News from michelob ultra A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jul 23, 2020, 09:00 ET Michelob ULTRA Toasts The Joy Of The Season's Return As The New Official Beer Partner Of The NBA

Michelob ULTRA, the fastest growing beer brand in the U.S. that stands for active enjoyment, and the National Basketball Association (NBA) announced...


Jun 23, 2020, 09:00 ET Michelob ULTRA Unites 90s Workout Legends Billy Blanks, Suzanne Somers And Jake "Body by Jake" Steinfeld To Celebrate The Revival Of At-Home Fitness

At-home workouts have evolved from a thing of the past to the new norm with high-tech spin bikes and streaming fitness platforms taking center stage. ...


May 20, 2020, 15:53 ET Michelob ULTRA Is Giving Fans the Ultimate Way to Celebrate the Return of Sports: Beer, Caddyshack-Inspired Content Featuring Peyton Manning and an Exclusive Golf Beer Cart Giveaway

This Sunday, the moment sports fans around the country have been waiting for will finally arrive when four sporting legends tee off in Capital One's...


Jan 28, 2020, 09:00 ET Michelob ULTRA Teams Up With Jimmy Fallon To Show America That Fitness Can Be Fun

Today, Michelob ULTRA, the country's fastest growing beer brand, unveiled its new Super Bowl commercial reinforcing that fitness can be enjoyed. The...


Nov 20, 2019, 09:00 ET Michelob ULTRA Becomes The Official Beer of Turkey Trotters™

Michelob ULTRA, the fastest growing beer brand in the U.S. known for championing those who live an active lifestyle, is raising a cold one to the...


Jun 03, 2019, 09:00 ET Michelob ULTRA Seeking Environmentally Minded Runners to Plog Their Way onto Team ULTRA for the TCS New York City Marathon

Today, just ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand...


Jan 28, 2019, 09:00 ET Michelob ULTRA Pure Gold Brings First-Ever ASMR-Style Spot To Super Bowl

Soft whispers. Trees shudder. Nails tap. Beer pours. Michelob ULTRA Pure Gold is bringing all the feels to Super Bowl LIII with a new commercial...


Jan 25, 2019, 09:00 ET This Super Bowl, Michelob ULTRA Spotlights Robots That Can Do Everything… But Can't Enjoy Superior Light Beer

Today, Michelob ULTRA unveiled its new Super Bowl commercial, reinforcing that while there's an abundance of artificial in the world, your beer is...


Nov 16, 2018, 11:15 ET Turkey Trotters To Score Beer Thanks To Michelob ULTRA

This Thanksgiving, Michelob ULTRA is celebrating the more than one million Americans who get their fitness in before the feast begins by rewarding...


Jun 25, 2018, 09:00 ET Michelob ULTRA To Provide 95 Bibs To Beer-Loving Runners For The TCS New York City Marathon

Michelob ULTRA, the fastest growing beer brand in the country, announced today that for the second year it will award 95 beer lovers the chance to...


Jun 11, 2018, 09:00 ET Michelob ULTRA Celebrates Father Figures this Father's Day with #ULTRADAD Campaign

Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father's Day by bringing back its #ULTRADAD campaign for a second year....


Feb 26, 2018, 08:00 ET New Michelob ULTRA Pure Gold Is First Superior Light Beer Made with Organic Grains

Today, Michelob ULTRA unveiled the newest innovation to join the ULTRA family – Michelob ULTRA Pure Gold. Michelob ULTRA Pure Gold is made with...


Jan 29, 2018, 10:57 ET Michelob ULTRA and Chris Pratt Show America That You Can Be Fit and Have Fun in Two New Super Bowl Commercials

Today, Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt....


Jul 31, 2017, 08:30 ET Michelob ULTRA To Give 95 Runners Who Have Gone The Extra Mile A Chance To Run The 2017 TCS New York City Marathon

Michelob ULTRA, the superior light beer that champions living an active and balanced lifestyle, announced today that it will award 95 runners entries ...


Mar 20, 2017, 09:00 ET Michelob ULTRA Brings Fitness - and a Different Kind of Six-Pack - to Amazon Alexa

Michelob ULTRA today launched a free, dedicated skill on Amazon Alexa, called ULTRA 95, just in time for spring. This is also the first skill...


Apr 02, 2012, 03:11 ET New ULTRA 19th Hole Light Tea & Lemonade Hits Shelves

Just in time for summer, Michelob ULTRA – the superior light beer – today introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and...