American Honda December Sales Up 25.5 Percent December results led by record Civic and CR-V sales; Annual Acura sales up 27.2 percent

TORRANCE, Calif., Jan. 4, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., today reported December monthly new vehicle sales of 129,616, an increase of 25.5 percent on a daily selling-rate* basis. American Honda’s 2010 annual vehicle sales totaled 1,230,480, an increase of 7.6 percent compared to 2009 results.

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The Honda Division’s December monthly sales of 114,127 represented an increase of 22.6 percent compared to 2009 results. Honda Division’s 2010 annual sales of 1,096,874 increased 5.6 percent compared to 2009 results. The top-three best-selling Honda models for 2010 were Accord, 311,381; Civic, 260,218; and CR-V, 203,714.

“Increased sales of core models - Accord, Civic, and CR-V - along with the strong performance from new introductions, including the Accord Crosstour and Odyssey, all contributed to make 2010 a year of steady growth for American Honda,” said John Mendel, executive vice president of sales for American Honda. “Moving into 2011, we look to build on this momentum with multiple all-new or revised product introductions. We are confident that the entire Honda and Acura portfolio of vehicles will be well-positioned to meet the demands of an evolving market.”

Monthly Civic sales increased by 31.3 percent to 28,263, setting a new December sales record. The CR-V, the country’s best-selling SUV for the fifth year in a row, increased sales by 28.3 percent to 23,125, also setting a new December record. Accord monthly sales increased 18.9 percent for December to 32,381. Additional models with monthly sales gains included the redesigned Odyssey, up 17.4 percent to 10,147; the Pilot, up 16.7 percent to 10,337; and the Fit, up 10.3 percent to 4,860.

The Acura Division’s year-end sales totaled 133,606, up 27.2 percent compared to 2009 results. December Acura sales totaled 15,489, an increase of 51.9 percent. The MDX led the division with annual sales of 47,210, followed by the TL with sales of 34,049.

December TSX sales increased 55.7 percent to 4,393, setting a new December record. Additional Acura models with monthly sales gains included the MDX, up 110.6 percent, to 5,887; the TL, up 7.2 percent to 3,275; and the RDX, up 24.5 percent to 1,540.

*The annual Daily Selling Rate (DSR) is calculated with 306 days for 2010 and 308 days for 2009. December 2010 included 27 selling days versus 28 selling days for 2009. All percentages represent DSR.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit Hondanews.com for Honda and Acuranews.com for Acura. Consumer information is available at Honda.com for Honda and Acura.com for Acura.

American Honda Vehicle Sales For December 2010


Month-to-Date

Year-to-Date


December

December

DSR**

December

December

DSR**


2010

2009

% Chg.

2010

2009

% Chg.

American Honda Total

129,616

107,143

25.5%

1,230,480

1,150,784

7.6%

  Total Car Sales

72,905

61,020

23.9%

691,577

700,214

-0.6%

  Total Truck Sales

56,711

46,123

27.5%

538,903

450,570

20.4%

     Honda Total Car Sales

65,096

54,706

23.4%

623,415

635,901

-1.3%

     Honda Total Truck Sales

49,031

41,862

21.5%

473,459

409,160

16.5%

     Acura Total Car Sales

7,809

6,314

28.3%

68,162

64,313

6.7%

     Acura Total Truck Sales

7,680

4,261

86.9%

65,444

41,410

59.1%

Domestic Car Sales *

60,081

51,010

22.1%

569,291

551,357

3.9%

  Honda Division

56,806

47,843

23.1%

535,242

517,737

4.1%

  Acura Division

3,275

3,167

7.2%

34,049

33,620

1.9%

Domestic Truck Sales *

50,457

44,660

17.2%

501,523

412,787

22.3%

  Honda Division

42,777

40,399

9.8%

436,079

371,377

18.2%

  Acura Division

7,680

4,261

86.9%

65,444

41,410

59.1%

Import Car Sales

12,824

10,010

32.9%

122,286

148,857

-17.3%

  Honda Division

8,290

6,863

25.3%

88,173

118,164

-24.9%

  Acura Division

4,534

3,147

49.4%

34,113

30,693

11.9%

Import Truck Sales

6,254

1,463

343.3%

37,380

37,783

-0.4%

  Honda Division

6,254

1,463

343.3%

37,380

37,783

-0.4%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

114,127

96,568

22.6%

1,096,874

1,045,061

5.6%

  Fit

4,860

4,570

10.3%

54,354

67,315

-18.7%

  Accord *

32,381

28,238

18.9%

311,381

290,056

8.1%

     Memo:  Accord Hybrid

0

0


0

1


     Memo:  Accord Crosstour***

2,924

2,079

45.9%

28,851

2,564

1032.6%

  Civic *

28,263

22,319

31.3%

260,218

259,722

0.8%

     Memo:  Civic Hybrid

906

471

99.5%

7,336

15,119

-51.2%

  S2000

0

19


85

795

-89.2%

  Insight

1,637

1,639

3.6%

20,962

20,572

2.6%

  CR-Z

876

0


5,249

0


  FCX Clarity

3

0


17

5

242.2%

  Odyssey  *

10,147

8,966

17.4%

108,182

100,133

8.7%

  Pilot *

10,337

9,184

16.7%

102,323

83,901

22.8%

  CR-V *

23,125

18,686

28.3%

203,714

191,214

7.2%

  Element *

1,287

1,426

-6.4%

14,247

14,884

-3.7%

  Ridgeline

1,211

1,521

-17.4%

16,142

16,464

-1.3%

Acura Division Total

15,489

10,575

51.9%

133,606

105,723

27.2%

  TL *

3,275

3,167

7.2%

34,049

33,620

1.9%

  TSX

4,393

2,926

55.7%

32,076

28,650

12.7%

     Memo:  TSX Wagon

126

0


126

0


  RL

141

221

-33.8%

2,037

2,043

0.4%

  MDX *

5,887

2,899

110.6%

47,210

31,178

52.4%

  ZDX *

253

79

232.1%

3,259

79

4052.3%

  RDX  *

1,540

1,283

24.5%

14,975

10,153

48.5%

Selling Days

27

28


306

308


  * Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.

 ** Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.



SOURCE American Honda Motor Co., Inc.



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