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Nov 14, 2019, 14:05 ET Nielsen Expands Analytic Relationship with General Mills, Inc.

Today, Nielsen (NYSE: NLSN) announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills ...


Oct 22, 2019, 12:00 ET 5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Gartner IT Symposium/Xpo 2019 -- Nielsen (NYSE: NLSN) today announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo....


Oct 09, 2019, 09:00 ET Nielsen Inaugurates CBD Retail Market Measurement in the U.S. with Powerhouse CBD Brand Charlotte's Web

Nielsen (NYSE: NSLN) and Charlotte's Web Holdings, Inc. (TSX: CWEB, OTCQX: CWBHF), jointly announced an analytic relationship between the world's...


Oct 03, 2019, 07:00 ET Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes

Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a...


Oct 03, 2019, 06:00 ET Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The U.S.

Nielsen announced today that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and...


Sep 24, 2019, 08:00 ET Nielsen and Oxford Researchers Accelerate AI-Powered Image Recognition of Products in Stores

Nielsen (NYSE: NLSN) and the University of Oxford today announced a two-year collaboration to advance the use of artificial intelligence (AI) to...


Sep 24, 2019, 06:00 ET Audioboom Reaches Agreement For Nielsen's Podcast Listener Buying Power Service

Today, Nielsen (NYSE: NLSN) announced that Audioboom has subscribed to Nielsen's Podcast Listener Buying Power Service from Nielsen Scarborough....


Sep 19, 2019, 09:30 ET Star Power: Social Content Ratings® Expands Social TV Talent Coverage

Nielsen, the industry's one source of media truth, today announced that its Social Content Ratings® (SCR) solution now comprehensively measures...


Sep 18, 2019, 14:10 ET Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers

Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and...


Sep 12, 2019, 10:15 ET African American Spending Path Demands Marketers Show More Love, Support of Culture

African Americans want more for themselves and from corporate America, and they express it with their dollars as they move through the consumer...


Sep 09, 2019, 09:00 ET Morris Network and Nielsen Announce Long-Term Agreement for Local TV Measurement

Nielsen (NYSE: NLSN) and Morris Network Inc. today announced that they have reached a long-term agreement for local TV measurement in all RPD+...


Sep 09, 2019, 08:30 ET Nielsen and AI4ALL Announce Collaboration to Expand Diversity and Impact Through Artificial Intelligence

Today, Nielsen (NYSE: NLSN) announced it has signed on as a sponsor for AI4ALL, a nonprofit focused on opening doors to artificial intelligence for...


Aug 15, 2019, 10:01 ET New Nielsen Pet Retail Measurement Provides The Most Comprehensive Industry Read Of The U.S. Pet Retail Market

Today Nielsen (NYSE: NLSN) released additional details around its launch of Nielsen Total U.S. Pet Retail, the industry's first holistic view of the...


Aug 13, 2019, 12:00 ET Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Nielsen today launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports...


Aug 12, 2019, 10:00 ET Vital to Viral Success: The Latinx Community Blends the Digital and Physical World, Defining the Future of Consumption

U.S. Hispanics' unique ability to blend the physical and digital shopping experience, provides an opportunity for marketers in a variety of...


Aug 12, 2019, 10:00 ET Vital para el éxito viral: la comunidad latina mezcla los mundos digital y físico, definiendo el futuro del consumo

La capacidad única de los hispanos de los Estados Unidos para combinar las experiencias de compra física y digital, brinda una oportunidad para que...


Aug 07, 2019, 15:00 ET Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

Nielsen (NYSE: NLSN) and Lockard & Wechsler today announced that they have reached a multi-year agreement with Nielsen as their service of choice for ...


Jul 30, 2019, 08:00 ET Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set

Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology (NYSE: QUOT), a leading digital-first...


Jul 25, 2019, 07:00 ET Nielsen and Max Media Announce a Multiyear Comprehensive Agreement for Audio Ratings Service

Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated...


Jul 24, 2019, 09:05 ET Nielsen Honors The Top Package Design Innovations From Around The Globe

Today, Nielsen (NYSE: NLSN) announced the global winners of the 2019 Nielsen Design Impact Awards, recognizing successful package redesigns in the...


Jul 24, 2019, 09:00 ET Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution

Nielsen (NYSE: NLSN) today announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that ...


Jul 16, 2019, 09:31 ET World Pet Association Embarks On A New Insights Relationship With Nielsen

World Pet Association (WPA) and Nielsen (NYSE: NLSN) announced today the solidification of a new relationship, naming Nielsen as WPA's insights...


Jul 16, 2019, 08:00 ET Nielsen's TV Ratings Platform Moves To AWS

Today, Nielsen (NYSE: NLSN) announced that as part of an ongoing initiative to transform the technology infrastructure that powers its products and...


Jul 10, 2019, 07:00 ET Nielsen Launches Podcast Listener Buying Power Service With iHeartMedia, Cadence13, Stitcher, Westwood One And cabana As Charter Clients

Today, Nielsen (NYSE: NLSN) announced the launch of the Nielsen, Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia,...


Jul 09, 2019, 10:30 ET Advanced Alliance Between Nielsen And Trax Brings New Shelf Insight Tools To U.S. Brands

Building on the enduring strength of the Trax-Nielsen alliance, Nielsen (NYSE: NLSN) and Trax, the leading provider of computer vision solutions for...