AARP And TrueCar Seek To End The Need For Price Negotiation For America's Largest Demographic Of Car Buyers AARP Members and Registered Users of AARP.org Now Have Access to Guaranteed Savings
SANTA MONICA, Calif., March 26, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car buying platform, and AARP, the largest organization and interest group for people age 50 and over, have entered into an exclusive relationship. Through the new AARP Auto Buying Program powered by TrueCar, AARP members and registered AARP.org users now have access to upfront pricing information, special incentives, and guaranteed savings off manufacturers' suggested retail price (MSRP) when purchasing a car in most states. The AARP Auto Buying Program is being introduced to address the biggest point of frustration when buying a car – price negotiation. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business - starting with automotive – and the Program will now empower a generation who has historically known the car buying process to be painful and who fears that they will overpay. The AARP demographic currently represents 62% of all new cars being purchased in North America. Through the relationship, AARP members and registered users on AARP's website (AARP.org) will now have the ability to make car buying simple, fair and fun...and less expensive.
The Program will be featured throughout several AARP touch points, including online at www.aarp.org, via email campaigns, electronic and mailed newsletters, social media, AARP The Magazine and other channels. In addition to helping members and AARP.org users save money off MSRP when purchasing a new car, a portion of the revenue received from purchases made through the AARP Auto Buying Program will be donated to AARP Foundation's Drive To End Hunger Campaign. AARP is excited about the ability to create a better car buying experience and at the same time improve the lives of so many of the 50+ population with this unique program.
The Program was built to help AARP members and registered AARP.org users save money and enjoy a better car buying experience. Not only will AARP members and users now be able to leverage TrueCar's negotiation-free car buying platform through the Program, they will get additional incentives on both new and used cars.
"The AARP Auto Buying Program is yet another way we deliver value and membership based savings to our members and users - while also increasing awareness of the serious issue of senior hunger," said Lynn Mento, Senior Vice President of Membership at AARP. "Our users will have free access to information about what others paid and the advantage of interacting with a rigorously pre-screened network of dealers who are committed to a better auto buying experience. And by virtue of the Program's ties to charitable giving, both members and registered users will be able to impact the lives of so many hungry seniors."
TrueCar works with nearly 7,500 new car franchised and independent dealers operating in all 50 states and the District of Columbia. TrueCar's Certified Dealers are unique because they are willing to provide upfront pricing information and guaranteed savings off MSRP, where available, as a way of establishing trust with today's car buyers. The AARP Auto Buying Program is backed by a Customer Support Center able to assist with any questions along the way.
"We believe that truth and transparency is a better way of doing business, and our TrueCar Certified Dealers look forward to serving AARP members and providing them with upfront pricing information and guaranteed savings certificates so they never overpay," said Jim Nguyen, EVP of Corporate & Partner Development at TrueCar.
TrueCar users and its Certified Dealers have completed over 1 million automobile transactions since inception, and over the past year, the TrueCar experience has enabled TrueCar users to save, on average, over $3,000 off MSRP.
For more information about TrueCar, please visit www.TrueCar.com, follow @TrueCar on Twitter, or become a fan of TrueCar on Facebook. For more information about AARP, please visit www.AARP.org, follow @AARP on Twitter, and become a fan of AARP on Facebook.
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Espanol, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,500 TrueCar Certified Dealers is committed to providing negotiation-free savings off MSRP for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.