2011 Excellence in Interactive Marketing Awards Winners Announced

$10,000 Awarded to Local Students Studying Interactive Marketing

DALLAS, April 20, 2011 /PRNewswire-USNewswire/ -- The Dallas Fort Worth Interactive Marketing Association (DFWIMA) announced the winners of its 11th annual Excellence in Interactive Marketing Awards (EIMA) Show last night at the Dallas Museum of Art. Click Here, Inc. won the evening's top honor – Best of Show – for its Go RVing campaign, and also took home the most awards. The EIMA Awards Show recognized Dallas and Fort Worth companies and individuals who demonstrated thoughtful leadership, superior execution, and innovation in the field of interactive marketing in 2010. The theme of this year's EIMA awards was the "Art of Online Marketing."

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This year at the awards show, DFWIMA also awarded $10,000 in student scholarship funds to students at local universities (Southern Methodist University, Texas Christian University, University of Texas at Arlington, University of Texas at Dallas and University of North Texas) with interactive departments or programs. The student recipients include: Alexandra Watson of SMU; Robyn Salter of TCU; Courtney Mikula of UTA; Megan Edwards of UTD; Brian Collins, Misti Day and Lacy Morrison of UNT. Most of the recipients were on hand to be recognized at the event. This will be an annual scholarship fund program for local students studying interactive marketing.

The 2011 EIMA Awards Winners:

Most Effective Online Brand Awareness Campaign:

• Roots (Agency: Farstar)

Most Effective Direct Response/Lead Generation:

• Go RVing (Agency: Click Here, Inc.)

Most Effective Non Profit/Public Service Campaign:

• 1 Million 4 Anna (Agency: Firehouse)

Most Effective Integrated Marketing Campaign:

• Chevrolet (Agency: Fleishman-Hillard)

Most Effective Mobile Campaign:

• Southern Comfort (Agency: Slingshot, LLC and Six Cubits)

Most Effective Use of Social Media:

• Chevrolet (Agency: Fleishman-Hillard)

Most Effective Use of Video:

• The Home Depot (Agency: Click Here, Inc.)

Most Effective Use of Games (Advergaming/platform based games for Web):

• LEGO (Agency: Blockdot)

Most Innovative Use of Search:

• Gap, Inc. (Agency: Range Online Media)

"We received a terrific response to this year's EIMA Awards Show having the largest entries to date. It's with the support and dedication of our members and sponsors that help DFWIMA to grow and produce these solid, interactive marketing events," said Sheri Ferguson, president of Dallas Fort Worth Interactive Marketing Association. "We want to congratulate all of our winners, participants, volunteers and our first class (2010-2011) of student scholarship recipients."

Established in 2000, the Excellence in Interactive Marketing Awards is the Dallas-Fort Worth Metroplex only award program dedicated exclusively to interactive marketing. Professionals from all walks of Dallas and Fort Worth's interactive community are invited to participate and put their best Web site, search, email, online video, social media and mobile campaigns forward to compete for the distinction of being recognized by industry experts and peers as Dallas and Fort Worth's best digital talent.

About DFWIMA

The DFW Interactive Marketing Association (DFWIMA) is a forum for interactive professionals in the Metroplex that allows ideas and information to be shared among the professional, business and educational communities in order to distinguish and develop interactive marketing industries and disciplines. Members and nonmembers can visit www.dfwima.org to register or learn more.

SOURCE Dallas Fort Worth Interactive Marketing Association