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2014

adidas NEO Label Fall 2013 Collection Hits Stores In July With Apparel, Footwear And Accessories

Global phenomenon POP/R&B superstar Justin Bieber will be the face of the NEO Fall/Winter 2013 campaign for the second season

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HERZOGENAURACH, Germany, June 11, 2013 /PRNewswire/ -- Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will offer an expanded denim selection along with their always-fresh accessories, footwear, apparel and outerwear.

(Logo:  http://photos.prnewswire.com/prnh/20130611/SF29294LOGO)  

Global phenomenon POP/R&B superstar Justin Bieber will be the face of the NEO guy´s collection for the second season. As one of NEO's Global Style Icons, Bieber starred in the Spring/Summer 2013 campaign and interactive lookbook featured on adidas.com.

"Fans of NEO will be drawn to the diversity and playfulness of this collection, which is filled with great denim offerings, fresh apparel, footwear and accessories," said Dirk Schonberger, Creative Director adidas NEO Label.

NEO denim will be central to the collection, with new items released throughout fall and winter. From colored to printed, skinny to drop crotch jeans and a variety of textures, NEO will be teens' denim destination for back-to-school and beyond.

With styles inspired by sportswear, the street and the hottest new fashion trends there is also NEO footwear for everyone this season. Iconic silhouettes will feature fun, fresh details like unexpected color blocking and pops of neon. Girls will be able to customize their shoes with fun twists like removable or hidden details and reversible straps. The trendy wedge sneaker will also continue to be a hit for Fall 2013.

Teens can complete the outfit with NEO's cutting edge Fall 2013 styles, which pull influence from images of music, outer space and urban landscapes. Guys' graphic tees feature images of blasting stereos and oversized headphones, while girls' looks take on literal interpretations of natural-chic with animal motifs and prints.

Back-to-school shoppers will find plenty of wildly stylish animal prints from NEO. Re-imagined and reinterpreted by NEO, leopard and zebra prints pop up throughout the collection unexpectedly: in a heart shape, on the lining, or more overtly as an allover print. They are juxtaposed with clashing neons or in crisp black and white color combinations.

Playing with color blocking and textures from matte to shiny, the NEO Fall 2013 pieces are designed to be layered. In September, key pieces will include a sleek silver bomber jacket and galaxy-print tights for girls. Guys can wear a graphic tee featuring an iconic city skyline or a standout color blocked yellow and collegiate navy jacket with mesh detail.

As temperatures cool down in October and November, NEO shelves will be stocked with stylish warm outerwear with Sherpa lining. The print of the moment, hounds tooth, is taken in a totally new direction, graphically interpreted and intertwined with Nordic and mountain prints on puffer coats, denim shirts and hoodies. Mix and match these pieces with utilitarian-inspired nylon vests, updated flannel shirts, trendy camouflage prints and a complete selection of winter boots to protect your feet.

Heading into the holidays, NEO incorporates rocker-glam sparkle and studs into girl's styles and ruggedly chic mountain prints into guy's fully lined cardigans and laid-back cool button downs.

To stay up to date on all things NEO, including the brand's fresh new looks, visit www.adidas.com/neo.

adidas NEO Label is available online through adidas.com online shop, in NEO stores and wholesale accounts around the world.

For more information please contact:
Global Senior Brand Marketing Manager, adidas NEO Label
Kimberly Wallengren
Kimberly.wallengren@adidas.com
Tel.: +49 9132 84 6734

Arieff Communications
Adrienne Arieff
aa@arieff.com
Tel.: 415 538 9363

***The adidas NEO Label is part of the adidas Sport Style sub brand based out of Corporate Headquarters in Herzogenaurach, Germany. NEO brings the heritage of sport and translates that to fashion at an accessible price point for teen consumers. Our core target consumer is 14 – 19 years global teen. A teen who is finding their edge in the everyday and putting their mark on it.***

SOURCE adidas NEO Label



RELATED LINKS
www.adidas.com/neo

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