Allure Global Installs its Digital Menu Boards at the Georgia Dome

ATLANTA, July 19 /PRNewswire/ -- Allure Global Solutions, Inc. (Allure Global) announces an installation completion of its dynamic digital menu boards into all concession and food service outlets at the Georgia Dome. This initiative includes 55 concession and food service outlets utilizing 216, 42-inch LCD displays.

Allure Global was awarded this contract last May when the firm won the bid after the Georgia World Congress Center Authority had issued a formal Request for Proposal. Last year, Allure Global completed a successful pilot program at the Georgia Dome. For the pilot, Allure Global and the Georgia Dome's concession partner, Levy Restaurants, selected three concession sites including an underperforming, normal and high traffic/high volume site. A set of goals and objectives were established and Allure Global's digital menu boards were installed. Sales were compared and analyzed on an event by event basis as well as to last year's same site sales. The pilot showed double digit sale increases for products that Allure Global digitally animated and promoted. This is a consistent testimonial for the value of dynamic digital menu boards versus static menu boards.

The Allure Global Digital Menu Board solution will enable the Georgia Dome and Levy Restaurants the ability to effectively and efficiently ensure individual concession site level menu compliance. This will offer the flexibility to support diverse menu versions, dynamic price changes, full motion video of food products and numerous promotional items. This solution will also display various state and sanctioned event alcohol policies, crew training videos with sound capabilities and other marketing communications messaging.

"Our ability to prove the value of our digital menu board solution was a true partnership with Levy Restaurants, the Georgia Dome and us," says Craig K. Chapin, President and CEO of Allure Global. "We can now brand the menu boards to the event they have going on at the Dome, whether it be an Atlanta Falcons game, Georgia State University Football, the Chick fil A Bowl or any other type of event. Also, we can change menus at stands on an event-by-event basis. For example, last year for the U2 concert, Levy changed a large stand from a full food service site to a bar, then changed the menu back instantaneously."

About the Georgia Dome

The Georgia Dome is a multi-purpose facility and is the largest cable supported dome stadium in the world. Located in the heart of Atlanta, the Georgia Dome is owned by the State of Georgia and operated by the Georgia World Congress Center Authority. The facility is the home venue for the National Football League's Atlanta Falcons and the Georgia State University football program beginning in the fall of 2010. In addition, the Georgia Dome is a host a myriad of sporting events including the SEC Championship, the Chick-fil-A Kickoff Classic, the Chick-fil-A Bowl, GHSA Football Championships and English FA Cup Soccer Exhibition. The Georgia Dome is also a host to concerts, conventions and consumer trade shows each year. The Georgia Dome has a capacity of 70,500 for football and configurations can seat 10,000 to 80,000 for other events. The food service operation at the Georgia Dome is managed by Levy Restaurants.

About Allure Global Solutions, Inc.

Allure Global, a software development company, provides dynamic digital media products and enterprise point-of-sale (POS) software to the Entertainment marketplace. Our mission critical solutions help influence customer purchasing behaviors and maximize retail revenues. 

Allure Global enhances its digital menu board and merchandising solutions by integrating them with the POS solution. Our in-depth knowledge of POS allows us to help maximize efficiency and marketing effectiveness.

The Atlanta-based company also provides in-house comprehensive content creation services. By leveraging our clients messaging, we are able to positively impact consumer behavior and increase sales. For more information, please visit www.allureglobal.com or call (770) 951-0000.

SOURCE Allure Global Solutions, Inc.