2011 Ford Brand Sales up 17 Percent for the Year in U.S.; Fuel-Efficient Cars, Utilities, Trucks Drive Sales Gains

DEARBORN, Mich., Jan. 4, 2012 /PRNewswire/ --

  • U.S. sales of the Ford brand totaled 2,062,915 vehicles in 2011, sealing its first three-point market share gain over three consecutive years since 1970
  • Ford brand small car sales were up 25 percent in 2011, with 244,291 vehicles sold, while utilities increased 31 percent with 579,626 sales. Ford sold 584,917 F-Series pickups in 2011, making it the best-selling truck for 35 consecutive years and the best-selling vehicle for 30 years
  • Ford posts best December retail sales month since 2005; total company sales in December were up 10 percent
  • Ford announces 2012 outlook for industry sales and economic growth

Ford brand 2011 U.S. sales increased 17 percent, totaling 2,062,915 vehicles, sealing the brand's first three-point market share gain over three consecutive years since 1970. Total Ford Motor Company (NYSE:   F) sales for the year increased to 2,148,806 vehicles, up 11 percent for the year.

"The year finished on a high note, with industry sales momentum strengthening as the year came to a close," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "We saw Ford sales strengthen as well, posting our best December retail sales month since 2005 and closing the year as America's best-selling brand."

Small car, utilities and truck sales drove Ford's marketplace performance in 2011. Small car sales were up 25 percent in 2011 with 244,291 cars sold.

Ford Fusion had a record year with 248,067 vehicles sold.

Ford brand utility sales totaled 579,626 vehicles in 2011, up 31 percent, making it the best-selling utility brand in America. Sales were paced by the Explorer, up 124 percent, with 135,704 sold, and record Escape sales of 254,293, up 33 percent for the year, including an all-time monthly sales record in December of 25,574 vehicles.

In December, Ford brand sales were 201,737, up 16 percent from a year earlier. Ford sold 68,278 F-Series pickups in December, representing its best December sales results since 2006. For the year, F-Series sales totaled 584,917 trucks, making it the only vehicle to break the 500,000 vehicle sales mark last year.

For 2012, Ford expects the global economy to expand in the 3 percent range, extending the global economic recovery to a third consecutive year. Global industry sales are projected to be in the range of 75 million to 85 million.

In the U.S., Ford expects the economy to expand 2 to 3 percent in 2012 and industry sales to be in the range of 13.5 million to 14.5 million.

Economies in Europe are tracking at different speeds. Ford expects industry sales in the European 19 markets to be in the range of 14.0 million to 15.0 million units in 2012.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

  

FORD MOTOR COMPANY DECEMBER 2011 U.S. SALES

 

 

 

 

 

 

 

 

 

 

December

%

 

Year-To-Date

%

 

 

2011

2010

Change

 

2011

2010

Change

 

SALES BY BRAND

 

 

 

 

 

 

 

 

  Ford

201,737

174,523

15.6

 

2,062,915

1,756,439

17.4

 

  Lincoln

8,403

8,060

4.3

 

85,643

85,828

-0.2

 

  Mercury

0

8,393

-100.0

 

248

93,195

-99.7

 

    Total Vehicles

210,140

190,976

10.0

 

2,148,806

1,935,462

11.0

 

 

 

 

 

 

 

 

 

 

SALES BY TYPE

 

 

 

 

 

 

 

 

  Cars

55,215

64,858

-14.9

 

722,501

696,918

3.7

 

  Utilities

62,252

53,589

16.2

 

616,063

515,240

19.6

 

  Trucks

92,673

72,529

27.8

 

810,242

723,304

12.0

 

    Total Vehicles

210,140

190,976

10.0

 

2,148,806

1,935,462

11.0

 

 

 

 

 

 

 

 

 

 

FORD BRAND

 

 

 

 

 

 

 

 

Fiesta

3,673

5,212

-29.5

 

68,574

23,273

194.7

 

Focus

14,281

12,742

12.1

 

175,717

172,421

1.9

 

Fusion

21,622

22,629

-4.5

 

248,067

219,219

13.2

 

Taurus

5,650

5,655

-0.1

 

63,526

68,859

-7.7

 

Mustang

5,057

5,452

-7.2

 

70,438

73,716

-4.4

 

Crown Victoria

793

3,302

-76.0

 

46,725

33,722

38.6

 

  Ford Cars

51,076

54,992

-7.1

 

673,047

591,210

13.8

 

 

 

 

 

 

 

 

 

 

Escape

25,574

18,691

36.8

 

254,293

191,026

33.1

 

Edge

12,077

11,292

7.0

 

121,702

118,637

2.6

 

Flex

2,253

2,279

-1.1

 

27,428

34,227

-19.9

 

Taurus X

0

0

NA

 

0

12

-100.0

 

Explorer

13,872

10,099

37.4

 

135,704

60,687

123.6

 

Expedition

4,212

4,641

-9.2

 

40,499

37,336

8.5

 

  Ford Utilities

57,988

47,002

23.4

 

579,626

441,925

31.2

 

 

 

 

 

 

 

 

 

 

F-Series

68,278

54,888

24.4

 

584,917

528,349

10.7

 

Ranger

6,718

4,271

57.3

 

70,832

55,364

27.9

 

Econoline/Club Wagon

13,074

9,774

33.8

 

116,874

108,258

8.0

 

Transit Connect

3,910

2,811

39.1

 

31,914

27,405

16.5

 

Low Cab Forward

0

0

NA

 

0

72

-100.0

 

Heavy Trucks

693

785

-11.7

 

5,705

3,856

48.0

 

  Ford Trucks

92,673

72,529

27.8

 

810,242

723,304

12.0

 

 

 

 

 

 

 

 

 

 

  Ford Brand

201,737

174,523

15.6

 

2,062,915

1,756,439

17.4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December

%

 

Year-To-Date

%

 

 

2011

2010

Change

 

2011

2010

Change

 

LINCOLN BRAND

 

 

 

 

 

 

 

 

MKZ

2,435

2,502

-2.7

 

27,529

22,535

22.2

 

MKS

1,376

1,193

15.3

 

12,217

14,417

-15.3

 

Town Car

328

600

-45.3

 

9,460

11,264

-16.0

 

MKX

2,681

2,261

18.6

 

23,395

21,932

6.7

 

MKT

574

638

-10.0

 

5,024

7,435

-32.4

 

Navigator

1,009

866

16.5

 

8,018

8,245

-2.8

 

 

 

 

 

 

 

 

 

 

  Lincoln Brand

8,403

8,060

4.3

 

85,643

85,828

-0.2

 

 

 

 

 

 

 

 

 

 

MERCURY BRAND

 

 

 

 

 

 

 

 

Milan

0

2,278

-100.0

 

0

28,912

-100.0

 

Grand Marquis

0

3,293

-100.0

 

248

28,543

-99.1

 

Sable

0

0

NA

 

0

37

-100.0

 

Mariner

0

2,302

-100.0

 

0

29,912

-100.0

 

Mountaineer

0

520

-100.0

 

0

5,791

-100.0

 

 

 

 

 

 

 

 

 

 

  Mercury Brand

0

8,393

-100.0

 

248

93,195

-99.7

 

 

 

 

 

 

 

 

 

 

SOURCE Ford Motor Company



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