AARP Releases New Study on What Defines Happiness for Adults 35+
- Relationships, Simple Pleasures, Health and Control Rank High in Findings -
WASHINGTON, June 4, 2012 /PRNewswire-USNewswire/ -- Most Americans age 35+ are happy, but compared to historical General Social Survey (GSS) data, levels of happiness are on the decline and at their lowest levels (due in part to the economy), according to a new study released today by AARP. In an effort to find out what happiness means to adults and what it takes to thrive as they age, AARP surveyed more than 4,000 adults age 35+. The study, titled "Beyond Happiness: Thriving", provides a unique view of today's modern family with a robust understanding of happiness, how it changes over time and how age affects the drivers that enable people to thrive.
"We're always looking to get a more robust understanding of the contributors and barriers to happiness in people's lives," said Steve Cone, Executive Vice President of Integrated Value ＆Strategy, AARP. "Building on previous AARP research, which shows the importance of happiness and peace of mind to 50+ families, these new results affirm that we are on the right track—advocating to ensure basic health and financial security and making available everyday discounts that let people enjoy time with family and friends."
The results of this study support the finding of a U-shape curve of happiness by age. The early 50s is the lowest point from which happiness builds. Thus, if you missed happiness in your 30's, there is still another chance to achieve it in your 60's. The results also provide four key insights around the drivers of happiness.
The Current State of Happiness
Overall, the strong majority (68%) of respondents report being happy, although intensity of happiness is somewhat tempered as the largest percent report being somewhat happy (49%) versus very happy (19%). Almost half of respondents feel they are just as happy as others (49%) and the rest tend to believe that they are happier than others (31%) as opposed to less happy than others (13%). Part of this may be attributed to the perceptions of people being the masters of their own happiness destiny. There is noted concern for the happiness of the next generation. Less than half feel they will be as happy or more (45%). Most are either not sure (19%) or believe they will be less happy (35%).
Relationships are the Key Driver of Happiness
Regardless of age, good relationships with friends, family, and even pets, were found to be universally important. Activities rooted firmly in relationships contributed most to happiness. The most significant were:
- Kissing or Hugging Someone You Love
- Watching your children grandchildren or close relative succeed
- Being told you are a person who can be trusted or relied upon
- Spending time with your family or friends such as a meal or social gathering
- Experiencing a special moment with a child
Relationships with pets were especially important to women, singles and older individuals. However, relationships did have to be real: "connecting with friends or family on a social media site like Facebook" came in 37th out of 38 activities in contributing to happiness. Importantly, none of the top contributors require a lot of money to achieve; they are "simple pleasures" that can be had by all.
Health Perceptions, Rather than Reality, May Enable Happiness
Without health it is difficult to achieve happiness: people in "good or excellent" health are three times more likely to report being "very" happy. Health however, may be more a state of mind than objective reality: the percentage of those reporting good health is relatively stable over the 35-80 age range, varying only seven percentage points, even as reported chronic or serious medical conditions increase 400% in the same age range.
People Believe they can Control their Own Happiness
The majority of those surveyed feel they have control over their personal level of happiness. Interestingly, this sense of control increases with age. Moreover, people who feel in control are clearly happier—reporting that they are 2.5 times happier than those who believe happiness is out of their control. A sense of control is linked to higher income, higher education, good health and the lack of having experienced a major life event in the past year.
Money Does Not Guarantee Happiness
Money matters but how one spends it seems to matter more. Happiness increases with income and conversely, lack of financial resources was tied to unhappiness. While less than a third of participants said money contributed to happiness, when asked how they would spend $100 on something to increase happiness, most respondents said they would spend it on their family or going out to dinner. Money is only a resource, that when applied to meaningful areas of one's life, can provide experiences that can increase happiness.
To access the complete study, visit www.aarp.org/happinessreport.
Methodology: Heart+Mind Strategies, an independent research and strategy firm, was commissioned by AARP to conduct a large scale mixed mode (Phone and Online) quantitative survey that included 4,397 participants among US residents ages 35 and older. Data were combined and then weighted to Census targets for Age/Gender, Region and Ethnicity. A post-weight was applied based on mode to give Online and Telephone equal weighting.
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with nearly 35 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
About Heart+Mind Strategies
Heart+Mind Strategies is the distillation of the best learning and experience from successful brand and communications campaigns over the last four decades. Heart+Mind Strategies represents a network of the best operational resources and capabilities in the world and specializes in brand, reputation and communications consulting for corporations, brands, associations, non-profits organizations, social issue advocates, and individuals. For more information, please visit www.heartandmindstrategies.com.