Acceller shares U.S. Hispanic Google marketing campaign at WebCongress Miami 2012
Benjamin Vides, VP of Product Management at Acceller, Inc., will speak at WebCongress Miami 2012 about the company's successful work with Google to market toward U.S. Hispanics
MIAMI, Nov. 20, 2012 /PRNewswire/ -- Acceller, Inc., will send Benjamin Vides , Vice President of Product Management, to WebCongress Miami 2012 on Nov. 30, to share how the company worked closely with Google to launch an industry-leading marketing campaign focused on U.S. Hispanics. WebCongress Miami brings some of the best Internet professionals together to share their success in capturing users and converting them to customers.
Beginning in 2011, Acceller began using some innovative and practical techniques for marketing online, specifically to the U.S. Hispanic consumer market. By implementing Google Mobile and Ad Network solutions, among other tactics, Acceller launched a campaign that drove high volume and high quality traffic back to their site.
Acceller is a marketing and technology partner that connects millions of U.S. consumers with over 30 of the industry's leading brands to find the best home digital services. Vides plans to discuss the insights Acceller gained from collaborating with Google to understand the behavior of the U.S. Hispanic consumer.
"We're excited to share our practices with WebCongress Miami attendees," said Vides. "Hopefully, we'll help them get their products out to the U.S. Hispanic market, which is growing faster than any other group in the country." He will share the company's key findings in a case study published jointly with Google in early 2012.
Acceller took several steps to get their services in front of U.S. Hispanic audiences. They optimized their mobile campaigns through analytics, segmented the Hispanic audience online to drive targeted conversion results, and connected online and offline sales through advanced attribution tracking and call metrics.
Held at the University of Miami, WebCongress Miami 2012 is a new digital marketing event that is being showcased in the U.S. for the first time, after seeing great success in Europe over the past five years. The two-day conference helps companies network and learn from some of the top online experts.
Acceller is a technology and marketing partner focused on enabling consumers to live the connected life. We join forces with the nation's leading digital service providers to enrich their marketing and distribution channels. Using our technology and marketing insight, channel partners are able to enhance their value to consumers and drive incremental revenue. Our agile business model and deep relationships within the digital service industry, enables the education and empowerment of consumers through our comparison shopping and content site, Digital Landing (www.digitallanding.com)
Founded by Ouali Benmeziane in 2008, WebCongress is the most popular professional online marketing event in Spain & Europe and now expanding to the U.S. and Latam. With Conferences, Workshops & Networking, WebCongress is a place to learn and make business. Held in the most important European cities, Google, Yahoo, BlackBerry, Microsoft, W3C, SEOmoz, Bwin, Walt Disney , Youtube, Facebook, Twitter, Hootsuite, Oracle, Mozilla, Sedo, Sony and Intel, are some of the companies that participate in the event each year. WebCongress is the new digital marketing event for business and professionals wiling to learn the latest digital trends.
More info: http://webcongress.com/
SOURCE Acceller, Inc.
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