AdRoll Announces Support for Programmatic Buying through iAd Workbench
AdRoll integrates with iAd Workbench 2.0 to drive mobile commerce revenues via highly targeted, cross-device advertising campaigns, frictionless checkouts and payments
SAN FRANCISCO, Nov. 21, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, today announced integration with Apple's new iAd Workbench API. This announcement introduces the ability to buy programmatically through iAd Workbench, and enables AdRoll customers to serve relevant, personalized ad campaigns across iOS devices within premium in-app inventory. AdRoll brings its powerful machine-learning technology to iAd and supports Apple's expansion into programmatic advertising channels.
AdRoll is one of the first companies to integrate with Apple's new iAd Workbench API. AdRoll customers will be able to run high-performance campaigns using Apple's proprietary, privacy minded customer data sets gleaned from iTunes. Via this integration, advertisers will be able to create and update campaigns, retrieve analytics and manage bids across iAd directly through AdRoll's platform. This will also enhance AdRoll's existing cross-device retargeting, mobile web retargeting, and mobile app user acquisition and re-engagement capabilities, extending AdRoll's holistic approach to mobile advertising.
"AdRoll has a long history of being first to market with new inventory sources and innovative functionality. We're excited to bring the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source," said AdRoll President and CMO Adam Berke. "AdRoll is committed to bringing developers and advertisers of all sizes cross-device solutions for a world gone mobile."
About AdRoll
AdRoll is the world's most widely used retargeting platform, with over 15,000 active advertisers worldwide. The AdRoll platform helps businesses in every industry use their customer data to execute high performance campaigns across platforms and devices. AdRoll provides unmatched transparency and reach across the largest ad inventory sources, including Google, Facebook, Twitter, mobile and the web. The company has offices in Dublin, London and Australia and is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel.
For more information, please visit http://www.adroll.com.
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SOURCE AdRoll
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