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Nov 05, 2025, 03:00 ET Planet Classroom & POP Movement Debut November YouTube Slate Led by Net Zero Speaks with Ben Williams
"Treats technology as collaborative, not threatening." — Kylie Tam, Views Lia IRL (Written & Directed by Milda Baginskaitė; Produced by Diva Rodriguez; Starring William Flanagan, Laura Breen, Rob Lloyd; Curated by KIDS FIRST!
More news about: Planet Classroom Network
Nov 03, 2025, 13:45 ET Pacsun Celebrates the Coziness and Connection of Community with its Holiday 2025 Campaign
for holiday gifting. Underscoring the campaign is the theme of friendship and real-world connection. Pacsun dials in on simple, IRL moments. The friends can be imagined piling onto the couch for analog movie nights or living room catch-ups with familiar, hometown friends.
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Oct 30, 2025, 09:55 ET Heineken Brings Pro Basketballer Josh Hart's Group Chat to Life, Inviting Americans to Switch-Off their Phones with Its Group Chat Bar Experience
Brand Uncovers that 80% of Consumers Would Love More IRL Group Chat Meetups WHITE PLAINS, N.Y., Oct. 30, 2025 /PRNewswire/
More news about: Heineken USA
Oct 30, 2025, 09:00 ET 'Tis the Season: 74% of Consumers Say In-Person Shopping is the Best Way to Spark Holiday Spirit
with physical and to design moments that engage all the senses and build lasting trust with the consumer." IRL Shopping Builds Trust According to Quad's April 2025 "
More news about: Quad
Oct 29, 2025, 17:15 ET Azazie Brings Its Viral Bridal Pop-Up Tour to Toronto, Irvine & Sunnyvale This November
Expect Guests will enjoy an elevated, hands-on shopping experience — and the thrill of finding "the one" IRL: Try On Fan-Favorite Styles: Celebrate the season by exploring
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Oct 28, 2025, 09:00 ET Sweatpals Secures $12M in Seed Funding from Patron, a16z speedrun, and HartBeat Ventures to Redefine Connection Through Fitness
experiences. About Sweatpals Sweatpals is a marketplace for IRL fitness experiences that transforms how people build meaningful connections through movement. Sweatpals is pioneering what it coined as the 'Daylife'
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Oct 23, 2025, 09:00 ET Steam Gamers, Get Paid: Raijin Launches Early Access with Millions in Rewards Across 100,000+ PC Games
accounts (like Steam) and turns your entire history of gameplay, achievements, and future wishlists into something far more exciting than a digital badge; IRL rewards and prizes. Here's what's on the table:
More news about: Ex Populus
Oct 22, 2025, 11:12 ET READY to BEAUTY Launches Landmark "State of Black Beauty" Study
#1: Amid today's evolving retail landscape, Black Professionals in Beauty see greater value in creating standalone pop-up experiences—either online or IRL—versus traditional "cash & carry" consumer shows. Work Environment KEY FINDING #2: The
More news about: READY TO BEAUTY
Oct 22, 2025, 09:05 ET TWIX® UNVEILS ITS FIRST-EVER HALLOWMAS™ CELEBRATION WHERE HALLOWEEN MEETS HOLIDAY CHEER
in the festivities, TWIX is tapping "Zombie Claus," the jiggly, jaw-rattling Santa of the season, to stir up spooky cheer through social content and IRL appearances. NEWARK, N.J., Oct.
More news about: Mars, Incorporated
Oct 21, 2025, 11:00 ET The CHIPS AHOY! Brand Serves Up Fan Fun with the CHIPS AHOY! Cookie x Stranger Things Claw Machine Giveaway
AHOY! Brand is joining forces with Stranger Things in a deliciously eerie way, letting both cookie and show enthusiasts experience the brands IRL. On Saturday, October 25, just days before Halloween, fans in New York City and Atlanta can get a taste of the Upside Down with a pop-up experience full
More news about: Mondelēz International, Inc.
Oct 21, 2025, 09:00 ET Later and Mavely Unveil Swipe Up, the Creator Commerce Summit Bringing the Industry Together IRL
multimedia:https://www.prnewswire.com/news-releases/later-and-mavely-unveil-swipe-up-the-creator-commerce-summit-bringing-the-industry-together-irl-302589488.html
More news about: Later
Oct 20, 2025, 10:55 ET Chef Adrianne Calvo Returns to Food Network -- Bringing Even More "Maximum Flavor" to the National Stage
celebration LIVE with everyone afterward with the official launch of my IRL LIVE Stream across all social platforms." Following her Food Network appearance on October 21st, Chef Adrianne will officially launch a an IRL STREAM Series "As Seen on Food Network" across YouTube Live, Twitch,
More news about: Adrianne Calvo
Oct 15, 2025, 09:25 ET OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING
helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital
More news about: OUTFRONT Media Inc.
Oct 13, 2025, 08:23 ET N3on Kicks Off Album Creation with Live-Streamed Studio Sessions and On-Site Carnival Experience; First Four Songs to Drop November 5
N3on is a dynamic content creator and streaming personality known for his high-energy mix of gaming and IRL content. He began his career in 2016 on YouTube with NBA 2K and Fortnite gameplay before expanding his reach to Kick, where
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Oct 09, 2025, 14:00 ET OUTFRONT Media To Report 2025 Third Quarter Results on November 6, 2025
helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital
More news about: OUTFRONT Media Inc.
Oct 08, 2025, 09:07 ET Fashion, Rewritten: Community-Powered Viva Voce Debuts, A Platform Where Every Body Matters
GIA/irl,
More news about: Viva Voce
Oct 06, 2025, 17:46 ET JEEP NUNCA DEJA A NADIE ATRÁS. NI SIQUIERA EN LOS VIDEOJUEGOS.
virtual dentro del juego, donde los jugadores podían explorar los vehículos y, a través de flyers digitales, reservar una prueba de manejo IRL. Una forma de pasar del mundo digital al terreno real, y vivir la capacidad off-road de Jeep en persona. "Rescue Squad es el
More news about: Jeep Middle East
Oct 06, 2025, 17:31 ET JEEP NUNCA DEJA A NADIE ATRÁS. NI SIQUIERA EN LOS VIDEOJUEGOS.
virtual dentro del juego, donde los jugadores podían explorar los vehículos y, a través de flyers digitales, reservar una prueba de manejo IRL. Una forma de pasar del mundo digital al terreno real, y vivir la capacidad off-road de Jeep en persona. "Rescue Squad es el
More news about: Jeep Middle East
Oct 06, 2025, 10:00 ET Relativity Launches Rel Labs to Drive the Next Wave of Legal Technology Innovation
highlight how TLTF brings together leading entrepreneurs and experts to accelerate innovation in the legal industry. TLTF will also participate in "App Hub IRL" on Oct. 9, a session showcasing cutting-edge partner-built solutions. Relativity Fest will culminate with the
More news about: Relativity
Oct 06, 2025, 10:00 ET Relativity Launches Rel Labs to Drive the Next Wave of Legal Technology Innovation
highlight how TLTF brings together leading entrepreneurs and experts to accelerate innovation in the legal industry. TLTF will also participate in "App Hub IRL" on Oct. 9, a session showcasing cutting-edge partner-built solutions. Relativity Fest will culminate with the
More news about: Relativity
Oct 01, 2025, 14:42 ET Sanrio® Icon Kuromi™ Takes Over Halloween with Her Biggest Celebration Yet - Featuring Hot Topic, Roblox, Crocs, Liquid Death and More
lineup of partners including Hot Topic, Roblox, Crocs, Liquid Death, and BoxLunch, offering fans a unique mix of interactive gameplay, digital rewards, IRL experiences, and exclusive merchandise. From story-driven in-game experiences to nationwide retail takeovers and collectible collabs, this kicks off
More news about: Sanrio
Oct 01, 2025, 09:00 ET BOISSON INTRODUCES CURATED NON-ALCOHOLIC WINE CLUB IN PARTNERSHIP WITH SOMMELIER ANDRÉ HUESTON MACK
members-only tasting kits exclusively from the Boisson digital marketplace NYC members-only perks: IRL monthly wine tastings and social hours for a more sustainable, community-driven experience In addition
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Sep 30, 2025, 12:52 ET Spirit Halloween and Dr. Squatch Bring Viral Soap Star to Life with Exclusive Collaboration
Dr. Squatch Halloween Costume : Why just shower with Dr. Squatch when you can be Dr. Squatch IRL? The brand's infamous mascot can now be brought to life this Halloween. Available exclusively online at SpiritHalloween.com for $79.99, the costume includes
More news about: Spirit Halloween
Sep 25, 2025, 09:00 ET Walmart and LALIGA Strike Unique Partnership to Engage Soccer's Growing, Multicultural Fanbase in the U.S.
convenient, immersive and exciting to engage with soccer, wherever and however fans follow the game, whether it's through digital and in-real-life (IRL) experiences or upcoming merchandise collaborations. "When we partner with a brand like Walmart, we know the opportunity to do something truly
More news about: LALIGA North America; Walmart
Sep 25, 2025, 08:00 ET Essentia Water Launches Change the Equation: A Bold NYC Takeover where Supercharged Hydration Meets Urban Ambition
designed to turn personal challenges into motivation and embrace their agency beyond their perceived limits.Cultural Changemakers Online & IRL: Influencer partnerships with NYC cultural icons like
More news about: Essentia® Water