Zhejiang Launches China's First Provincial-Level Smart Tourism Platform for Inbound Travelers

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HANGZHOU, China, June 26, 2025 /PRNewswire/ -- A report from Zhejiang Provincial Department of Culture Radio Television and Tourism:

On the morning of June 26, the one-stop smart service platform "Zhejiang Travel" for global tourists officially launched at the headquarters of the World Tourism Alliance in Hangzhou. The platform is based on China's first large AI model tailored for tourism, integrating multiple intelligent agents to build a fully streamlined smart tourism service system for Zhejiang. The Ministry of Culture and Tourism designated Zhejiang as a pilot site for developing cultural and tourism AI models, and "Zhejiang Travel" marks a key milestone in this initiative.

With four core modules — "Plan Trips", "Travel & Convenient Services", "Explore Fun Nearby", and "Recommended Special Travel Routes" — the platform also offers a series of unique features such as real-time translation, e-wallets, ride-hailing and car rentals, and AI travel photography. These capabilities ensure comprehensive support for inbound tourists while showcasing Zhejiang's unique tourism experiences.

One-Click Customized Services

Powered by Alibaba's Tongyi Qianwen (Qwen) and DeepSeek, and based on Zhejiang cultural and tourism data, the platform incorporates four intelligent functions: tour guide, hotel advisor, budget planner, and local assistant. "Zhejiang Travel" is the most insightful and user-friendly smart tourism platform. After users input travel dates, group size, preferences, and budget, the platform instantly generates personalized itineraries. It also adjusts trips based on budgets and real-time crowd data, helping tourists avoid congestion and enjoy an optimized journey throughout Zhejiang.

One Code and Go Easy

The platform introduces the "Easy Go" travel code. Using Zhejiang's immigration data, it enables a seamless experience for tourists in customs clearance, payments, accommodation, and transport—all with the single code. Pre-arrival online registration simplifies border control. Hotel systems now allow identity verification and check-in via the same code. Scenic spots support code-based fast entry. Public transportation such as metros and buses is accessible via Alipay and UnionPay QR codes. The "Card Code Pass" e-wallet by ICBC is also launched — without an app, visitors can apply online for a digital card and add international credit cards for payments. With digitized processes, data sharing, and intelligent algorithms, group travelers can enjoy over 60% improvement in efficiency across visa handling, customs clearance, and hotel check-ins.

Best Travel Companion

While meeting the basic needs of travelers, "Zhejiang Travel" also provides unique services, making it an ideal companion for international tourists. Tailored to user preferences, it accurately recommends nearby attractions, local cuisine, shopping venues, and cultural events. The platform includes the Gummy translation model, offering accurate and natural translation between Chinese and English, Japanese, Korean, etc. The platform also offers a luggage service, enabling luggage transfers between airports, hotels, scenic spots, and high-speed rail stations—letting travelers enjoy their journey without the burden of carrying luggage.

The "Zhejiang Travel" platform is now available on WeChat and Alipay Mini Programs, as well as via a H5 web page.

Registration link:

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SOURCE Zhejiang Provincial Department of Culture Radio Television and Tourism