ADBOWL(R) Launches Free iPhone App, Invites Super Bowl Viewers to Rate the Year's Most Anticipated Ads
Original website for tracking opinions of Super Bowl ads marks tenth anniversary with creation of free iPhone application
ALBUQUERQUE, N.M., Feb. 1 /PRNewswire/ -- The biggest night in football is also the biggest night in advertising. While two teams battle it out on the field, major brands will be battling for the coveted top position in the annual ADBOWL. McKee Wallwork Cleveland, an award-winning, integrated marketing agency, has launched the popular ADBOWL website – www.ADBOWL.com – for the tenth year and is commemorating the decade-long game-day tradition with the introduction of ADBOWL for the iPhone. This will be the first year that ADBOWL voters can rate the year's most anticipated ads on either the ADBOWL.com website or through the ADBOWL iPhone App.
"Voting on ADBOWL.com has been a favorite Super Bowl Sunday activity for nine years. With the incredible popularity of the iPhone, it made perfect sense to create an App that enables portability and convenience that a website may lack," said Steve McKee, president of McKee Wallwork Cleveland.
ADBOWL, first launched in 2001, is the original online, real-time website that tracks what consumers think of the multi-million dollar Super Bowl ads. Viewers vote online or, for the first time this year, on their iPhone, letting advertisers know if they produced a "touchdown" or a "fumble," with the results announced just after midnight, the night of the game.
"This year will be an interesting one for Super Bowl ads. With some of the big guns, like Pepsi, bowing out, it could be a great opportunity for smaller players, like Electronic Arts video games and vacation rental company, HomeAway, to gain the affections of consumers. Viewers will respond best to spots that are light and fun on Super Bowl Sunday – it's the only time when people actually tune in for the ads," said McKee.
On Super Bowl Sunday (February 7, 2010), viewers can visit www.ADBOWL.com or use their free ADBOWL App and rate commercials on a scale between one and five. A complete listing of the results, including a breakdown of winners as selected by gender and age group, will be posted on the site and accessible on the App between midnight and 1 a.m. Eastern Standard Time on February 8th. Registration is now open on the ADBOWL website. The free ADBOWL App is available through iTunes.
ADBOWL provides a venue for consumers to express which ads they love and which they don't on one of advertising's biggest nights of the year. The following is a list of voters' favorite ads from the past five years:
2009 – Bridgestone's "Taters"
2008 – Budweiser's "Clydesdale Team"
2007 – Bud Light's "Rock, Paper, Scissors"
2006 – Bud Light's "Hidden Fridge"
2005 – Anheuser-Busch's "Applause"
Last year was the first time since FedEx's 2003 "Castaway" spot that a non-beer ad topped the leader board. Will the king of beer make a triumphant return to the throne in 2010? You be the judge at www.ADBOWL.com or with the ADBOWL App.
About McKee Wallwork Cleveland
McKee Wallwork Cleveland offers planning, creative, interactive and media services to a broad range of growing organizations, including Mr. Rooter Plumbing, The Natural Stone Council, Presbyterian Healthcare Services and Taos Ski Valley. Founded in 1997, the agency earned a spot on the 2002 Inc. 500 list of the fastest-growing private companies in the nation and is a two-time EFFIE Award winner. www.McKeeWallworkCleveland.com
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SOURCE McKee Wallwork Cleveland
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