News from the cementbloc A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

May 21, 2013, 05:00 ET The CementBloc helps the world fill up on happiness with their new : ) fuel™ app

The CementBloc, a multichannel health and wellness creative agency, is happy to announce the launch of its happiness app, : ) fuel ™ (pronounced...


May 21, 2013, 04:58 ET The CementBloc launches their new happiness app, : ) fuel ™, at 2013 Internet Week on Wednesday, May 22

Building on the success of its 2012 appearance at Internet Week, The CementBloc is hosting a literal "Happy" Hour experiential event to launch its...


Mar 12, 2013, 03:00 ET The CementBloc SCOREs with marketing innovations at the 2013 ePharma Summit

The CementBloc unveiled SCORE, its innovative new methodology for measuring marketing success, at the 12th Annual ePharma Summit, held March 4-6 at...


Dec 03, 2012, 03:00 ET The CementBloc Wins One Gold and Two Silvers at the 2012 Rx Club Show Advertising Awards

The CementBloc, the second-largest independent, multichannel health and wellness creative agency in the United States, was recognized out of a field...


Nov 08, 2012, 06:36 ET The CementBloc Named Finalist in 3 Categories for the 2012 Global Awards

The CementBloc has been named a finalist in the 2012 Global Awards in 3 categories: Best Social Commitment Integrated Campaign, Best Social...


Oct 11, 2012, 12:12 ET The CementBloc Wins Gold and Two Silver Advertising Awards at the 2012 MM&M Awards

The CementBloc, a leading multichannel health and wellness creative agency headquartered in New York, was honored last night with 3 wins at the...


Sep 17, 2012, 04:40 ET The CementBloc Presents at eDTC Revolution Conference the Power of Unbranded Digital and Social Media for the Metastatic Breast Cancer Community

Meghan Lopresto, VP, Multichannel Strategy, and Trish Norris, VP, Account Director, both at The CementBloc, co-presented at the eDTC Revolution...


Aug 29, 2012, 05:34 ET min online Names Elizabeth Elfenbein of The CementBloc a 2012 "Sweet 16" Integrated Marketer

Elizabeth Elfenbein, Partner, Creative, at The CementBloc, has been named one of 2012's "Sweet 16" Integrated Marketers by the editorial and...


Jul 17, 2012, 06:50 ET The CementBloc Leads Coore Foundation Rebranding: "Girls Right of Way" to Focus on Health and Literacy for Girls in Underserved Communities

The CementBloc, a health and wellness creative agency, has led a major rebranding effort for the Coore Foundation, a 501(c)(3) that develops and...


Jul 05, 2012, 03:33 ET The CementBloc Named Finalists in Three Categories for the 2012 MM&M Awards

The CementBloc, a leading multichannel health and wellness creative agency headquartered in New York, has been named a finalist in three out of 24...


Jul 03, 2012, 12:00 ET The CementBloc wins prestigious Best of Show award at the 2012 IPA Best of Health Awards

The CementBloc's Grow Sole campaign for the Coore Foundation was awarded Best of Show for advertising to consumers at the IPA Best of Health Awards...


Jun 18, 2012, 05:55 ET Daniel Sontupe, SVP, Director of Market Access, at The CementBloc, to Present on Uncovering the Value in a Patient Support Program at CBI Summit

Daniel Sontupe, SVP, Director Market Access, at The CementBloc, will be presenting his expertise on the value of patient support programs at CBI's...


Jun 05, 2012, 01:26 ET The CementBloc/Indigenus Announce Expansion of Global Relationship with UCB

Today The CementBloc announced that UCB has selected it as its worldwide agency of record for Cimzia. This is an expansion of a seven year US-based...


May 31, 2012, 06:07 ET Indigenus announces new leadership team at the global network's biannual forum

Indigenus, the largest independent global network of entrepreneurial healthcare creative agencies, announced the election of Rico Viray as Chairman...


May 22, 2012, 12:39 ET The CementBloc's Internet Week "SOLE-cial Experiment" is a Smashing Success

The CementBloc, the second-largest independent, multichannel healthwellness creative agency in the United States, showcased expertise in social media ...


May 16, 2012, 12:15 ET The CementBloc to Present "A Sole-cial Experiment" at 2012 Internet Week on Thursday, May 17

Building on the success of The CementBloc's first-ever Internet Week event last May, the agency is conducting a fun, fascinating "Sole-cial...


Apr 25, 2012, 01:30 ET Susan Miller Viray Accepts Award as Advertising Person of the Year at the Med Ad News 23rd Annual Manny Awards

Susan Miller Viray, Founding Partner of The CementBloc, accepted her award as Advertising Person of the Year last night at the Med Ad News 23rd...


Apr 16, 2012, 06:03 ET The CementBloc Wins Two Silver Awards at the 2012 DTC National Advertising Awards

The CementBloc was awarded Silver Awards for Best Integrated Campaign and Best Disease Education Campaign at the annual DTC National Advertising...


Mar 29, 2012, 03:00 ET Susan Miller Viray of The CementBloc Named Med Ad News 2012 Advertising Person of the Year

Susan Miller Viray, Founding Partner of The CementBloc, has been named 2012 Advertising Person of the Year by Med Ad News, an honor awarded annually...


Mar 21, 2012, 12:04 ET The CementBloc and Novartis Vaccines to Jointly Present Top Considerations in Interactive Selling at the 11th Annual iPharmaConnect

Meghan Lopresto, VP, Sales Force Automation Analytics at The CementBloc, and Emad Abdelnaby, Director of Marketing at Novartis Vaccines, will be...


Mar 14, 2012, 03:39 ET The CementBloc Announces Corporate Partnership with Rutgers Business School's Market Research Insights and Analytics Flex MBA Program

The CementBloc, a leading multichannel health and wellness creative agency based in New York, announced today their corporate partnership with...


Feb 15, 2012, 03:29 ET The CementBloc and Coore Foundation Launch Grow Sole, Multichannel Campaign to Provide Shoes for Children in Developing Countries

Shoes keep feet warm and dry, but they also help prevent infections and diseases like tetanus and hookworm. Girls and boys in developing nations need ...


Jan 26, 2012, 06:02 ET Ira Haimowitz, PhD, EVP, at The CementBloc, to Present on Best Practices in iPad Interactive Selling at 11th Annual ePharma Summit™

Dr. Ira J. Haimowitz, Executive Vice President, Group Director, Intelligence and Analytics, at The CementBloc, will be a featured presenter at the...


Nov 14, 2011, 02:00 ET The CementBloc Wins CLIO Healthcare Bronze Award for Meningitis Consumer Disease Education

The CementBloc received the Bronze Award for their Fresh Rhymes meningitis disease awareness brochure at the 3rd Annual CLIO Healthcare Awards, which ...


Nov 10, 2011, 06:44 ET Ira Haimowitz, PhD, EVP, Group Director, Intelligence and Analytics at The CementBloc, to Present at Aberdeen Group Inaugural Business Analytics Summit

Dr. Ira J. Haimowitz, Executive Vice President, Group Director, Intelligence and Analytics at The CementBloc, will be featured on an expert panel at...