Aeropostale Launches Store For Facebook Fans

NEW YORK, Aug. 1, 2011 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community. In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.

"Aeropostale has 5 million Facebook fans that are engaged and connected to our brand," says Scott Birnbaum, Senior Vice President of Marketing and E-Commerce. "The next logical step is to give them the opportunity to shop while in this environment."

Developed by Aeropostale in partnership with leading mobile technology company Usablenet, consumers can use the Aeropostale Facebook store to search through a 'shop' tab, 'like' and 'share' with their friends, review products and complete transactions all while staying on Facebook.

"For brands to succeed in this new and rapidly evolving multichannel shopping environment, they must engage customers wherever they are," said Usablenet CEO Nick Taylor. "With the launch of its fully integrated Facebook store, as well as native applications for the top mobile operating systems, Aeropostale is demonstrating its strong commitment to delivering the best digital shopping experience for all consumers." 

Continuing to strengthen its relationship with its consumers, Aeropostale has launched an Android mobile application and will introduce one for iPhone users in the coming weeks. The company has also recently unveiled an HTML5 upgrade to its optimized mobile site through the Usablenet Mobile 2.0 platform that delivers a rich, app-like experience in the mobile browser environment.

For more information, visit www.aeropostale.com.

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 7 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com. The Company currently operates 916 Aeropostale stores in 49 states and Puerto Rico, 63 Aeropostale stores in Canada and 64 P.S. from Aeropostale stores in 17 states.

About Usablenet

Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 20% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms – with minimal impact to the client's IT resources. Usablenet customers include Amtrak, Delta, Estee Lauder, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

Company Contact:
Kenneth Ohashi/Vice President, Investor &
Media Relations (646) 452-1876 or
[email protected]

Media Contact:
Quinn Solomon/Director, Public Relations
(646) 452-1820

SOURCE Aeropostale, Inc.