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Online Campaign by Maker of Quilted Northern Ultra Plush® Takes a Swipe at the Wipe

ATLANTA, April 23, 2014 /PRNewswire/ -- When it comes to toilet paper, the last message consumers expect to hear is "stop wiping"—almost as absurd as credit card issuers imploring shoppers to stop swiping, mobile companies commanding subscribers to stop texting or beer makers toasting patrons who stop drinking. But putting an end to wiping is what's behind a novel online...

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