News from mission A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

May 22, 2018, 10:30 ET MISSION Launches Spring 2018 Instant Cooling Collection Featuring Industry Leading HydroActive MAX® Technology

MISSION®, the leader in instant cooling accessories that are effective, portable and reusable, today announced the launch of the new HydroActive MAX...


Jan 17, 2018, 09:00 ET MISSION Unveils First Yoga Accessory Collection

MISSION®, the leading performance accessories brand, with a singular focus on temperature controlling technologies, announces a new line of...


Nov 08, 2017, 09:59 ET MISSION And Dwyane Wade Team Up To Create Limited Edition MISSION x Wade Collection

MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies and Dwyane Wade, three-time ...


Oct 24, 2017, 08:00 ET MISSION Debuts Fall/Winter Campaign Starring Hailee Steinfeld

MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies, revealed its latest...


Sep 25, 2017, 10:47 ET New MISSION® Heat Lab at the University of Connecticut's Korey Stringer Institute Focuses on Improving Human Performance and Safety

UConn's Korey Stringer Institute and MISSION® have teamed up to open one of the nation's premiere academic heat research labs at the University of...


Jul 19, 2017, 08:00 ET Mission® and Hailee Steinfeld Launch the "What's Your Mission?" Charitable Initiative

MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies and their brand ambassador, ...


May 24, 2017, 10:37 ET MISSION®, The Global Leader In Cooling Technologies, Unveils The HydroActive Max™ Instant Cooling Towel With 30 Percent Greater Cooling Power

MISSION®, the leading performance brand with a singular focus on temperature control technologies, announced today the launch of its latest...


Apr 21, 2017, 08:00 ET MISSION Announces Actress & Recording Artist Hailee Steinfeld As Face Of Women's Apparel Collection

MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies, is excited to announce...


Mar 02, 2017, 08:19 ET MISSION®, A Pioneer In The Emerging Thermoregulation Category, Is Launching Its First-Ever Temperature Control Apparel Line For Men And Women

MISSION®, founded by a group of world-class athletes in 2009 and a leader in the rapidly growing Thermoregulation category, today unveiled its...


Dec 20, 2016, 10:00 ET MISSION Announces Roster Of World-Class Athlete Partners To Support New Line Of Innovative Heating Technologies For Training And Competition

MISSION, the sports performance leader in Thermoregulation technologies, announced today that world class athletes including recently announced MLS...


Nov 03, 2016, 10:10 ET MISSION Launches New Line Of Innovative Heating Technologies To Help Athletes Combat Colder Temperatures For Training And Competition

MISSION, the sports performance leader in Thermoregulation technologies, announced today the launch of their new Heating line of Accessories & Gear...


Oct 25, 2016, 11:31 ET MISSION Announces Key Executive Appointments To Guide Continued Growth

MISSION, the sports performance leader in Thermoregulation technologies, today announced appointments to its leadership team, including the promotion ...


Sep 21, 2016, 01:54 ET MISSION Announces Winners Of The M Awards And Donates Charitable Grants On Behalf Of Winning High School Student-Athletes

MISSION, the sports performance leader in Thermoregulation technologies, today announced the winners of The M Awards, which recognizes "Athletes on a ...


Jul 07, 2016, 12:50 ET MISSION Announces Partnership With USRowing To Support Athletes At The 2016 Rio Games

MISSION, the market leader in the Thermoregulation category, is pleased to announce their partnership with USRowing in support of the USRowing team...


Jun 16, 2016, 11:03 ET Groundbreaking University Study Proves Fabric Technology Powering New MISSION VaporActive Baselayer Scientifically Shown To Increase An Athlete's Performance

MISSION, the market leader in Thermoregulation, is excited to announce its new MISSION VaporActive Baselayer Shirt is powered by 37.5® technology,...


May 06, 2015, 10:30 ET MISSION Teams Up With Racing Champion Jimmie Johnson And Lowe's To Launch Nationwide Heat Safety Awareness Program

MISSION, the first and only line of Athlete-Engineered™ products and the market leader in the thermoregulation category, announced a partnership with ...


Oct 18, 2010, 08:03 ET Major League Baseball Gets New Relief Player in MISSION Muscle Rub

MISSION Maximum Strength Muscle Rub -- powerful pain relief from the developers of the first and only line of Athlete-Engineered® Skincare products – ...