Adam Levine and Nicki Minaj to Develop Exclusive Apparel and Accessories Collections with Kmart & SHOP YOUR WAY Launch of two new celebrity brands will occur at Kmart and ShopYourWay.com and will be enhanced with unique social experiences online, via mobile, and in-store
HOFFMAN ESTATES, Ill., Jan. 8, 2013 /PRNewswire/ -- Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.
Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.
The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.
"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma, executive vice president and president of Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."
"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.
"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine.
SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.
About Adam Levine
As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter for the band and a guitar player, Adam's talents give Maroon 5 their signature sound. His heartfelt ballads and anthems have become part of the fabric of popular music. Maroon 5's new album Overexposed was released in 2012 and an instant smash hit. The group were recently nominated for two GRAMMY Awards in the categories of Best Pop Performance and Best Pop Album. These recognitions mark the 11th GRAMMY nomination for the 3-time GRAMMY award-winning band. Maroon 5 will kick off a U.S. tour in February. In addition to his work with Maroon 5, Adam is a coach on the NBC hit television series "The Voice." For more information please visit www.maroon5.com.
About Nicki Minaj
Nicki Minaj is a Trinidadian-born American rapper, singer, songwriter and voice actress. Minaj recently re-released her second studio album, "Pink Friday: Roman Reloaded The Re-Up." In April 2012, she released her second studio album, "Pink Friday: Roman Reloaded," which topped charts internationally, and spawned the Top 10 singles "Starships" and "Pound the Alarm." Since then, the album has sold one million copies worldwide, and has become one of the best-selling albums of 2012, according to Nielsen SoundScan. Her debut studio album, "Pink Friday," also achieved record-breaking numbers in 2010, by becoming certified Platinum only a month after its release. Minaj's rapping technique has been hailed by critics for its use of alter-egos, accents (notably, British) and rapid-fire pace. Equally well-known for her unique sense of style, her use of colorful wigs and outlandish costumes ranks her as one of the world's leading fashion icons. She will next appear as a judge alongside Randy Jackson, Mariah Carey and Keith Urban on the upcoming season of the very popular TV show American Idol. Minaj is currently in the midst of her Pink Friday: RELOADED Tour.
About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers.
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