$1 Million Insurance Policy Secured for Butterfinger(R) With Lloyd's of London

GLENDALE, Calif., April 1 /PRNewswire/ -- For the first time in the history of a confections brand, Nestle USA has secured a $1 million insurance policy for Butterfinger® through Lloyd's of London, the world's leading specialist insurance market. Putting its money where your mouth is, Nestle purchased the policy to further illustrate the promise behind its tagline, "Nobody's Gonna Lay A Finger On My Butterfinger!"

(Photo: http://www.newscom.com/cgi-bin/prnh/20100401/LA80057)

"Nestle takes very seriously a consumer's desire to always lay a finger on a Butterfinger," said Nestle USA Confections & Snacks spokesperson Tricia Bowles. "We know how much you value your favorite candy bar, and now there's a million dollar policy to protect it."

The first-of-its-kind $1 million insurance policy ensures the ongoing production of Butterfinger, underwritten through the revered marketplace, which has protected other notable valuables and unusual items including famous body parts and assets of celebrities, such as legs and fingers, and now Butterfinger.

In addition to securing the $1 million Lloyd's policy, Nestle USA has created the Butterfinger Bar Insurance program to allow for a free replacement bar should someone lay a finger. For a limited time only, beginning April 1, 2010, Nestle USA will replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim.

After filing a claim, consumers can win other valuable prizes such as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of 4/1/10 through 4/14/10, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

To request a free replacement Butterfinger bar, consumers must file a claim online at Butterfinger.com/BarInsurance. Complete program rules and regulations also are available on the Butterfinger Bar Insurance site.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/ButterfingerMmm.

About Nestle USA

Named one of "The World's Most Admired Food Companies" in FORTUNE magazine for 13 consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with a commitment to Nutrition, Health & Wellness -- with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Lloyd's of London

Lloyd's is the world's leading specialist insurance market and occupies fifth place in terms of global reinsurance premium income, and is the second largest surplus lines insurer in the US.  In 2009, 74 syndicates are underwriting insurance at Lloyd's, covering all classes of business from more than 200 countries and territories worldwide. Lloyd's is regulated by the Financial Services Authority.

SOURCE Nestle USA