Allure Celebrates the Fifteenth Annual Best of Beauty Awards
85 million products are sold via beauty's most coveted award
NEW YORK, Sept. 16, 2011 /PRNewswire/ -- Allure hosted this year's Best of Beauty event at Jazz at Lincoln Center, where more than 400 guests celebrated the fifteenth unveiling of the magazine's coveted beauty awards. The evening highlighted winners in categories ranging from makeup and skin care to fragrance and beauty tools, recognizing almost 200 products in total.
Allure vice president and publisher Agnes Chapski spoke to the high-level industry crowd about the significance of the Allure Best of Beauty Seal. Recognized by 65 percent of women across the country, the Best of Beauty seal is responsible for the sale of more than 85 million products every year. Linda Wells, editor in chief of Allure, then addressed the audience, congratulating everyone on being the "best of the best in beauty." Wells also reminisced about the first ever Allure Best of Beauty Awards, noting how she and her team of beauty editors hand-delivered flowers to each winner.
Today, after 15 years, the award is almost as formidable a brand as Allure itself. Recognized by 65 percent of women across the country, it has become a trusted symbol of efficacy and quality. Allure's editorial team evaluates hundreds of items each year, representing thousands of hours of testing, to determine the small percentage of products that are worthy of bearing the Allure Best of Beauty symbol.
Allure Best of Beauty iShopper App
Search. Shop. Save. Share. Allure puts its top beauty picks in the palm of your hands with the Allure Best of Beauty iShopper App. Browse hundreds of products, shop, and share your beauty favorites with friends. The Allure Best of Beauty iShopper App is available to download now on iTunes.
Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates skin care, hair, makeup, fragrance, and fashion with objectivity and candor, and places appearance in a larger cultural context.
SOURCE Allure Magazine
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