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Oct 21, 2019, 08:00 ET New Study From MAGNA Reveals Impact Of Human-In-The-Loop Contextual Targeting On Solving Brand Suitability And Driving More Effective Outcomes

"Human in the loop" contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more...


Oct 01, 2019, 08:05 ET Zefr Announces First-Ever Contextual DMP™ in Advance of CCPA

Zefr, a leading contextual technology platform for brands and agencies, is announcing the launch of its Contextual DMP™, a first of its kind...


Oct 17, 2018, 09:01 ET Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business

Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, today announced the rollout of a new...


May 01, 2018, 09:01 ET New Study From Zefr And MAGNA Reveals How Brands Can Effectively Reach Consumers On YouTube Without Jeopardizing Their Privacy Or Relying On Audience Data

Zefr, a technology company that provides content targeting solutions for brands advertising on YouTube, today announced the results of an in-depth...


Sep 19, 2017, 09:01 ET Zefr Expands Leadership Team; Names Former Head of Ad Sales For Fox Networks Group Toby Byrne as President

Zefr, a technology company that provides contextual targeting solutions for brands advertising on YouTube, today announced that it has appointed Toby ...


Dec 15, 2016, 12:00 ET ZEFR Expands Executive Team with Two Senior Hires

ZEFR, the video technology company using data to unlock value for brands and content owners in digital media, today announced the appointment of two...