Alphabird, Inc. Acquires Ventures in Digital Media
Australia-based Digital Advertising Technology Company Extends Alphabird's Reach as Global Audience Development Leader
SAN FRANCISCO, Oct. 8, 2012 /PRNewswire/ -- Alphabird, a vertically integrated audience development company that guarantees targeted, engaged audiences for online video, today announced that it has entered into an agreement to acquire Ventures in Digital Media (ViDM), a leading digital media and advertising technology services company in Australia. Alphabird expects the deal to be immediately accretive to earnings and expand operating margins. The transaction is effective immediately.
Focused on providing cutting-edge digital advertising, data and content optimization technologies from around the world, ViDM will continue to help top-shelf publishers and advertisers gain control of their audience data and advertising inventory, and enable access to innovative advertising technology products under the Alphabird Australia brand.
"ViDM's services, including Australia's only independent data and audience management platform for premium publishers, will now be available to customers everywhere," said Chase Norlin, CEO, Alphabird. "This transaction marks a very important addition to Alphabird's IP and audience development offerings worldwide."
"Alphabird is moving aggressively to offer global brands, publishers and agencies a full range of unique data and metrics-led advertising solutions," said Willie Pang, CEO and Managing Director, ViDM Group. "This new position with Alphabird projects our global reach, along with maintaining and expanding our presence in Australia and our Asia-Pacific customers."
The new entity will be headed up by ViDM Co-Founder and former CEO, Willie Pang who now becomes Managing Director of Alphabird Australia Pty Ltd based in Australia, overseeing a team looking after each individual company in the portfolio.
Josh Edis, Chief Strategy Officer, ViDM, becomes Senior Vice President Global Business Development based at Alphabird in San Francisco, joined by Neil Wilkinson, Group CTO of ViDM, who moves into the role of Senior Vice President, Product and Engineering.
ViDM's subsidiary companies will also operate under the Alphabird Australia brand. They include Amplify, one of Australia's foremost advertising technology integration and marketing services company, and Emerge Digital, a leading audience-driven advertising SaaS provider to premium publishers in the Australian and Asian markets.
Terms of the agreement were not disclosed. More information on this announcement can be found at www.alphabird.com.
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. With global offices in San Francisco, Beverly Hills, New York and Sydney, Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.
SOURCE Alphabird, Inc.
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