Fashion & Beauty News Trends: Going Back to School, Being Eco-friendly, and More

A look at fashion and beauty news from PR Newswire in July and August that you might have missed.

 

 

By Julia Abraham | Published Sept. 10, 2023

 

Fall is rapidly approaching and with it comes new seasonal collections that we need to keep our eye on. July and August brought many new stories to us here at PR Newswire. We have seen a number of back-to-school campaigns and stories of companies becoming more environmentally conscious in the fashion and beauty industry.

PR Newswire distributed more than 500 fashion & beauty press releases in July and August. Some of the most viewed fashion & beauty press releases during that time include:

• Pop-Tarts and Crocs launched limited-edition Pop-Tarts Croc-Tarts. They come with one pair of Crocs Classic Clogs, Pop-Tarts inspired Jibbitz charms, and a box of unfrosted Strawberry Pop-Tarts.
• Casio America launched a new addition to its G Series collection. The new MUDMAN is built to be the most durable watch yet.
• Gap partnered with LoveShackFancy to create a limited-edition 76-piece collection fit for everyone. The collaboration includes a mix of Gap's iconic styles and LoveShackFancy's vintage floral prints.
• LUXE Brands and Ariana Grande partnered to create Ariana Grande's new featured fragrance, Cloud Pink. The new fragrance is currently available in Ulta Beauty stores nationwide.
• Sean "Diddy" Combs launched the new e-commerce platform Empower Global (EG). The platform enables consumers to purchase products exclusively made and sold by Black entrepreneurs.
• 7-Eleven announced its new golf-inspired merchandise collection, The Convenience Tour. The collection includes polo shirts, bucket hats, T-shirts, and more.

Let’s take a closer look at what the fashion and beauty industry has announced via PR Newswire in recent months.

 

 

 

Fashion & Beauty Sustainability

There has been an uptick in companies becoming more eco-friendly than ever before. As consumers, we are more likely to purchase a product or support a brand if it's environmentally sustainable. Sustainability in the fashion industry is even more desirable to consumers, due to the increase in fast fashion and the backlash against it. Not only are we seeing brands being more sustainable, but we are also seeing more organic/all-natural beauty products hit the market.

Here are some headlines that caught our attention in July and August:

• Merrell Unveils Limited-Edition Shoe Collection Made with Scrap Material for Zero Waste Week
• Sky Organics Unveils Effective Haircare Innovations
• Stride Rite Introduces New Eco-Friendly Style for Fall
• Sustainable Alternatives to Your Favorite Foundation Pieces
• Earth & Halo's Apple of My Eye Chosen as a Finalist in Prestigious CosmoProf North America's Organic and Green Category
• The Melissa Possession Sandal Steps Forward as a Sustainable Style

All New for Back-to-School Season

The closing of summer means it's time for all the new back-to-school collections. I remember cringing when seeing back-to-school commercials when I was younger, but now I get tempted to buy a new wardrobe of clothes. So, whether consumers are going back to high school, college, or just going to their next day at work, there's something for them. Here are some of the releases that grabbed our attention.

• Koolaburra By UGG Unveils Newest Back to Campus Style, Tizzey
  
• The Children's Place and Jonas Brothers Announce Top 10 Finalists for Best School Day Ever Contest & Host Hundreds of Children to an Afternoon of Fashion, Philanthropy and a Special Performance
• Old Navy Introduces 1-Year 'Kid-Proof' Guarantee on Back-to-School Uniform Styles
• Pretty Dope Society Expands Launch of Melanin-Filled Back to School Collection for Black Children, Celebrating Representation
• Make a Stylish Entrance with two of H&M's Back to School Collections
• Target Announces Deals for Back-to-School and Back-to-College, Including Deeper Savings for Popular Teacher Appreciation Event

New Collection Section

It is time to break out your baggy sweaters, pants, and boots because fall is upon us. As sad as we are to see summer leave, we now get to enjoy all the new fall collections.

Whether you’re looking for your next comfy cable knit sweater or pumpkin-spiced everything, we’ve seen it all on the wire in recent months.

Some of our favorite collection drops include:

• Anne Klein Debuts New Fashion Campaign Featuring Supermodel Jasmine Tookes
• Bath & Body Works Announces Official Kickoff of Fall With 35+ Wonderfall Just-Dropped Fragrances
• Pacsun Celebrates Hottest New Fall 2023 Fashion Trends with a Bodega-Style Consumer Experience at the Pacsun NYC Soho Flagship
• Perk Up Your Shower Routine with Tree Hut's New Café Collection
• Actress Phoebe Tonkin Revealed as the Official Face of Anthropologie's Fall Campaign
• CHEETOS® Mac 'N Cheese and Designer Coral Castillo Put the "Mac" in Macramé with New Fashion Collaboration
• LILYSILK Launches Its Gorgeous 2023 Fall Collection, The Art of Living

Takeaways

We have seen so much exciting news from the fashion and beauty industry in July and August. Brands and companies are working to become far more sustainable and eco-friendly and we're sure to see many more following in their footsteps. We got to experience all the new back-to-school campaigns and new exhilarating fall collections.

Here at PR Newswire, there is never a dull moment, and we are ecstatic to see what the end of 2023 brings us for fashion and beauty. 

 

 

 

About the Author

Julia Abraham is a Customer Content Specialist at PR Newswire. She is the Industry Ambassador for the Fashion and Beauty industries and curates the @prnfashion and @prnbeauty Twitter handles. Outside of work, she can be found playing with her puppy, Bailey, playing piano, and cheering on the Philadelphia Eagles.