LOS ANGELES, Nov. 26, 2013 /PRNewswire/ -- 180Fusion CEO Scott Cohen co-hosted a Search Engine Marketing seminar with Google at the Google Los Angeles office to a sold-out crowd. Business executives discussed strategies focusing on current consumer behavior and how this translates to search, online shopping and ultimately mobile strategy.
Also discussed were managing digital marketing effectively and ways of optimizing, how to be profitable across all content sites and devices and optimizing Zero Moment of Truth to increase sales. 180Fusion and Google executives engaged with the audience answering questions relevant to their business model and target audience.
Google highlighted 180Fusion to attendees sharing with the audience the company's success in increasing clients account performance and satisfaction while decreasing advertiser churn while enhancing Google customer service and expanded advertising product mix for clients. "Google provides the reach and 180Fusion provides the technology, guidance, strategy and execution for a successful digital marketing campaign. We are thrilled to partner with Google to help companies grow online in a profitable way," says Scott Cohen, CEO of 180Fusion. Google Business Development Manager Heather Wilburn pointed out the unique benefits 180Fusion gains as a Google Partner such as insights into new product opportunities, Beta programs, and other benefits that help 180Fusion stay ahead of the curve for its clients.
180Fusion client Blake Johnson of IMCA Capital shared his experience working with the firm, who within one year decreased IMCA's cost per lead by 65% while increasing traffic and conversions. IMCA increased their spend with 180Fusion and Google over 10x to six figures per month and the company doubled its employee base to handle the sales demand.
For more information on 180Fusion, visit: http://www.180fusion.com/
180Fusion helps companies increase sales, build brand awareness, generate qualified leads and expand market share by taking full advantage of the Internet. It is the gold standard for Search Engine Marketing. Its suite of services include: National and Local SEO Services, PPC Management, Reputation Management, and Social Media Marketing to help thousands of small and medium sized companies succeed online. 180Fusion is a trusted business partner to its customers, offering expert insight, best-in-class services, and continuous innovation to address emerging challenges. For more information, visit www.180fusion.com.