News from extreme reach A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Oct 02, 2019, 08:20 ET At 50%, Connected TV Hits New High of Video Ad Impressions Served by Extreme Reach

Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad...


Sep 12, 2019, 08:34 ET Extreme Reach Names Catherine D'Amato Vice President of Compliance

Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced today that Catherine D'Amato has been appointed...


Jun 27, 2019, 11:30 ET Extreme Reach Elevates 10-year Company Veteran Maegan Buckler to Chief Revenue Officer

Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced today that Maegan Buckler, who has been with the...


Jun 26, 2019, 09:09 ET Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach's Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV

With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served,...


Jun 03, 2019, 08:37 ET Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners

Extreme Reach (ER) today announced the launch of AdBridge™ for Sellers, a solution built to address the challenges faced by programmers and ad...


May 29, 2019, 08:49 ET Extreme Reach and Its shots.net Digital Magazine Earn Top Honors in 2019 Hermes and Muse Creative Award Programs

Extreme Reach (ER) today announced four honors for creative excellence from two awarding organizations, the Hermes Creative Awards and Muse Creative...


May 09, 2019, 08:00 ET Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Extreme Reach (ER) today officially announced the launch of AdBridge™, a creative asset workflow platform designed to automatically prepare and...


Apr 18, 2019, 08:37 ET Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform, AdBridge™

Extreme Reach today announced that James Shears, former General Manager of The Trade Desk's Advanced TV practice, has joined the company in the role...


Apr 09, 2019, 08:55 ET Extreme Reach and Mediaocean Provide Error-proof Video Campaign Delivery Process for Zimmerman

Extreme Reach, the complete creative asset management platform for the ad industry, and Mediaocean, the world's foundational media software company,...


Mar 01, 2019, 07:48 ET shots.net Drops Paywall with Relaunch

shots.net, the global platform for curated news and insights on advertising creative and the people behind it, relaunched today, announcing that all...


Feb 21, 2019, 07:58 ET Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising...


Feb 07, 2019, 09:47 ET Extreme Reach Scores Big at the Big Game

Extreme Reach today announced the leading role of AdBridge™, its cloud platform for creative asset workflow, in the Super Bowl LIII advertising...


Dec 13, 2018, 08:45 ET Extreme Reach Expands Canadian Talent and Payroll Operations to Service Growing Entertainment Industry

Extreme Reach today announced the expansion of its entertainment-related services in the Canadian market, a move that addresses the needs of the...


Nov 27, 2018, 08:45 ET Extreme Reach Wins Silver and Bronze Awards in 15th Annual Stevie® Awards for Women in Business

Extreme Reach, the complete creative asset management platform for the ad industry, is proud to announce that two team members were honored at the...


Oct 31, 2018, 08:41 ET With Highest Performance and Growing Popularity, Connected TV Poised to Transform Digital Advertising, Reveals Extreme Reach Q3 Video Ad Benchmarks

Extreme Reach, the complete creative asset management platform for the ad industry, today released its Q3 2018 Video Advertising Benchmarks based on...


Oct 25, 2018, 08:30 ET Apple, Nike and Spike Jonze Among the Gold Honorees at the shots Awards Ceremony in London

shots, the international source of news, trends and inspiration for advertising creative, announced the winners of its annual shots Awards for...


Oct 09, 2018, 08:33 ET Extreme Reach Expands Executive Team with Hire of Long-time Advisor Gaurav Agarwal in Role of Corporate Development Officer

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, today announced that former advisor, Gaurav ...


Sep 26, 2018, 08:37 ET Extreme Reach Wins Silver Stevie® Award for Employer of the Year, Business Services, In 2018 Stevie Awards for Great Employers

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, today announced it has been honored with a...


Aug 29, 2018, 08:41 ET Extreme Reach Wins Bronze in Two Categories of 2018 Stevie International Business Awards®

Extreme Reach today announced two award wins in the 15th Annual International Business Awards. The company's cloud platform for managing and...


Aug 01, 2018, 08:45 ET Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

Video advertising technology provider Extreme Reach today released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies...


Jul 25, 2018, 08:46 ET Broadcasting and Ad Tech Veteran Bunker Sessions Joins Extreme Reach to Spearhead Sell-Side Business Expansion

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, today announced that broadcasting and...


Jun 26, 2018, 08:35 ET Tim Conley Elevated to CEO of Extreme Reach

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, today announced promotions on the...


Jun 19, 2018, 08:32 ET Extreme Reach's Source Creative Acquires shots, a Global Platform for Curated Advertising Creative and Industry News

Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide,...


May 31, 2018, 08:45 ET Extreme Reach Expands New York Sales Team; Promotes Two Sales Leaders

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, announced today the expansion of its New...


May 22, 2018, 08:07 ET Video Ad Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Video advertising technology provider Extreme Reach today released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh ...