Toys Stay up-to-date on the world of toys and games with the latest news from designers, manufacturers, producers, suppliers and retailers. Learn about new product launches and game releases, as well as contests and educational development. This section includes releases concerning toy safety and recalls, as well as new market research and technical advances in the industry. Read about charity events and new partnerships, as well as quarterly reports and other financial and legal information.

Latest

13:15 ET CPSC Posts Recall to its Web Site

The U.S. Consumer Product Safety Commission (CPSC) announced today that the following voluntary recall alert was posted in cooperation with the...


10:00 ET US Army Veteran Announces Kickstarter for an Innovative New Crayon Box

 Former US Army Captain and lawyer Shannon Challender is taking to Kickstarter to launch the world's most durable crayon box, the ReadyXO. The...


09:00 ET Razor Introduces a Radical New Way to Ride with Hovertrax™ 2.0

 Razor® is delivering the ultimate riding experience this fall with its redesigned safety-certified Hovertrax™ 2.0 and Hovertrax DLX...


08:00 ET Innovative Math Game Surpasses 1 M Downloads, Challenging K-6 Youth

The new school year is fast approaching, and for kids it is often a stressful period as they wind down from summer time fun to resume learning. But...


Aug 29, 2016, 13:22 ET Toys"R"Us, Inc. Names Melanie Teed-Murch President, Toys"R"Us, Canada

Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer, today announced the appointment of Melanie Teed-Murch as President,...


Aug 29, 2016, 12:00 ET Moose Toys Celebrates Five Seasons of Shopkins™ with First-Ever Shopkins Golden Ticket Hunt

 Moose Toys, the toy company behind the collectible craze Shopkins™, announces its first-ever Shopkins Golden Ticket Hunt, launching a...


Aug 29, 2016, 07:18 ET Swagway LLC puts focus on product quality, safety and launch of Swagway Cares program; Responds to litigation filed by Chic

 Launched in September, 2015, Indiana-based Swagway, LLC quickly established itself as the most recognized brand in the electronic scooter...


Aug 25, 2016, 06:00 ET American Girl® Debuts 1960s Melody Ellison To Its BeForever Lineup

On August 25, 2016, American Girl's newest historical character Melody Ellison—civil rights believer, chorus leader, and daughter of...


Aug 23, 2016, 14:02 ET ALEX Toys Recalls Infant Building Play Sets Due to Choking Hazard

 http://www.cpsc.gov/en/Recalls/2016/Alex-Toys-Recalls-Infant-Building-Play-Sets-Due-to-Choking-Hazard/ Recall Summary Name of Product:...


Aug 23, 2016, 10:17 ET Future of Play Introduces MagicMeeMees- Interactive Colorful Characters, Imaginative Playsets & Blind Bag Yummees Surprises For All!

Future of Play, Inc. is thrilled to debut MagicMeeMees™, fantastic and "magical" collectible figures, each with their own shining and...


Aug 23, 2016, 10:00 ET South Park™ Partners with Source3 to Launch 3D Printed Consumer Products

 Source3™, the world's first platform for end-to-end management of intellectual property in user-generated content (UGC), has officially...


Aug 23, 2016, 08:45 ET A Key Innovation in Word Games & Tabletop Party Games Is Hailed "The Natural Successor to Cards Against Humanity" by Games Review Sites

 Today, Credwell Limited announced the launch of Farce Card Game, which for the first time divides the English language into three elements...


Aug 22, 2016, 13:46 ET Barnabas Bear Returns to Family Christian Shelves

 Family Christian announced today the return of Barnabas Bear, the company's popular teddy bear that is designed to be given by customers to...


Aug 22, 2016, 12:05 ET It's No Contest: Ty Warner's New Political Teeny Tys™ Win Americans' Hearts by a Landslide

With the 2016 presidential campaign heating up, Ty Warner, Founder and Chairman of Ty Inc., has created 2 limited-edition Teeny Tys, giving...


Aug 17, 2016, 10:00 ET Green America Urges Disney to Address Worker Abuses in Chinese Factories Making "Frozen" Dolls, Other Toys

With holiday shopping less than three months away, Green America is calling on consumers nationwide to send a message to Disney CEO Robert Iger...


Aug 17, 2016, 05:30 ET It's Time To Duel As The 2016 Yu-Gi-Oh! Trading Card Game World Championship Will Be Settled In Orlando, Florida August 20-21!

 After a year of intense competitive Dueling around the globe, 22 of the best Duelists and 12 amazing Dragon Duelists (players born 2003 or...


Aug 16, 2016, 17:19 ET Toys"R"Us Provides Update On Refinancing Transactions

Toys"R"Us, Inc. (the "Company") today announced the closing of the previously announced private offers (the "Exchange Offers") by TRU Taj LLC (the...


Aug 16, 2016, 09:00 ET Marbles: The Brain Store Opens First Manhattan Store in Historic World Trade Center Mall

Today Marbles: The Brain Store, a rapidly growing 'brain game' retailer with locations throughout the U.S., opened its 39th store in the brand new,...


Aug 15, 2016, 11:23 ET Theatric Toys Launches Product Line in Toys R Us Nationwide

 Theatric Toys, creator of Props in a Box™ and the brand-new Props in a Bag™, will launch in 418 Toys R Us stores nationwide and...


Aug 15, 2016, 09:00 ET Alex Brands® Combines Jewelry Making and Storytelling with Lil Lockitz™

Today Alex Brands® announces the launch of Lil Lockitz™, a line of custom lockets that allow children to express their individual style,...


Aug 12, 2016, 09:00 ET Spin Master announces Tech Deck Partnership with Street League Skateboarding Foundation

Partnership will contribute to grass-roots efforts to better communities through skateboarding TORONTO, Aug. 12, 2016 /PRNewswire/ - Spin Master...


Aug 11, 2016, 17:21 ET Spin Master breaks out Escape Room The Game

 Spin Master Corp. (TSX:TOY), a leading children's entertainment company, and a key player in the Games and Puzzle category, has added a touch...


Aug 11, 2016, 08:40 ET Industrial Toys Launches Renegade

 Today on the App Store, Industrial Toys launched Renegade, a mind-melting shooter/RPG in the ambitious Midnight Star universe. Photo -...


Aug 10, 2016, 08:09 ET Toys"R"Us Announces The Expiration Of And Results For The Previously Announced Private Exchange Offers By TRU Taj LLC

 Toys"R"Us, Inc. (the "Company") today announced the expiration as of 11:59 p.m., New York City time, on August 9, 2016 (the "Expiration Date")...


Aug 05, 2016, 12:00 ET Hot Wheels Lead Designer Steve Vandervate Inducted Into the Diecast Hall of Fame

 Today Hot Wheels® announced the induction of lead designer, Steve Vandervate into the Diecast Hall of Fame at the ninth annual Diecast...