Alcon Entertainment Chooses Corona SDK for Warner Bros. Dolphin Tale Mobile App

HOLLYWOOD, Calif., Sept. 12, 2011 /PRNewswire/ -- After working nearly 20 years in Hollywood, Alcon Entertainment screenwriter Noam Dromi now has his first full-length screenplay Dolphin Tale ready to debut in theaters worldwide from Warner Bros. Pictures. But rather than sit back and revel in his star-studded accomplishment, Dromi wanted to bring the film to the mobile platform, allowing moviegoers to experience another aspect of the Dolphin Tale story.

Dromi and Dolphin Tale producer Richard Ingber approached Trailer Park, Hollywood's leading entertainment marketing agency, for their expertise in creative content and mobile app design. Trailer Park pondered Alcon's concept for the Dolphin Tale app – a feeding game called "Dolphin Tale: Fling a Fish" – and knew they could deliver a high-quality app for iOS and Android on a tight schedule using Ansca Mobile's Corona SDK tool.

"Corona allowed us to write the Fling a Fish game once and deploy it across the iPhone, iPad, and Android platforms from the same set of code," explained Evan Geerlings, Trailer Park's VP of Mobile. "That was the only way we were able to build the app and launch it on time and on budget."

"Simply put: this app would have never come out without Corona SDK," echoed Dromi.

Ansca Mobile co-founder Carlos Icaza says Trailer Park's scenario is the type that Corona thrives in.

"We know that big agencies today have a relentless workload and must crank out top-notch apps at an ever-increasing pace," said Icaza. "And with Corona, they can do just that without sacrificing an ounce of performance or quality in their apps."

Dolphin Tale: Fling a Fish is available now for download in the Apple App Store and Android Market. The Dolphin Tale film – directed by Charles Martin Smith and starring Morgan Freeman, Ashley Judd, and Harry Connick Jr. – is set for release on September 23.

About Ansca Mobile

Ansca, Inc. (http://www.anscamobile.com) is a venture-backed Palo Alto, CA-based mobile development company founded by two former Adobe mobile engineers who previously led the Adobe Flash Lite engineering team.  Their Corona SDK mobile toolkit empowers developers of all backgrounds to create games and applications for Apple's iOS and Google's Android mobile platforms. So far in 2011, apps created with Corona SDK have been downloaded over 20 million times across iOS, Android, and the NOOK Color.

About Trailer Park

Based in Hollywood, CA., Trailer Park (http://www.trailerpark.com) is the industry's leading entertainment marketing agency. Their clients work across the full media spectrum, including major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, digital publishing, Interactive TV, and original content. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of A/V, print, mobile and digital marketing campaigns for every segment of the entertainment industry.

Among Trailer Park's entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount and Warner Home Video. On the growing Brand side, they have added Bolthouse Farms, Toshiba Consumer Electronics and Computers, AMD, ING Direct, Newegg.com and El Pollo Loco.

About Alcon Entertainment

Alcon Entertainment (http://www.alconent.com) was started by co-founders/co-CEOs Andrew Kosove and Broderick Johnson in 1997 with financial backing from Frederick W. Smith, the founder, chairman and CEO of FedEx. Alcon – named after a mythological archer and ally of Hercules – has financed or co-financed/produced over 19 films, including My Dog Skip, the Academy Award-nominated Best Picture The Blind Side, The Book of Eli, The Sisterhood of the Traveling Pants, and P.S.: I Love You, among many others.

The company's next release is Dolphin Tale, a 3D family film starring Morgan Freeman, Harry Connick Jr., Ashley Judd and Kris Kristofferson, on September 23, 2011. Joyful Noise a music-driven comedy starring Queen Latifah and Dolly Parton, is currently in post-production. Both films will be released via Alcon's output deal with Warner Bros.

SOURCE Ansca, Inc.



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