American Honda February Sales Up 21.6 Percent

Honda CR-V sets monthly record as light truck sales climb

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Mar 01, 2011, 01:55 ET

TORRANCE, Calif., March 1, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted February sales of 98,059, an increase of 21.6 percent compared to February 2010, the company announced today. February marks the fifth straight month of double-digit sales increases for American Honda. Year-to-date sales of 174,328 represent an increase of 17.7 percent.

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Honda Division posted February sales of 87,263, an increase of 21.7 percent compared to February 2010, with sales of light truck models increasing 31.8 percent to 39,923. Honda CR-V sales of 19,096 led light truck models, increasing by 61.4 percent and breaking the previous February 2008 sales record of 15,694. Additional light truck models with increased sales included the all-new Odyssey, up 17.3 percent to 8,744; the Pilot, up 23.3 percent to 8,224; and the Element, up 35.0 percent to 1,241. Car models with year-over-year sales increases included the Civic, up 16.1 percent to 19,121; and the Fit, up 43.6 percent to 4,200. Accord was the best-selling Honda vehicle for the month with sales of 22,916, up 2.0 percent.

"Honda models available with four-wheel drive like the CR-V and Pilot saw sales increase significantly in February as people looked for ways to outsmart the bad weather," said John Mendel, executive vice president of sales for American Honda. "The versatile, efficient and capable CR-V continues to solidify its position as the best-selling* SUV in America by setting a new monthly record."

Acura Division sales increased 20.8 percent to 10,796. The Acura MDX led the division with sales of 3,845, an increase of 17.7 percent. Sales of the TSX increased 31.6 percent to 2,794, beating the previous February record of 2,769 set in 2007. RDX sales of 1,344 represent a 58.1 percent increase for the model.

*The CR-V continues to be the best-selling SUV in the United States for the fifth straight year with calendar-year 2010 results of 203,714.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For February 2011
	Month-to-Date			Year-to-Date
	February	February	DSR**	February	February	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	98,059	80,671	21.6%	174,328	148,150	17.7%
Total Car Sales	52,749	46,111	14.4%	91,295	87,749	4.0%
Total Truck Sales	45,310	34,560	31.1%	83,033	60,401	37.5%
Honda Total Car Sales	47,340	41,447	14.2%	82,193	79,183	3.8%
Honda Total Truck Sales	39,923	30,285	31.8%	73,378	52,896	38.7%
Acura Total Car Sales	5,409	4,664	16.0%	9,102	8,566	6.3%
Acura Total Truck Sales	5,387	4,275	26.0%	9,655	7,505	28.6%
Domestic Car Sales *	42,241	38,524	9.6%	71,271	73,916	-3.6%
Honda Division	39,794	36,114	10.2%	67,232	69,520	-3.3%
Acura Division	2,447	2,410	1.5%	4,039	4,396	-8.1%
Domestic Truck Sales *	40,963	34,371	19.2%	74,625	59,673	25.1%
Honda Division	35,576	30,096	18.2%	64,970	52,168	24.5%
Acura Division	5,387	4,275	26.0%	9,655	7,505	28.6%
Import Car Sales	10,508	7,587	38.5%	20,024	13,833	44.8%
Honda Division	7,546	5,333	41.5%	14,961	9,663	54.8%
Acura Division	2,962	2,254	31.4%	5,063	4,170	21.4%
Import Truck Sales	4,347	189	2200.0%	8,408	728	1054.9%
Honda Division	4,347	189	2200.0%	8,408	728	1054.9%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	87,263	71,732	21.7%	155,571	132,079	17.8%
Fit	4,200	2,925	43.6%	8,514	5,622	51.4%
Accord *	22,916	22,456	2.0%	37,928	43,215	-12.2%
Memo: Accord Crosstour***	1,710	2,432	-29.7%	3,266	4,169	-21.7%
Civic *	19,121	16,471	16.1%	33,755	31,164	8.3%
Memo: Civic Hybrid	532	346	53.8%	1,185	599	97.8%
S2000	0	10		1	25	-96.0%
Insight	1,722	2,014	-14.5%	3,276	3,321	-1.4%
CR-Z	1,091	0		1,985	0
FCX Clarity	0	3		0	5
Odyssey *	8,744	7,452	17.3%	15,766	12,315	28.0%
Pilot *	8,224	6,672	23.3%	14,927	11,537	29.4%
CR-V *	19,096	11,828	61.4%	35,435	21,500	64.8%
Element *	1,241	919	35.0%	2,221	1,655	34.2%
Ridgeline	908	982	-7.5%	1,763	1,720	2.5%
Acura Division Total	10,796	8,939	20.8%	18,757	16,071	16.7%
TL *	2,447	2,410	1.5%	4,039	4,396	-8.1%
TSX	2,794	2,123	31.6%	4,735	3,929	20.5%
Memo: TSX Wagon	383	0		588	0
RL	168	131	28.2%	328	241	36.1%
MDX *	3,845	3,266	17.7%	6,972	5,624	24.0%
ZDX *	198	159	24.5%	346	331	4.5%
RDX *	1,344	850	58.1%	2,337	1,550	50.8%
Selling Days	24	24		48	48
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.

	Month-to-Date			Year-to-Date
	February	February	DSR**	February	February	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.

Hybrid	3,345	2,360	41.7%	6,446	3,920	64.4%