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Apr 16, 2019, 09:00 ET New Dos Equis Mexican Pale Ale Brings The Heat to Texas and New Mexico

As the sun rises in the American southwest, so too will fists full of Dos Equis Mexican Pale Ale (XX MPA), a new cerveza that has all the complexity...


Apr 16, 2019, 08:00 ET Heineken® Brings Soccer Legend, Andrea Pirlo And The UEFA Champions League Trophy To New York City

The UEFA Champions League Trophy Tour presented by Heineken® is bringing Champions League icon and legend of the game, former A.C. Milan, Juventus...


Jan 24, 2019, 13:00 ET Heineken® Named Official Beer of the University of Hawai'i Rainbow Warriors

Rainbow Warriors fans will be seeing even more green around their favorite teams and arenas. Heineken® announced a three-year partnership with...


Jan 09, 2019, 08:00 ET HEINEKEN Debuts Heineken® 0.0: Same Premium Quality And Taste, With Zero Alcohol And Only 69 Calories

HEINEKEN USA presents its latest and most exciting innovation, Heineken® 0.0, an alcohol-free malt beverage brewed with a unique recipe for a...


Jul 11, 2018, 18:21 ET Heineken® Shoots, Fans Score: Heineken's "Summer Of Soccer" Gives Fans More Of What They Want With Action-Packed Tournaments, Legendary Rivalries And Immersive Experiences

Heineken today kicks off its "Summer of Soccer" campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for...


Jun 05, 2018, 01:00 ET HEINEKEN USA Appoints Maggie Timoney As New CEO

HEINEKEN USA today announced the appointment of Maggie Timoney as Chief Executive Officer. Timoney, a seasoned executive with more than twenty-five...


Feb 08, 2018, 03:02 ET HEINEKEN USA Names Jonnie Cahill New Chief Marketing Officer

HEINEKEN USA, today announced the appointment of Jonnie Cahill as the company's new chief marketing officer. In April, Cahill will join the HEINEKEN...


Oct 10, 2017, 09:00 ET Heineken® Unveils New Tribute To U.S. Soccer Fans And Their Love For The Game In New Digital Spot

In the spirit of togetherness and soccer's rising popularity in America, Heineken® today is unveiling a new digital spot that pays tribute to fans...


Aug 29, 2017, 08:30 ET Dos Equis to Induct "Most Interesting Fan of College Football" Into the College Football Hall of Fame

To help fans "Stay Thirsty" this college football season, Dos Equis returns as the Official Beer Sponsor of the College Football Playoff and is on a...


Aug 03, 2017, 08:00 ET Big Boi, DJ Jazzy Jeff And Others Headline Incredible Lineup At The Heineken House® At Outside Lands Festival 2017

Fresh off the heels of the Coachella Valley Music and Arts Festival, Heineken® will once again bring its famous Heineken® House experience to the...


Jun 06, 2017, 09:00 ET HEINEKEN and Molson Coors Sign Import Agreement for Sol Beer in the US

Today, HEINEKEN & Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) jointly announced they have signed a 10-year import agreement whereby Molson...


Apr 17, 2017, 09:00 ET Dos Equis Invites You to "Spice Up Your Cinco" with DJ Questlove and a Trip to Mexico

This year, Cinco de Mayo finally falls on a Friday and Dos Equis is giving fans everywhere the tools they need to ignite their fiestas early. To...


Jan 17, 2017, 08:00 ET Neil Patrick Harris Hypnotizes Viewers in First Heineken® Light Commercial of 2017

Today, Heineken® Light, "Best Tasting Low Calorie Lager" winner at the 2016 World Beer Championships, launched "Hypnotize," the first TV commercial...


Sep 12, 2016, 10:17 ET HEINEKEN USA Establishes Five Points Trading Company To Put A Spotlight On Next Core Of Emerging Global Beer Brands

Effective January 1, 2017, HEINEKEN USA will embark on a new era of business for its emerging global HEINEKEN brands, with the creation of Five...


Aug 15, 2016, 09:32 ET Heineken® Taps Google to Power The Ultimate Bar and Venue Finder for Soccer Supporters in the NYC Area

Today, Heineken® announced Soccer Is Here, a new mobile website that helps connect passionate fans (21+) of the beautiful game with bars and...


Jun 01, 2016, 10:00 ET Erin Andrews And Luis Guzmán Team Up With Dos Equis To Encourage Fans To Prove How Interesting They Are

This summer, as anticipation builds towards the announcement of Dos Equis' next "Most Interesting Man in the World," the iconic beer brand teams up...


May 13, 2016, 09:00 ET Neil Patrick Harris Makes Triumphant Return to Heineken® Light's "Best Tasting Light Beer" Campaign

Heineken® Light, Gold medal winner at the 2015 European Beer Star Awards and "Best Tasting Low Calorie Lager" winner at the 2013 and 2014 World Beer...


Apr 07, 2016, 01:00 ET Diplo & Friends, Warren G To Headline Heineken House At Coachella Valley Music And Arts Festival

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival for the 15th year, is proud to announce it will bring...


Mar 21, 2016, 11:30 ET Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider

Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Cider Championships2,...


Feb 23, 2016, 09:05 ET Strongbow® Hard Apple Ciders Partners With Sir Patrick Stewart For Second Year, Showcasing Its Award-Winning Flavors

Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Beer Championships2,...


Feb 17, 2016, 10:00 ET HEINEKEN USA Welcomes Red Stripe Into Its Portfolio Of Authentic Imports

As HEINEKEN USA prepares to take over management of Red Stripe beer on March 1, 2016, the Company celebrates plans for the repatriation of Red Stripe ...


Nov 06, 2015, 09:00 ET Heineken® Takes World's First Selfie from Space

To celebrate its partnership with the iconic James Bond film franchise, Heineken® has unveiled the world's first selfie from space, dubbed the...


Sep 02, 2015, 09:00 ET Cheers! HEINEKEN® USA & Gratafy Partner to Reward Thousands of Consumers with Beer Samples Through Social Media

Today, HEINEKEN USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21+ in key...


Jun 23, 2015, 08:03 ET Dos Equis® Taps the Power of the Moon this Summer with Luna Rising

Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some Dos...


Jun 22, 2015, 09:00 ET MLS Heineken® Rivalry Week Kicks Off With Slate Of Key Matchups

Major League Soccer (MLS) and premium beer brand Heineken® have officially launched MLS Heineken Rivalry Week, which features two separate weeks of...