, 2018, 09:00 ET Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen TV...


Aug 13, 2018, 09:00 ET J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power...


Aug 07, 2018, 11:40 ET Nielsen's Connected Partner Program Becomes The Industry's Largest Curated Partner Community For FMCG Retailers And Manufacturers

Today, Nielsen (NYSE: NLSN) announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner...


Aug 07, 2018, 09:00 ET Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

Today, Nielsen (NYSE: NLSN) announced the launch of Local Nielsen Media Impact, a solution that makes local media planning and cross-channel...


Jul 31, 2018, 00:01 ET Revamped Nielsen Total Audience Report Packages An Unprecedented Look At Audience Behavior

Today, Nielsen (NYSE: NLSN) released a reimagined Nielsen Total Audience Report. Representative of first-quarter 2018, the industry-leading report...


Jul 18, 2018, 08:44 ET Snapchat Integrates Nielsen Premium Audience Segments

Nielsen today announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow...


Jul 06, 2018, 06:01 ET Nielsen Launches First-To-Market Friday Morning Data Delivery For Retail Measurement

Today, Nielsen (NYSE: NLSN) set a new industry standard for U.S. retail measurement with the launch of Friday morning data delivery. Keeping in...


Jun 19, 2018, 12:01 ET Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory

Today, Nielsen (NYSE: NLSN) and FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced plans to expand measurement to over-the-top and set-top box...


Jun 14, 2018, 09:30 ET Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices

Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power...


Jun 13, 2018, 03:00 ET Nielsen Brings to Light Grocery Blind Spots with a New Total Food View

The latest Total Consumer Report from Nielsen (NYSE: NLSN), which leverages the company's new Total Food View, shows that fresh categories within the ...


Jun 06, 2018, 09:00 ET This Upfront Season Digital Dollars Could Jump By As Much As 50% Says Nielsen's New Annual CMO Report

The launch of the Nielsen CMO Report 2018, the first in an annual series of CMO reports by Nielsen (NYSE: NLSN), reveals that 82% of marketers expect ...


May 08, 2018, 10:00 ET Nielsen: Asian-American Consumers are Predictive Adopters of New Media Platforms,Online Shopping, and Smartphone Use

According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released today, Asian-American consumers are growing faster than...


May 02, 2018, 11:30 ET Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year

Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen's ...


May 01, 2018, 09:30 ET Nielsen And The Dieline Recognize The Best In Package Redesign

Today, Nielsen (NYSE: NLSN) and the industry-leading package design website The Dieline officially announced the winners of the 2018 Nielsen Design...


Apr 13, 2018, 01:50 ET Del Monte Foods and Nielsen Grow Multi-Year Relationship

Today, Nielsen (NYSE: NLSN) and Del Monte Foods Inc., announced the expansion of a multi-year relationship. With this renewed agreement, Nielsen will ...


Apr 09, 2018, 08:30 ET Nielsen Powers Rapidly Expanding Audience Based Buying Marketplace with API Platform

Nielsen (NYSE: NLSN) today announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution...