American Airlines Unveils New Suite of Premium Products on International Flights
American is the First U.S. Airline to Offer Turndown Service with Quilted Bed Topper, Pajamas and Slippers
FORT WORTH, Texas, Aug. 29, 2011 /PRNewswire/ -- As part of its focus on continually improving the customer experience, American Airlines is introducing a new suite of premium class amenities. The product additions are designed with the customer's comfort and convenience in mind and will roll out on select international flights in First and Business Class cabins beginning Sept. 1.
"We believe this new suite of premium products is a wise investment because it enables us to provide an added level of comfort and style to the inflight environment – a sentiment applauded by customers on international test flights earlier this month," said Rob Friedman , American's Vice President – Marketing. "This initiative to further complement our premium customers' travel experience is another example of our commitment to make American the airline of choice for global travelers."
Beginning Sept. 1, customers traveling onboard American's flights between the U.S. and London Heathrow (LHR) will be among the first to enjoy the new offerings. First Class customers traveling onboard Boeing 777s between the U.S. and Heathrow will receive a quilted bed topper custom-designed to fit American's popular Flagship Suite, pajamas and slippers as part of the airline's new turndown service. A lightweight day blanket, new premium duvet and pillow, and an amenity kit featuring a bag with an authentic Eames Office® design pattern and containing Dermalogica® skincare products and other travel necessities complete the new suite of amenities.
"American is the first and only U.S. airline to offer pajamas, slippers and a quilted bed topper as part of its turndown service – a step that better aligns us with our joint business and oneworld® Alliance partners," added Friedman.
Also beginning Sept. 1, customers traveling in American's Business Class cabin onboard flights between the U.S. and LHR operated by Boeing 777s, 767-300s and international 757s can enjoy a new premium duvet and pillow, slippers, and amenity kit.
Beginning Oct. 1, the full suite of products, including the turndown service, will roll out in American's First Class cabins onboard all international flights served by Boeing 777s. Also on Oct. 1, American's Business Class cabins onboard all international flights operated by Boeing 777s and 767-300s, in addition to select flights to and from Europe operated by Boeing 757s, will begin offering the new premium duvet and pillow, slippers, and amenity kit.
American's new suite of products is another example of how the airline is working – across the company – to enhance the travel experience. In addition to rolling out this array of amenities and investing in its fleet, American is taking steps to outfit its aircraft with a cutting – edge inflight entertainment experience. Earlier this month, American became the first North American airline to launch Entertainment on Demand, an inflight streaming video product, onboard its fleet of 767-200s. Beginning later this year the airline will replace its personal entertainment devices (PEDs) with Samsung Galaxy Tab 10.1 devices in First and Business Class cabins on select 767-300, 767-200 and 757 flights. For more information on American's new suite of amenities, including detailed descriptions of each product, visit: www.aa.com/flybetter.
Dermalogica® revolutionized the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Wurwand led the company's growth from an idea to the world's most-requested professional skin care brand.
Dermalogica® today has offices in over 50 countries and its products are sold in over 80 markets worldwide. Dermalogica products are available in select skin treatment centers on the recommendation of a qualified professional skin therapist in addition to the brand's concept spaces in Santa Monica, CA; New York, NY; London, England; Berlin, Germany; Auckland, New Zealand; Dubai, United Arab Emirates; and Mumbai, India and online at Dermalogica.com. Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica® and the brand's concept spaces, please visit www.dermalogica.com.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines
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