All Sport(R) Teams with the Toronto Blue Jays

AUSTIN, Texas, April 5 /PRNewswire/ -- All Sport has signed an agreement with the Major League Baseball (MLB) Toronto Blue Jays. As part of the sponsorship program, All Sport Body Quencher is the official sports drink of the team, the first MLB deal for the All Sport brand since the 2001 partnership with the Cleveland Indians.

"We are very pleased to develop a new relationship with a talented team like the Blue Jays," said Jimmy Piloto, vice president of sales for All Sport. "This partnership is the perfect activity to help us establish a relationship with baseball fans since the sport has proven itself to be an excellent platform to promote the All Sport brand." From a strategic perspective, the partnership makes sense as All Sport, Inc. expands distribution to Canada.

The Blue Jays will use All Sport Body Quencher to achieve the optimal blend of hydration and carbohydrates necessary for MLB. "The Toronto Blue Jays are thrilled about the partnership with All Sport," responded Gary Murphy, vice president sales for Rogers Sports and Entertainment.

The agreement includes product supply for both the home and visiting clubhouses, prominent branded cooler placement in both dugouts and logo presence along the concourse and around Rogers Centre.

About All Sport

All Sport sports drink was developed using today's sport physiology research and provides an optimal balance of fluids to help rehydrate during physical exertion. All Sport delivers real value by combining desired taste with replenishing carbohydrates, 100 percent of the recommended daily allowance of vitamin C and 60 milligrams of potassium to help prevent muscle cramping while satisfying both thirst and body. All Sport is available in 12-ounce, 20-ounce and 32-ounce bottles, and is currently sold at retail stores throughout the United States. All Sport, Inc., a subsidiary of Big Red, Inc., is based in Austin, Texas and distributed by the Dr Pepper Snapple Group. Visit us at http://www.drinkallsport.com.

    
    
    CONTACT:
    Annette Dalla
    (512) 501-3869
    [email protected]

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SOURCE All Sport, Inc.