Allen Edmonds Selects Ugam's Brand Intelligence Solution

Ugam's MAP Monitoring and Policy Enforcement Helps Prestigious Men's Footwear and Apparel Company Protect Its Brand Image

Feb 02, 2016, 09:00 ET from Ugam

NEW YORK, Feb. 2, 2016 /PRNewswire/ -- Ugam, a global leader in managed analytics, today announced that prestigious men's footwear and apparel manufacturer, Allen Edmonds, is using Ugam's Brand Intelligence solution to monitor channel pricing, enforce MAP (minimum advertised price) policy and manage channel relationships.

For almost 100 years, Allen Edmonds has been handcrafting renowned men's shoes on the shores of Lake Michigan in Port Washington, Wisconsin. The company has carefully crafted its prestigious brand image, in part by providing the finest footwear to leaders in business, entertainment, politics and local communities across the world. Maintaining the brand's value proposition is critical to the company's business model.

"Ugam helped us create an efficient, streamlined channel approach and their experience in MAP monitoring and enforcement helps us take quick action, when necessary, to preserve a consistent brand value," said Meg Hopkins, Vice President – Head of Wholesale at Allen Edmonds.

Ugam's Brand Intelligence solution combines the company's proprietary big data technology platform and analytics expertise to uncover channel insights and recommend pricing policy enforcement actions. These meaningful insights help Allen Edmonds prevent revenue loss and promote fair competition among its retail partners. As part of the solution, Ugam captures product data for styles of shoes across online retail outlets and key marketplaces and also employs the use of mystery shopping to help Allen Edmonds identify sources of unauthorized activity.

"In the age of information transparency, manufacturers now have an opportunity to leverage technology to monitor their channel performance and protect their brand image," said Mihir Kittur, Chief Innovation Officer and Co-Founder at Ugam. "Our Brand Intelligence solution helps channel managers and pricing analysts cope with the increasingly vast quantity of data they need to monitor from retail ecommerce sites, marketplaces and comparison shopping engines and helps them take timely and effective action."

About Allen Edmonds Corporation
Founded in 1922, Allen Edmonds Corporation is a privately-held, U.S.-based retailer of premium men's footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds' famous Goodyear welted shoes are handcrafted in Port Washington, Wis. using a 212-step production process. Consistent with the company's heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. By partnering with like-minded U.S. manufacturers, the company's offering includes men's clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 59 company-owned Allen Edmonds stores across the United States, and online at AllenEdmonds.com.

About Ugam
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company's unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, many of the world's largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

Contact:

Vandita Thomas
Marketing & Communications Lead
vandita.thomas@ugamsolutions.com

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