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      American Honda Reports All-Time Best November Sales: All-Time Record November for Company and Civic; RDX Fuels Double-Digit Acura Gain

      Honda Division sales up 41 percent, Acura sales up 23 percent

      Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsFoto/)

      News provided by

      American Honda Motor Co., Inc.; Acura

      Dec 03, 2012, 01:17 ET

      Share this article

      Share this article


      TORRANCE, Calif., Dec. 3, 2012 /PRNewswire/ -- American Honda reports an all-time record for the month of November, with November 2012 U.S. sales of 116,580 units, an increase of 38.9 percent compared with November 2011. The Honda Division posted November 2012 sales of 104,334 units, an increase of 41.0 percent compared with November 2011. Acura U.S. November sales of 12,246 units represents an increase of 23.6 percent over November 2011.

      (Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

      Honda

      • Segment-leading Civic breaks 22-year-old November record (1990) with sales of 30,075 units, up 75 percent from a year ago
      • All-new Accord continues to ramp up with 26,248 sales, up 82 percent from last November
      • CR-V sets it ninth monthly sales record for 2012, up 36 percent to 22,333 sales

      "We are now surpassing sales records set pre-recession, a true sign that our business has recovered," said John Mendel, American Honda executive vice president of Sales. "Honda's all-time best November demonstrates the fundamental strength of our core products. The new Accord is hitting its stride, and with the new Civic now arriving in dealerships, we're ready for a strong finish to 2012."

      Acura

      • RDX sets its seventh-consecutive monthly sales record, up 129 percent from a year ago with 3,036 sales
      • MDX was the top selling Acura model in November, with 3,368 sales
      • ILX gains traction as the top selling Acura sedan in November, with 2,108 sales

      "While the MDX leads the lineup in sales, the record-setting sales of RDX and ILX are doing a great job as the gateway to the Acura lineup in bringing new customers to the brand," said Jeff Conrad, vice president of Acura Sales. "The combination of Acura's growing lineup and rising industry sales are fueling Acura's momentum as we head into 2013." 

      The daily selling rate (DSR) is calculated with 25 days for November 2012 and 25 days for November 2011. Year-to-date, the DSR is calculated with 281 days for 2012 and 280 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

      For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.


      American Honda Vehicle Sales For November 2012


      Month-to-Date


      Year-to-Date



      November

      November

      DSR**

      MoM

      November

      November

      DSR**

      YoY


      2012

      2011

      % Chg.

      % Chg.

      2012

      2011

      % Chg.

      % Chg.


      116,580

      83,925

      38.9%

      38.9%

      1,290,011

      1,042,055

      23.4%

      23.8%

         Total Car Sales 

      65,925

      40,997

      60.8%

      60.8%

      710,567

      554,764

      27.6%

      28.1%

         Total Truck Sales

      50,655

      42,928

      18.0%

      18.0%

      579,444

      487,291

      18.5%

      18.9%

            Honda Total Car Sales

      60,120

      35,849

      67.7%

      67.7%

      642,391

      498,375

      28.4%

      28.9%

            Honda Total Truck Sales

      44,214

      38,167

      15.8%

      15.8%

      507,438

      433,510

      16.6%

      17.1%

            Acura Total Car Sales

      5,805

      5,148

      12.8%

      12.8%

      68,176

      56,389

      20.5%

      20.9%

            Acura Total Truck Sales

      6,441

      4,761

      35.3%

      35.3%

      72,006

      53,781

      33.4%

      33.9%

      Domestic Car Sales 

      59,692

      32,491

      83.7%

      83.7%

      620,538

      437,997

      41.2%

      41.7%

         Honda Division

      55,666

      30,079

      85.1%

      85.1%

      579,446

      410,043

      40.8%

      41.3%

         Acura Division

      4,026

      2,412

      66.9%

      66.9%

      41,092

      27,954

      46.5%

      47.0%

      Domestic Truck Sales 

      50,455

      40,205

      25.5%

      25.5%

      540,396

      450,127

      19.6%

      20.1%

         Honda Division

      44,014

      35,444

      24.2%

      24.2%

      468,390

      396,346

      17.8%

      18.2%

         Acura Division

      6,441

      4,761

      35.3%

      35.3%

      72,006

      53,781

      33.4%

      33.9%

      Import Car Sales

      6,233

      8,506

      -26.7%

      -26.7%

      90,029

      116,767

      -23.2%

      -22.9%

         Honda Division

      4,454

      5,770

      -22.8%

      -22.8%

      62,945

      88,332

      -29.0%

      -28.7%

         Acura Division

      1,779

      2,736

      -35.0%

      -35.0%

      27,084

      28,435

      -5.1%

      -4.8%

      Import Truck Sales

      200

      2,723

      -92.7%

      -92.7%

      39,048

      37,164

      4.7%

      5.1%

         Honda Division

      200

      2,723

      -92.7%

      -92.7%

      39,048

      37,164

      4.7%

      5.1%

      MODEL BREAKOUTS BY DIVISION









      Honda Division Total

      104,334

      74,016

      41.0%

      41.0%

      1,149,829

      931,885

      22.9%

      23.4%

          Fit

      3,315

      3,307

      0.2%

      0.2%

      45,666

      54,097

      -15.9%

      -15.6%

      Memo:  Fit-EV

      26

      0

      0.0%

      0.0%

      48

      0

      0.0%

      0.0%

         Accord 

      26,248

      14,355

      82.8%

      82.8%

      302,444

      217,958

      38.3%

      38.8%

         Civic *

      30,075

      17,133

      75.5%

      75.5%

      284,791

      200,690

      41.4%

      41.9%

           Memo:  Civic Hybrid

      530

      503

      5.4%

      5.4%

      6,644

      4,138

      60.0%

      60.6%

         S2000

      0

      0

      0.0%

      0.0%

      0

      3

      -100.0%

      -100.0%

         Insight

      238

      749

      -68.2%

      -68.2%

      5,536

      14,859

      -62.9%

      -62.7%

         CR-Z

      244

      305

      -20.0%

      -20.0%

      3,949

      10,766

      -63.5%

      -63.3%

         FCX Clarity

      0

      0

      0.0%

      0.0%

      5

      2

      149.1%

      150.0%

         Odyssey  

      9,318

      9,143

      1.9%

      1.9%

      116,854

      95,579

      21.8%

      22.3%

         Crosstour 

      1,907

      1,113

      71.3%

      71.3%

      18,665

      16,679

      11.5%

      11.9%

         Pilot 

      9,366

      10,487

      -10.7%

      -10.7%

      103,482

      104,656

      -1.5%

      -1.1%

         CR-V *

      22,333

      16,426

      36.0%

      36.0%

      255,919

      196,787

      29.6%

      30.0%

         Element 

      0

      63

      -100.0%

      -100.0%

      3

      11,518

      -100.0%

      -100.0%

         Ridgeline

      1,290

      935

      38.0%

      38.0%

      12,515

      8,291

      50.4%

      50.9%

      Acura Division Total

      12,246

      9,909

      23.6%

      23.6%

      140,182

      110,170

      26.8%

      27.2%

         TL 

      1,918

      2,412

      -20.5%

      -20.5%

      31,326

      27,954

      11.7%

      12.1%

         TSX

      1,768

      2,691

      -34.3%

      -34.3%

      26,723

      27,389

      -2.8%

      -2.4%

           Memo:  TSX Wagon

      384

      224

      71.4%

      71.4%

      3,820

      2,915

      30.6%

      31.0%

         ILX

      2,108

      0

      0.0%

      0.0%

      9,766

      0

      0.0%

      0.0%

           Memo:  ILX Hybrid

      174

      0

      0.0%

      0.0%

      853

      0

      0.0%

      0.0%

         RL

      11

      45

      -75.6%

      -75.6%

      361

      1,046

      -65.6%

      -65.5%

         MDX 

      3,368

      3,308

      1.8%

      1.8%

      45,785

      38,683

      17.9%

      18.4%

         ZDX 

      37

      127

      -70.9%

      -70.9%

      725

      1,478

      -51.1%

      -50.9%

         RDX  

      3,036

      1,326

      129.0%

      129.0%

      25,496

      13,620

      86.5%

      87.2%

      Selling Days

      25

      25



      281

      280



         *  Honda and Acura vehicles are made of domestic & global sourced parts.






       **  Daily Selling Rate
















      Month-to-Date


      Year-to-Date



      November

      November

      DSR**

      MoM

      November

      November

      DSR**

      YoY


      2012

      2011

      % Chg.

      % Chg.

      2012

      2011

      % Chg.

      % Chg.










      Hybrid

      1,186

      1,557

      -23.8%

      -23.8%

      16,982

      29,763

      -43.1%

      -42.9%

      SOURCE American Honda Motor Co., Inc.; Acura

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