2014

American Honda Posts Record August Sales Up 26.7 Percent As Year To Date Sales Top 1 Million Vehicles -- Best month ever for CR-V contributes to Honda brand 29.1 percent sales increase

-- Accord, Civic and CR-V each top sales of 30,000 units in August

-- All-new MDX breaks all-time record, boosting Acura brand sales up 9.0 percent

-- Acura RDX posts 16th straight record month of sales

TORRANCE, Calif., Sept. 4, 2013 /PRNewswire/ -- Setting a new August record, American Honda Motor Co., Inc. today reported U.S. sales of 166,432 units, a total increase of 26.7 percent compared with a year ago (up 22.2 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales of 1,053,449 units represent a year-over-year increase of 11.0 percent. The Honda Division posted August 2013 sales of 149,381 units, an increase of 29.1 percent compared with August 2012. Acura Division U.S. August sales of 17,051 units were up 9.0 percent compared with the prior year.

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Honda

  • CR-V breaks all-time sales record set in March 2012, with sales of 34,654 up 45.1 percent compared to August 2012
  • Accord and Civic both top 38,000 units, with Civic posting its best August since 2009
  • Pilot and Ridgeline both see sixth consecutive month of double digit sales gains, contributing to a new all-time Honda light-truck record

"With three of our core models topping 30,000 units and the Honda brand up more than 29 percent, our August sales definitely didn't take a break for the holiday weekend," said John Mendel, executive vice president of sales at American Honda. "We're keeping our foot on the gas as we transition into the 2014 model year including the introduction an all-new Accord Hybrid in October."

Acura

  • Acura posts a 9.0 percent sales gain, and a 27.3 percent gain in light-truck sales, setting an all-time light-truck sales record for the second straight month
  • The all-new MDX set a new all-time record with its best month ever, up 17.1 percent
  • RDX was up 49.7 percent with its 16th successive monthly sales record

"More luxury SUV shoppers are choosing the Acura brand than ever before," said Jeff Conrad, vice president and general manager of Acura sales. "RDX is unstoppable after 16 straight monthly records, and the all-new MDX is already proving it's the one to beat, setting records in its first two full months of sales."

*The daily selling rate (DSR) is calculated with 28 days for August 2013 and 27 days for August 2012. Year-to-date, the DSR is calculated with 206 days for 2013 and 205 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For August 2013



Month-to-Date


Year-to-Date



August

August

DSR**

MoM


August

August

DSR**

YoY



2013

2012

% Chg.

% Chg.


2013

2012

% Chg.

% Chg.

American Honda Total


166,432

131,321

22.2%

26.7%


1,053,449

949,247

10.4%

11.0%

   Total Car Sales 


91,536

72,577

21.6%

26.1%


579,149

522,992

10.2%

10.7%

   Total Truck Sales


74,896

58,744

22.9%

27.5%


474,300

426,255

10.7%

11.3%

      Honda Total Car Sales


85,394

65,499

25.7%

30.4%


531,054

472,996

11.7%

12.3%

      Honda Total Truck Sales


63,987

50,176

23.0%

27.5%


413,213

374,844

9.7%

10.2%

      Acura Total Car Sales


6,142

7,078

-16.3%

-13.2%


48,095

49,996

-4.3%

-3.8%

      Acura Total Truck Sales


10,909

8,568

22.8%

27.3%


61,087

51,411

18.2%

18.8%

Domestic Car Sales 


81,849

64,089

23.2%

27.7%


518,355

453,190

13.8%

14.4%

   Honda Division


77,921

59,155

27.0%

31.7%


485,788

425,186

13.7%

14.3%

   Acura Division


3,928

4,934

-23.2%

-20.4%


32,567

28,004

15.7%

16.3%

Domestic Truck Sales 


74,896

58,004

24.5%

29.1%


474,226

387,971

21.6%

22.2%

   Honda Division


63,987

49,436

24.8%

29.4%


413,139

336,560

22.2%

22.8%

   Acura Division


10,909

8,568

22.8%

27.3%


61,087

51,411

18.2%

18.8%

Import Car Sales


9,687

8,488

10.0%

14.1%


60,794

69,802

-13.3%

-12.9%

   Honda Division


7,473

6,344

13.6%

17.8%


45,266

47,810

-5.8%

-5.3%

   Acura Division


2,214

2,144

-0.4%

3.3%


15,528

21,992

-29.7%

-29.4%

Import Truck Sales


0

740

-100.0%

-100.0%


74

38,284

-99.8%

-99.8%

   Honda Division


0

740

-100.0%

-100.0%


74

38,284

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION











Honda Division Total


149,381

115,675

24.5%

29.1%


944,267

847,840

10.8%

11.4%

    Fit


6,452

5,020

23.9%

28.5%


37,040

33,918

8.7%

9.2%

   Memo:  Fit-EV


66

9

607.1%

633.3%


420

16

0.0%

0.0%

   Accord 


38,559

34,848

6.7%

10.6%


256,926

218,665

16.9%

17.5%

     Memo:  Accord PHEV


44

0

0.0%

0.0%


298

0

0.0%

0.0%

   Civic *


39,458

24,897

52.8%

58.5%


230,578

212,483

8.0%

8.5%

     Memo:  Civic Hybrid


697

579

16.1%

20.4%


4,416

5,168

-15.0%

-14.6%

   S2000


0

0

0.0%

0.0%


2

0

0.0%

0.0%

   Insight


438

341

23.9%

28.4%


3,220

4,801

-33.3%

-32.9%

   CR-Z


483

392

18.8%

23.2%


3,282

3,126

4.5%

5.0%

   FCX Clarity


4

1

285.7%

300.0%


6

3

99.0%

100.0%

   Odyssey  


11,064

12,750

-16.3%

-13.2%


90,797

86,459

4.5%

5.0%

   Crosstour 


1,654

2,020

-21.0%

-18.1%


11,672

12,857

-9.7%

-9.2%

   Pilot 


14,877

10,610

35.2%

40.2%


90,696

75,243

20.0%

20.5%

   CR-V *


34,654

23,877

40.0%

45.1%


207,643

191,113

8.1%

8.6%

   Element 


0

0

0.0%

0.0%


2

3

-33.7%

-33.3%

   Ridgeline


1,738

919

82.4%

89.1%


12,403

9,169

34.6%

35.3%

Acura Division Total


17,051

15,646

5.1%

9.0%


109,182

101,407

7.1%

7.7%

   TL 


2,227

3,201

-32.9%

-30.4%


18,660

23,612

-21.4%

-21.0%

   TSX


1,755

2,103

-19.5%

-16.5%


12,889

21,697

-40.9%

-40.6%

     Memo:  TSX Wagon


169

370

-56.0%

-54.3%


1,491

2,736

-45.8%

-45.5%

   ILX


1,701

1,733

-5.4%

-1.8%


13,907

4,392

215.1%

216.6%

     Memo:  ILX Hybrid


125

136

-11.4%

-8.1%


1,128

395

184.2%

185.6%

   RLX / RL


459

41

979.5%

1019.5%


2,639

295

790.2%

794.6%

   MDX


6,499

5,549

12.9%

17.1%


30,264

33,954

-11.3%

-10.9%

   ZDX 


29

93

-69.9%

-68.8%


306

594

-48.7%

-48.5%

   RDX  


4,381

2,926

44.4%

49.7%


30,517

16,863

80.1%

81.0%

Selling Days


28

27




206

205














   *  Honda and Acura vehicles are made of domestic & global sourced parts.







 **  Daily Selling Rate
























Month to Date


Year-to-Date



August

August

DSR**

MoM


August

August

DSR**

YoY



2013

2012

% Chg.

% Chg.


2013

2012

% Chg.

% Chg.

Hybrid


1,787

1,448

19.0%

23.4%


12,344

13,490

-8.9%

-8.5%

 

SOURCE American Honda Motor Co., Inc.; Acura



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