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Nov 19, 2025, 09:00 ET Seedtag lanza un estudio neurocientífico que redefine la efectividad publicitaria centrada en las personas
basadas en los objetivos de la marca. El agente de IA de Seedtag activa esta inteligencia en campañas optimizadas de full-funnel en inventarios premium de CTV, video y web abierta. Fundada en 2014, Seedtag tiene sus sedes centrales en Nueva York
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Nov 19, 2025, 06:00 ET The COOL Company Ranked Number 463 Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™
The COOL Company's chief executive officer, Zack Dugow, credits their attribution for CTV, DCO and supply side platform with the company's 142% revenue growth. He said, "Being named to the Deloitte Technology Fast 500 for the 4th year is a
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Nov 18, 2025, 09:00 ET With Expanded Coverage, MediaRadar is Solving the Video Everywhere Challenge
Connected TV (CTV): Coverage includes FAST, Streaming Libraries, Live Streaming including exclusive sports, with vMVPD and OEM inventory coming soon. Linear TV: Unified with CTV and digital data for cross-platform visibility,
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Nov 18, 2025, 08:42 ET EMG Expands Maven Platform with Strategy Engine, a Streaming Advertising Media Planning Tool for Dealerships
tool generates a campaign blueprint that defines a Local Market Area (LMA), calculates budget needs, forecasts reach and frequency across Connected TV (CTV) and Digital Audio channels, and projects potential market share gains. Dealerships using the Strategy Engine's recommendations have seen an average
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Nov 17, 2025, 12:02 ET Pranav Pandit Joins Rain the Growth Agency in Newly-Created Role of EVP, Digital Marketing
the new agency role of Executive Vice President, Digital Marketing. He will lead digital teams including Digital Strategy, Digital Video/Connected TV (CTV), Paid Search, Paid Social and Influencer and Content.
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Nov 13, 2025, 13:00 ET Direct Digital Holdings Regains Compliance with Nasdaq Stockholders' Equity Requirement
solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services,
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Nov 12, 2025, 11:47 ET TVEyes Expands Global Media Intelligence to Canada
cultural perspectives." The new entity offers licensed and compliant access to Canada's leading media sources, including CBC, CTV, Global, ICI Radio-Canada Télé, and additional major outlets, alongside more than 2,000 podcast sources from trusted publishers such as Radio-Canada,
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Nov 12, 2025, 08:37 ET Colling Media Wins Nine 2025 AZIMA TIM Awards for Data-Driven Excellence and Creative Innovation
Campaign): Generated $6 million in revenue, 9,200 tire appointments, and 38.4 million impressions through an omnichannel strategy combining paid social, CTV, display, and digital audio to elevate the Continental Tire brand across online and in-store experiences. Midwest Technical
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Nov 11, 2025, 09:01 ET DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
driven by TV, including broadcast, cable, and CTV, with CTV growth taking center stage as the fastest growing media type at $2.5 billion. There are several reasons behind that media budget allocation and the shift in ad dollars to CTV. Nielsen's monthly report of The Gauge™, the
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Nov 11, 2025, 08:59 ET Parks Associates: 38% of US Internet Households Subscribe to a Sports-Specific Streaming Service
S.O.S. State of Streaming report highlighting key 2025 trends, including rising CTV ad spend, a leveling of FAST usage, a rebound in TVOD, ongoing declines in traditional pay TV, steady SVOD spending, overall stabilization in household
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Nov 10, 2025, 11:00 ET Latin GRAMMYs Week Gets Louder: My Code's Remezcla Studios and Fania Records Bring a Premium Two-Day Latin Music Experience to Vegas
My Code is a culture-driven media company that helps brands reach and earn the trust of growth audiences through CTV, digital, social, audio, and experiential. Through a combination of editorial partnerships, creator networks, and accountable media delivery, My Code
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Nov 10, 2025, 07:00 ET PayPal Brings No-Fee Buy Now Pay Later Offering to Canada
"We're all feeling the pinch a little right now and Canadians are planning ahead," said Pattie Lovett-Reid, financial commentator and former CTV Chief Financial Commentator. "They want to enjoy the holidays, but they're also being smart about how they manage their finances. Having flexible payment
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Nov 06, 2025, 16:06 ET Direct Digital Holdings Reports Third Quarter 2025 Financial Results
solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services,
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Nov 06, 2025, 16:05 ET Direct Digital Holdings Announces Expansion of its Equity Reserve Facility to $100 Million
solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services,
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Nov 06, 2025, 08:30 ET Swivel Ushers in the Agentic Era of Ad Operations with New Brand Identity and Expanded Platform Capabilities
million, saving more than 25,000 hours of manual work and establishing Swivel as a core part of its ad operations stack. A leading CTV OEM generated more than $4 million in incremental revenue within its first quarter on the platform, while another large media company saw a similar lift
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Nov 05, 2025, 11:00 ET Inc. Names JamLoop a 2025 Power Partner Award Winner
advertiser and agency partners," said Leif Welch, CEO of JamLoop. "At JamLoop, we believe every brand should be leveraging the power of CTV. We see ourselves as a CTV matchmaker—dedicated to optimizing both the viewer experience and the advertiser's outcome. From SMBs to global enterprises, our precision-targeted,
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Nov 04, 2025, 08:30 ET IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
supported CTV devices like Fire TV, we can be confident that we're getting inventory from real devices. As adoption of this new capability increases across the industry, we'll be able to independently verify that we're buying genuine CTV inventory, ultimately creating more transparency and trust in CTV advertising."
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Nov 04, 2025, 07:00 ET URBAN ONE, INC. REPORTS THIRD QUARTER 2025 RESULTS
reflect changes in how they operate their business. The Company transferred the connected television ("CTV") offering within our Digital segment to our Cable Television segment. This change aligns the CTV offering with the results of operations within our Cable Television segment. Prior period Cable Television
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Nov 03, 2025, 09:02 ET Brand Networks Expands Aimy with AI-Powered TV Advertising, Built on Comcast's Universal Ads API
Universal Ads API, Aimy enables advertisers to plan, launch, and measure premium connected TV (CTV) campaigns directly within the Aimy platform — making it possible for SMBs to access premium video available through Universal Ads at an unprecedented
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Oct 30, 2025, 23:40 ET 국내 최초 '친환경 해상풍력 전용선박' 수조시험 통해 기술력 입증
"국산 모델의 첫 단추" 지금까지 국내 해상풍력단지의 유지보수에는 대부분 영국•덴마크 등 해외 CTV 가 투입되어 왔다. 이로 인해 운항비용, 안전인증, 정비 대응 등에서 불편이 컸고, 국내 조선•기자재 산업이 해당 시장에 진입하기 어려운 구조였다. 이번 시험 성공으로 한국형 CTV 가 상용화될 경우,국내 해상풍력단지의 운영비 절감과 안정성 확보는 물론 조선•기자재 산업의 새로운 내수시장이 형성될 것으로 기대된다.
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Oct 30, 2025, 12:15 ET My Code Launches Remezcla Más, the First Streaming Platform Built for Latine Gen Z and Millennials
About My CodeMy Code is a culture-driven media company that helps brands reach and earn the trust of growth audiences through CTV, digital, social, audio, and experiential. Through a combination of editorial partnerships, creator networks, and accountable media delivery, My Code
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Oct 30, 2025, 09:00 ET Ryff Makes Virtual Product Placement Programmatic, Opening a New Buying Channel for Brands and a Scalable Revenue Stream for Content Owners
advertising market can now unify brand building and media buying strategies, so integrated brand moments can be planned, optimized, and measured alongside CTV and digital video. "Advertisers shouldn't have to choose between cinematic storytelling and programmatic efficiency," said Steve
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Oct 30, 2025, 08:30 ET Bridging the Outcome Gap: IAB Unveils New Guide Urging Industry-Wide Adoption of Standardized Conversion APIs (CAPI) for Connected TV
Establishing CTV as a Performance-Driven Channel Through CAPI While CTV is one of the fastest-growing advertising channels, it remains one of the hardest to measure. CAPI implementation in CTV has been inconsistent due to fragmentation,
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Oct 30, 2025, 08:30 ET ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace
largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute
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Oct 29, 2025, 10:30 ET P.F. Chang's Launches New Holiday Menu and 'Light the Fire™' Brand Platform
festive campaign featuring new seasonal flavors running on digital and CTV starting today through the end of the year. Showcasing dishes like Longlife Noodles & Prawns and celebratory cocktails, while inviting guests to
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