Activision and Marvel Reveal Pre-Order Exclusives for The Amazing Spider-Man™ Video Game Fans Can Take on the Rhino Challenge and For the First Time Ever - Play Stan Lee as Himself!

SANTA MONICA, Calif., May 9, 2012 /PRNewswire/ -- True Believers, get ready for spectacular news – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) and Spider-Man Merchandising L.P., a subsidiary of Marvel today announced some amazing pre-order exclusives for fans that reserve an early copy of The Amazing Spider-Man™ video game in North America.  Planned to launch June 26th, the game brings Spidey back to the thrill of free-roaming through Manhattan in an original epilogue story to Sony Picture Entertainment's upcoming feature film.  The pre-order exclusives for The Amazing Spider-Man video game are available today and include the Rhino Challenge from GameStop and a special mission featuring a fully playable Stan Lee from Amazon.com.

Pre-order Now from GameStop – The Rhino Challenge

Take control of the massive, genetically engineered villain RHINO and rampage around Manhattan in an exclusive gameplay challenge of pure destruction!  As Rhino, players will be able to unleash his formidable powers to destroy anything and everything that gets in his way in a timed event full of speed, combo streaks, and of course, a ton of things to break!  Unlockable for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 system ONLY. While supplies last. Limited time only.

Pre-order Now from Amazon.com – Play as Stan Lee for the First Time Ever

All the rumors can officially be put to rest – for the first time ever, fans will be able to play…STAN…LEE as himself in The Amazing Spider-Man.  Players will take on the role of Stan "The Man" Lee in his own special mission across Manhattan, borrowing abilities from his old pal Spider-Man as they help Stan collect pages of his latest script in a spectacular race around Manhattan.  Stan's mission is punctuated with his witty banter that fans have come to know and love, and a special surprise waits for them at the end of the mission – after all, it is Spider-Man's 50th anniversary this year! Unlockable for the Xbox 360 video game and entertainment system from Microsoft and PlayStation®3 system ONLY. While supplies last. Limited time only.

Go beyond the feature film and find out what happens next in The Amazing Spider-Man video game, which brings Spider-Man's free-roaming, web-slinging action back to New York City.  Players take on the role of a young Peter Parker discovering his new Spider-Man powers and added Super Hero responsibilities, using the game's innovative Web Rush mechanic to swing freely around Manhattan, combat a variety of criminal activities and take on classic Marvel Super Villains.  Set against an original story crafted by Hollywood writer Seamus Kevin Fahey (episodes of Spartacus: Gods of the Arena and the re-imagined Battlestar Galactica) that takes place entirely after the events of the upcoming feature film, The Amazing Spider-Man video game delivers a brand-new, immersive and cinematic adventure allowing players to truly harness the power of your friendly neighborhood Spider-Man.

For more information on The Amazing Spider-Man video game, please check out http://www.TheAmazingSpiderManGame.com and http://www.Facebook.com/TheAmazingSpiderManGame.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information, visit www.marvel.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of THE AMAZING SPIDER-MAN, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

MARVEL, Spider-Man, and all related characters: TM & © 2012 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. Game © 2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.

Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.



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