News from Demandbase A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Oct 25, 2017, 08:00 ET Adoption of Account-Based Marketing Expands to Agencies

Demandbase, the leader in Account-Based Marketing (ABM), today revealed the results of a survey run in conjunction with Wakefield Research that...


Oct 05, 2017, 08:59 ET Demandbase Transforms B2B Marketing with Next Generation ABM Platform

Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its next generation ABM Platform, the only comprehensive,...


Sep 06, 2017, 08:00 ET ITSMA and Demandbase Partner to Advance Account-Based Marketing

ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and Demandbase, the leader in ABM...


Aug 08, 2017, 08:00 ET Demandbase Launches "Real-Time Intent" to Transform B2B and Account-Based Marketing

Demandbase, the pioneer in Account-Based Marketing (ABM), today announced Real-Time Intent, a new artificial intelligence (AI) technology that...


May 25, 2017, 08:00 ET Demandbase Raises $65 Million in New Financing

Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has closed $65 million in funding. The new funding was led by...


Apr 25, 2017, 08:00 ET Demandbase Account-Based Marketing Certification Now Available Online

Demandbase, the leader in Account-Based Marketing (ABM), today launched the online version of its "ABM Certification: Foundations" program, making...


Apr 05, 2017, 08:00 ET Demandbase Launches the Industry's First AI-based Website Personalization Solution for B2B

Demandbase, the recognized leader in Account-Based Marketing (ABM), today introduced the industry's first AI-based Website Personalization solution...


Apr 05, 2017, 08:00 ET Demandbase Launches Partner Program to Accelerate Adoption of Account-Based Marketing

Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its Partner Program, an initiative designed for a broad...


Mar 14, 2017, 08:00 ET Demandbase Expands Leadership Team with Two Industry Veterans

Demandbase, the leader in Account-Based Marketing (ABM), today announced the addition of Kelly Cook and Dom Lindars to its leadership team. They...


Feb 28, 2017, 08:00 ET Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase's Fourth Annual Marketing Innovation Summit

Demandbase, the leader in Account-Based Marketing (ABM), today revealed that Jake Knapp, the New York Times best-selling author of Sprint, will be...


Jan 10, 2017, 08:00 ET Demandbase Announces the Fourth Annual Marketing Innovation Summit

Demandbase, the leader in Account-Based Marketing (ABM), today announced that Mark Patel of McKinsey & Company and Robert Fogarty of Dear World...


Dec 13, 2016, 08:00 ET 80 Percent of all Marketing Executives Predict Artificial Intelligence Will Revolutionize Marketing by 2020

Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in...


Oct 26, 2016, 08:00 ET Demandbase Appoints Tony Russo as Chief Financial Officer

Demandbase, the leader in Account-Based Marketing (ABM), today announced that Tony Russo has joined the company as Chief Financial Officer. Russo...


Oct 03, 2016, 08:00 ET Demandbase Introduces DemandGraph - The First Artificial Intelligence Powered Business Graph for B2B

 Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial...


Sep 21, 2016, 08:00 ET Demandbase Names Alan Fletcher as Chief Product Officer and Aman Naimat as Senior Vice President of Technology

 Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that Alan Fletcher was appointed to Chief Product Officer...


May 09, 2016, 11:00 ET Demandbase Named Top 10 'Best Places to Work in the Bay Area' For the Second Consecutive Year

 Demandbase, the leader in Account-Based Marketing, today announced that it has been named a top 10 Best Places to Work by The San Francisco...


Mar 22, 2016, 08:00 ET Demandbase Expands Account-Based Marketing Leadership

Demandbase, the leader in Account-Based Marketing (ABM), today announced a partnership with Integrate that will provide high value leads using its...


Mar 01, 2016, 08:00 ET B2B Marketers Frustrated With Ad Waste In Their Marketing Campaigns

 Demandbase, the leader in Account-Based Marketing (ABM), today revealed the results of its Ad Waste Survey, issued in conjunction with...


Feb 25, 2016, 08:00 ET Demandbase Names George Rekouts As SVP Of Engineering

 Demandbase, the leader in Account-Based Marketing (ABM), today announced that George Rekouts has joined as Senior Vice President (SVP) of...


Feb 09, 2016, 08:00 ET Silicon Valley Star Kumail Nanjiani Will Perform at Demandbase's Third Annual Marketing Innovation Summit for B2B

Demandbase, the leader in Account-Based Marketing (ABM), today announced that Kumail Nanjiani, star of HBO's hit show Silicon Valley will perform...


Feb 02, 2016, 08:00 ET Gina Bianchini and Nir Eyal to Keynote Demandbase's Third Annual Marketing Innovation Summit for B2B

 Demandbase, the leader in Account-Based Marketing (ABM), today announced that Gina Bianchini, CEO and founder of Mightybell, and best-selling...


Jan 22, 2016, 12:00 ET CFO Steven Klei Joins Demandbase Board Of Directors

 Demandbase, the leader in Account-Based Marketing (ABM), today announced that Steven Klei has joined the company's board of directors as head...


Dec 09, 2015, 00:00 ET Demandbase Named by Glassdoor as a Top 10 Best Places to Work in the U.S.

 Demandbase, the leader in Account-Based Marketing (ABM), announced today that Glassdoor has named the company as one of the U.S.'s top 10 Best...


Nov 10, 2015, 08:00 ET Demandbase Launches the Marketing Industry's First B2B Data Cloud

 Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the Demandbase B2B Data Cloud. The new data platform...


Sep 30, 2015, 08:00 ET More Than 95 Percent of B2B Marketers Report that Account-Based Marketing (ABM) Drives Marketing Success

 Demandbase, the leader in Account-Based Marketing (ABM), announced today, in collaboration with research firm Demand Metric, results from a...