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Jul 06, 2026, 11:00 ET The 0% Crypto Tax Window Closes January 1, 2027.
Ronn Torossian, founder and chairman of 5W. "The brands, advisors, and jurisdictions the engines can cite are the ones that get the call. The ones they can't are invisible — at the exact moment the decision is made."The full 17-page 5W
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Jul 06, 2026, 09:06 ET New Research Finds 61% of U.S. Consumers Welcome AI-Assisted Pay Later Recommendations, But on Their Terms
recommendation before making any commitment.Credit score protection is now a baseline expectationFifty-nine percent of consumers cite credit score protection as essential when evaluating Pay Later options. That puts it at the top of consumer non-negotiables for AI-selected Pay Later,
More news about: Splitit USA, Inc.
Jul 03, 2026, 10:00 ET U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds.
communications investments to close the gap: disclose RG investment as a percentage of marketing spend, build owned-media RG content the AI engines can cite, establish executive visibility on RG topics outside crisis windows, engage regulators proactively in pre-legalization markets, and reallocate 3–5
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Jul 02, 2026, 10:00 ET AI Is the New Crypto On-Ramp -- and It Is Picking Winners. 5W Crypto Trust Index 2026 Scores 25 Brands by How AI Treats Them.
largest exchange in the world by volume with approximately 280 million registered users, ranks 12th with a Trust Score of 47. The engines cite its scale — and immediately hedge on past regulatory settlements."Crypto spent a decade fighting for trust, and the fight
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Jul 01, 2026, 06:25 ET Why Green Mobility Has to Go Beyond EV Sales
Even the most advanced electric vehicle cannot deliver its full value if charging remains inconvenient or difficult to access. Consumers consistently cite charging availability as one of the most important factors influencing EV adoption, making infrastructure just as important as battery technology itself.Recognizing
More news about: VinFast
Jun 30, 2026, 10:00 ET 5W Releases the US Restaurants & Chains AI Visibility Index 2026: McDonald's, Starbucks and Chick-fil-A Own the Answers Inside a $437 Billion Industry
The top five: McDonald's, Starbucks, Chick-fil-A, Chipotle and Cava.5WPR Research analyzed how the four major AI platforms cite the top 25 chains across more than 90 consumer-intent queries spanning 12 sub-categories — best fast food, best burger, best chicken, best coffee, best
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Jun 30, 2026, 09:00 ET Ohio Seniors Are Overlooking the Health Risks of Hearing Loss
While nearly half (44%) of Ohio seniors report experiencing some level of hearing loss, only 12% have sought treatment. Even among those who cite hearing difficulties, many are not taking necessary action. In fact, 75% of Ohio seniors with untreated hearing loss say they have not pursued treatment
More news about: TruHearing
Jun 30, 2026, 08:00 ET Most Americans Are Falling Short on Recommended Sleep Duration, New National Sleep Foundation and Tempur-Pedic Research Finds
report, a majority of Americans say they are concerned about the impact of poor sleep:71% cite physical health concerns63% concerned about poor sleep cite mental health concerns64% say insufficient sleep affects their ability to function during the day"People
More news about: Somnigroup International
Jun 30, 2026, 08:00 ET New Pearson and AWS Research: The U.S. Helped Build the AI Economy. The Next Opportunity is Preparing Graduates to Thrive in it
U.S. graduates as "excellent" at evaluating AI outputs, a skill increasingly essential as AI becomes embedded in decision making.Employers cite adaptability and communication/collaboration as key strengths of American graduates, signaling strong potential when paired with more applied experience.Art
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Jun 29, 2026, 09:00 ET 65% of Contact Center Leaders Call Their AI Successful. Yet 43% of Projects Are Delayed or Stalled
actively growing revenue by 5%.Agents Reject Tools They Cannot Trust. When asked why their agents avoid AI tools, 31% cite fear of job replacement. The more damaging problem is agents who would use AI and choose not to because the tools aren't reliable enough to use in front
More news about: Laivly Inc.
Jun 29, 2026, 09:00 ET Deltek Introduces Robust Services Proposal Pricing Capabilities for Government Contractors
the most scrutinized part of the proposal process and is cited as the top challenge by more than half of contractors. Additionally, 38% of contractors cite pricing that lacks auditability or defensibility as a top reason that proposals are not selected, making it the single most common cause for proposal
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Jun 29, 2026, 06:10 ET Gabriel Marketing Group and Brandi AI Win Gold for Best Answer Engine Optimization Results in a PR Campaign in the 2026 Bulldog PR Awards
together."AEO, also called Generative Engine Optimization (GEO), focuses on whether AI answer engines can accurately understand, summarize, compare and cite a company or brand in response to high-intent questions. For companies and brands, AI makes two forms of credibility more important: original owned
More news about: Brandi AI
Jun 25, 2026, 14:03 ET World's Largest Neobank Disappears in U.S. AI Search, New 5W Study Finds
First geographic benchmark of how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews cite neobanks finds eight markets, three different category leaders, and no global winner — across 31,500 prompts in the U.S., U.K., E.U., and Latin AmericaMIAMI,
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Jun 25, 2026, 11:00 ET Three Publishers Supply 62% of Credit Card AI Citations
Credit Cards AI Visibility Index 2026, a first-of-its-kind benchmark documenting which credit cards and issuers AI engines actually cite when American consumers ask for recommendations. The Index analyzed 4,200 prompts across the five major U.S. consumer-facing AI platforms — ChatGPT,
More news about: 5W Public Relations
Jun 25, 2026, 10:17 ET MARKETS MAY BE UNDERPRICING RISK
tradeBeyond risk management, the outlook points to opportunities outside the narrow AI-led market narrative. American Century investment leaders cite emerging markets, renewable energy, global supply chains and energy diversification as areas where growth drivers may be broader than investors assume.Patricia
More news about: American Century Investments
Jun 25, 2026, 10:00 ET FIT'S BEAUTY THINK TANK REVEALS GLOBAL INSIGHTS ON THE LONGEVITY OF BEAUTY: THE CONSUMER, THE SCIENCE, THE BUSINESS
favorite brand from a friend or family member, as opposed to approximately 6% from an influencer. Brand-led discovery remains relevant, as 27% of shoppers cite brand marketing and in-store placement as first point of contact.Unincentivized human opinion remains the most trusted driver of purchase:
More news about: Fashion Institute of Technology
Jun 25, 2026, 08:00 ET Deloitte Survey: Life Sciences Confidence Rises at Company Level, Despite External Considerations
the past six months, but only 45% report measurable performance gains.Partnerships are accelerating AI and innovation: 61% of leaders cite partnerships as especially important for accessing AI capabilities, and 45% emphasize partnerships for innovation and pipeline development.Investment
More news about: Deloitte LLP
Jun 25, 2026, 08:00 ET VaynerX and Profound Release The CMO's AEO Guide, Revealing How AI Answer Engines Decide Which Brands to Recommend
AI Learns From Ecosystems: Social, creator, review, and user-generated content are becoming a larger share of what AI answer engines cite. Across five of six major answer engines, social and UGC citations increased over the last six months. YouTube emerged as one of the fastest-growing
More news about: VaynerX
Jun 25, 2026, 06:06 ET Americans embrace AI and social discovery, but trust still determines how they buy, reveals ESW Signals report
frequently, while 23% say they never shop internationally online. More than half (51%) say long delivery times discourage international purchases, while 49% cite shipping costs and 39% point to fraud or legitimacy concerns. Consumers in the West are the most internationally engaged, while those in
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Jun 24, 2026, 12:00 ET Spacelift Survey: 93% of Organizations Have Experienced AI-Caused Infrastructure Incidents as 'Vibe Coding' Spreads to Infrastructure
infrastructure teams. The downstream effects are compounding: 40% report security vulnerabilities appearing faster, 40% say governance is getting harder, 37% cite higher change volume, 35% report increased pipeline strain, and 35% see growing infrastructure drift.A Governance Paradox Is Masking Systemic
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Jun 24, 2026, 09:00 ET First-of-its-kind National Autism Wellbeing Survey Reveals: Wellbeing Must Be the Top Priority
compared to 31% who say building skills leads to improved wellbeing.There are meaningful barriers to implementation: 53% of practitioners cite pressure to prioritize academic or functional skills as the top barrier in prioritizing wellbeing in services.The autism community is ready
More news about: Proof Positive
Jun 24, 2026, 09:00 ET Lili Launches MCP Server to Bring AI-Powered Banking Insights to Accountants
accounting profession. Recent industry data shows that nearly half of accountants report working 51 to 60 hours per week during busy season, while about half cite late or unprepared clients as a top concern. At the same time, more firms are looking for new AI solutions as accounting professionals continue to spend
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Jun 24, 2026, 09:00 ET America's Quietest National Parks: New Survey Finds Travelers Are Ready to Skip the Crowds
to visit destinations they don't regularly see on social media.57% actively prioritize off-the-beaten-path travel experiences.50% cite peace, quiet and time in nature as primary motivations for visiting national parks.To help travelers discover alternatives to America's
More news about: Intrepid Travel
Jun 23, 2026, 12:59 ET 90% of Companies Use AI in Hiring. Fewer Than 5% Are Seeing It Work
without rethinking how hiring decisions actually work.Fragmented systems are the primary constraint. Organizations cite change management and adoption challenges (58%), governance and compliance concerns (55%), and data readiness limitations (55%) as the top barriers
More news about: ManpowerGroup
Jun 23, 2026, 11:09 ET /C O R R E C T I O N -- Markup AI/
Partners found that while 100% of marketing leaders report already using AI for content creation, only 13% say AI is core to their operations, and 60% cite brand safety and quality control as their primary blocker. Every marketing team is using AI, but almost none of them trust what it produces.A
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